The investment budget required for joining Porsche 4s stores includes the brand authorization fee: that is, the joining investor pays a certain brand asset authorization fee to the brand headquarters according to the contract; Brand performance bond: in order to ensure franchisees to perform franchise contracts, they need to pay a certain performance bond to the brand headquarters (the contract can be fully refunded without breach of contract); Brand management fee: the brand promotion fee for joining the headquarters, which is mainly used for brand endorsement, brand advertising and marketing. ?
The joining area needs 90 square meters, and only 2-3 operators are needed. The monthly operating expenses of franchise stores mainly include store rent, purchase expenses and various expenses of employees. Excluding all costs, the profit is still considerable, and the return period of franchise stores generally ranges from three to six months.
The threshold of 4S shop has been lowered, but the waist pole of 4S shop is getting harder and harder:
This is because 4S stores have begun to hold groups, and there are more and more cases in which 4S stores of the same brand are merged. In the past, car companies had absolute right to speak, but since the collective rebellion of dealers broke out on 20 15, car companies had to be soft.
Today's 4S stores are no longer affordable for private operators. Take an Audi 4S store in the provincial capital city as an example. The annual sales target of the manufacturer is about 65,438+0,400 units. If the average bicycle price is 300,000, it will cost 420 million manufacturers a year. Considering the current market environment, even if the sales target is achieved, there may be losses. Being able to open a luxury brand 4S store in the local area requires financial strength and contacts.