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Whenever people mention PPC or smart phones, people always think of dopod first. Yes, dopod's influence in the field of PPC and smart phones is very far-reaching, because dopod has been focusing on making smart phones.
Friends who are concerned about parallel mobile phones may have noticed that there are always many different models of the same product in dopod, such as O2 version, T-Mobile version and Vodafone version. Therefore, many netizens have caused controversy, saying that dopod is a foreign mobile phone OEM and does not produce mobile phones.
In fact, in the early days of its establishment, dopod was indeed an "OEM" product, which was sold under the brand name of CEC. Therefore, it is even more misleading to say that dopod is an out-and-out brand product. I have indeed heard in the market that when consumers buy products from dopod, they will ask why there is a CEC logo on dopod's mobile phone. Is dopod made by CEC? Under the various explanations of sales, users are still uneasy, which is even more incomprehensible and unacceptable to CEC. After all, they paid a high price for dopod.
So, isn't dopod an OEM? Among the smart phone users in dopod, only a few really know about mobile phones and dopod mobile phones. (The dopod smartphone users here refer to the dopod series of mobile phones, including the parallel customized versions of foreign operators. In fact, the understanding of these friends is wrong. It's a long story about dopod's mobile phone, but it's not hard to figure out what it is. Here I can tell you for sure that dopod is an OEM, but it is the "brand" of his home.
You can do a very simple test and ask your friends four questions. 1. Who made the mobile phone in dopod? Second, what is the relationship between dopod and HTC? Third, what is the relationship between dopod and CEC? 4. What is the relationship between foreign operators' customized mobile phones and dopod?
After four questions, we can basically know that many people know little about dopod-based smartphones!
Talking about dopod reminds people of some history of dopod. Some people say that dopod is a brand in Taiwan Province Province, while others say that dopod is a purely domestic brand. Which one is correct?
Dopod international co., ltd was established on July, 2002 1 day. It is jointly funded by Taiwan Province Hongda and VIA Electronics. At first, Wang Xuehong of HTC served as the chairman. In order to avoid HTC playing the dual roles of OEM and independent brand, the chairman was later replaced by Ding Xiufeng, the supervisor of VIA. Dopod International Co., Ltd. is headquartered in Taiwan Province Province, China, and its factory is in Hsinchu, Taiwan Province Province. Dopod International Co., Ltd. is mainly engaged in the product design (PPC phone, PDA), marketing, business and customer service of mobile phones and handheld devices, covering Taiwan Province Province, China, Hongkong, China and Southeast Asia.
Besides dopod International Limited, there is also a dopod.
Dopod Communication Co., Ltd. is a high-tech company founded by Yang Xingping, a doctor studying in the United States (also known as the father of dopod). It is a joint venture between China Electronics Group Corporation (CEC) and overseas. The company is headquartered in Shanghai and its production base is located in Wuhan. The business scope of dopod Communication Co., Ltd. is mainly concentrated in Chinese mainland. The licensed dopod mobile phone we usually refer to comes from dopod Communication Co., Ltd., with the trademark of "dopod" and the homonym of "dopod".
Dopod Communication Co., Ltd. did not have its own mobile phone license in China in the early days, so all the products sold at that time were marked with CEC license, so many people mistakenly thought that dopod was a brand of CEC at that time. In fact, dopod and CEC are only cooperative. Subsequently, dopod obtained a domestic mobile phone license and officially sold the smart phone products of dopod Free brand.
In fact, we all found that there are almost no dopod mobile phone counters in major mobile phone stores, and dopod mobile phones are rarely seen in the stores. In fact, this has a lot to do with dopod's sales strategy. Why can't I buy a dopod mobile phone in the market? This will be explained in more detail later.
Dopod has two companies, one is dopod International Co., Ltd. and the other is dopod Communication Co., Ltd. dopod International Co., Ltd. is headquartered in Taiwan Province Province and its factory is in Hsinchu, Taiwan Province Province; Dopod Communication Co., Ltd. is headquartered in Shanghai and its factory is in Wuhan. The short explanation is that "dopod Communication Co., Ltd." is responsible for the business in Chinese mainland, while "dopod International Co., Ltd." is responsible for the business in the Asia-Pacific region.
Dopod has a close relationship with HTC in Taiwan Province Province. Dopod is a wholly-owned subsidiary of HTC, and dopod is its own brand. Generally speaking, dopod's owner is HTC, which is responsible for operating dopod in China. HTC is an ODM (Original Design Manufacturer) manufacturer in Taiwan Province Province, China, which designs its own products and brands other brands.
