1, community marketing
Compared with online marketing, community marketing involves a smaller scope, but the customer churn rate is often the highest, and there is also the most work to be done. As a whole-house customized franchisee, it is necessary to establish a marketing point in the community, attract customers to consult through promotion, and provide reservation services for interested customers.
2. Service marketing
Nowadays, everyone must know the severity of product homogeneity, so the key to determining whether a customer clinches a deal lies in service. Good service can not only get more orders, but also improve the brand reputation and reach a second transaction. So in terms of service, we must do a good job.
3. Network marketing
With the popularity of online shopping, consumers' understanding of brand reputation and evaluation mostly comes from the internet. As a merchant, you can improve brand awareness and reputation through online channels, and the methods are not limited to advertising soft articles and inviting customers to comment online. Consumers will naturally think of your brand when they see such a good evaluation of your brand online and go back to offline shopping and think of customized furniture.
4. Cooperative marketing of home improvement
As a whole house custom franchisee, it is often slower than home improvement companies to reach the intended customers, so you can choose to cooperate with home improvement companies to acquire customers in a win-win way and increase the number of stores.
5. Group purchase promotion
Today, when consumers pay attention to cost performance, group buying is also quite popular. As a whole-house customized franchisee, you can use the group buying website to drain, but you need to do a good job of promotion before group buying through offline channels and online channels to avoid wasting energy.
Having said that, I believe everyone has a certain understanding of the marketing methods of whole house customization. If you are going to join the trend of whole house customization and want not to be abandoned by the market, you must know more about the management and marketing methods of whole house customization franchisees. I believe you will run smoothly.