HTC is mainly OEM, making customized mobile phones for major operators in Europe and America, and its products are not sold to the outside world. HTC owns two companies, dopod and dopod International. In order to make its two "dopod" survive in the fierce competition, HTC has also taken some powerful protective measures against them.
Dopod's factory in Wuhan mainly focuses on parts, and the main parts of the machine are mainly purchased from home. The home here is naturally HTC. In fact, from design to production, HTC is responsible for most of them. This also explains why we often mention HTC in some comments. In fact, HTC XXX is the original model. Because it is customized for different operators, the name of the model that eventually goes to the operator is different.
For a simple example, we usually say that the original models of dopod D900 and HTC are universal, while the customized model of O2 is XDA Exec, the customized model of T-Mobile is MDA IV, and the orange version is SPV M5000. Although the name is different in the end, it is actually the same thing.
In addition, on the same basis, HTC will make minor adjustments according to the requirements of operators, such as configuration adjustment and design adjustment. A typical example is dopod 838. The Vodafone version has a square shell, while the T-Mbolie version is somewhat streamlined.
In the eyes of many people, dopod's PPC smart phone is very awesome. In fact, it is not a dopod cow, but its owner, HTC. In fact, there are not many manufacturers of PPC and PDA in the world. 70% of the global smartphones using Windows Mobile (including PPC and Smartphone) come from Taiwan Province Province, mainly HTC and Shenda. They all started OEM from the iPAQ era and mastered some technologies.
HTC was authorized by Microsoft Windows CE at the beginning of its establishment, and then exhibited the world's first WIN CE handheld computer at the CES exhibition in the United States, which was highly recognized by Microsoft, and the cooperation between the two was further strengthened.
Now HTC is the main customer of Windows Mobile, monopolizing 80% of the market share of Windows mobile phones. As mentioned above, HTC is an ODM (original design manufacturer, designing its own products and other brands) manufacturer, specializing in the production of branded smartphones for European operators. We often have French orange, British O2, German T-Mobile and so on. But in fact, HTC customers are far more than those mentioned above.
Because HTC has too many OEM manufacturers or operators, it is not convenient to list them one by one. Let's look at this picture. I found this chart from the internet. It is said to be the internal information of HTC, but it is really hard to say whether it is true or not. Judging from the data analysis in the table, the products covered in this table just ended in the middle of 2006, so it should be said that the interval is not long, which is of great reference value.
All products produced by HTC are listed in the table. In addition to smart phones, it also includes mainstream PDA products, such as HP IPAQ series, Compaq, plam, Dell and Fujitsu-Siemens, which are also produced by HTC.
Most of the parallel mobile phones we usually come into contact with are brands of foreign operators, but there are few products with the orthodox "dopod" logo, and many of them are licensed models in dopod. Why does HTC always sell newer and better models abroad, but its dopod can't even stick to it? Many people don't understand this practice of HTC.
In fact, this practice is closely related to HTC's operating model. HTC is responsible for the design and production of prototype mobile phones, but not for the sales itself, which are all the responsibility of customized operators. Therefore, HTC's partners are all major operators, and only dopod is responsible for sales.
HTC has many partners. Just imagine, are many European operators selling more HTC products at the same time, or are dopod selling more products by itself? Of course, several European operators sell more at the same time, and only when the shipments go up can they make money. Therefore, as soon as HTC has a new product, it will be listed abroad first. The number of domestic products is small, and the time to market is always half-shot. Therefore, many people who don't understand that dopod posted the license of a foreign operator is actually wrong.
It can be simply understood that both foreign operators and China Mobile have customized models, but the customized models of China Mobile have not only the logo of "China Mobile", but also the logo of dopod. Foreign customized models will only have the operator's logo. In fact, the source of the machine is HTC, but the cards posted are different. It is only a matter of time before listing at home and abroad.
However, due to different operators in European countries, different purchase channels and different prices. According to the observation of the market, it is not difficult to find that the customized price of Orange is generally higher, while the model price of T-Mobile is lower. This is not an individual phenomenon, almost every mobile phone is like this.
According to the grapevine, HTC has the closest relationship with Orange. The products produced must first ensure the quality of Orange custom machine, with the most stable quality and the best performance, so the price is also the most expensive.
In addition, HTC's OEM products are also said to be "buyout", but only a few models are bought out. For example, a European operator bought out a product of HTC, so HTC only produces this product for his family, and other operators only watch it. This explains why some models listed abroad are not available in dopod.
Things go back to the PDA era, when there was no PPC phone, and PPC and phone were obviously separated. At that time, the boss of PDA could be regarded as HP, but HP did not produce its own products, and all its iPQA products were arranged by HTC, which was already the largest PDA foundry in the world at that time.
It coincided with the merger of HP and Compaq. After the merger, HTC came up with the idea of adding telephone function to PDA, but HP didn't pay the bill. For a time, PDA with telephone function was in trouble and almost stillborn.
Every dark cloud has a silver lining. O2, a well-known British mobile operator, took a fancy to HTC, a PDA product with telephone function, placed an order with HTC and named it XDA. Subsequently, the PPC Phone manufactured by HTC all followed the name of XDA and added corresponding specific models to distinguish different products. Because this PDA mobile phone is a new product, it sold very well abroad at that time, and other European operators were also optimistic about this product and placed orders with HTC one after another, so it was finally extended to O2, Qtek, T-Mobile and other versions.
Dopod 686 is the originator of dopod's mobile phone. Because dopod was just established at that time, there was no mobile phone license, and it could only be sold with the help of CEC license. Therefore, in dopod's early products, besides dopod's LOGO, there will also be CEC's LOGO. After being officially authorized in dopod, it can be sold independently, so there is no CEC mark in dopod products.
With the help of 686 PDA mobile phone, dopod's popularity has increased rapidly. Because we only focus on smart phones, dopod's products are all high-end smart phones, and mainland licensed products are also ridiculously expensive. Therefore, many parallel mobile phone merchants began to resell foreign versions of dopod smart phones for domestic sales. Machines from the same production line, due to foreign contract machines and other special sales methods, make the price of foreign customized parallel mobile phones much cheaper than that of mainland licensed ones, and can buy parallel phones at almost half the price of licensed ones.
In order to facilitate identification and memory, people usually refer to HTC OEM mobile phones as dopod mobile phones. In the parallel market, most smartphones are sold by HTC for European operators. So why do so many foreign customized smartphones flow to China? ……
Parallel windows mobile phones sell well in China. Why? Because the price is cheap and the quantity is sufficient, imagine that there are only a few people who can afford a few thousand yuan or even ten thousand yuan of smart phones in China, and the price of parallel smart phones around 2000-3000 yuan is more attractive and affordable, after all, this price is still affordable for many people.
It should be said that there is a hidden rule in China that people who buy smart phones from dopod generally choose parallel imports. So how many parallel mobile phones does China need to supply the China market? These parallel mobile phones are all owned by foreign operators. Operators don't sell their customized mobile phones abroad, but come to China to sell them?
In fact, this is related to foreign sales methods. After signing a network use agreement with an operator abroad, the operator will give you a mobile phone. Of course, this will depend on the package you choose. The more expensive the packaging, the better the machine.
Then the mobile phone given by this operator has a probation period, which is generally 14 days, which is two weeks. If you are not satisfied with this mobile phone during this period, you can return it to the operator or replace it with a mobile phone that you think is satisfactory. Other people's second-hand mobile phones can't be sold any more, so they can only be handled at a low price. This kind of machine is generally called 14 in the domestic parallel market. Its color is almost brand-new and it can be sold as a new one, but the price is much cheaper than the new one. After all, it is a machine processed by the operator.
Dopod mobile phones sold in parallel in China are generally of this type 14, and few are brand-new, so this type 14 will also be defined as brand-new mobile phones in parallel market, otherwise, how can the price be so cheap?
In fact, this kind of parallel mobile phone has a great impact on licensed mobile phones in dopod, and dopod also hates it very much, because these mobile phones are sold at half price, and many people buy parallel mobile phones in dopod instead of regular licensed mobile phones. In fact, at present, many parallel mobile phones in dopod are not licensed in China, which means that dopod sells only a part of HTC products, and more new machines are sold to Europe and America.
From dopod to HTC, and from HTC to "Double dopod". HTC, the boss behind dopod, is the world's largest OEM manufacturer of windows mobile smartphones, monopolizing 80% of the market share of windows phones, and doing OEM mobile phones for many telecom operators around the world, with business all over the world.
I believe that after reading this article, many people will have a very deep understanding of dopod and HTC. Some people may be completely dizzy after reading it, and they don't know who is who. Let's simplify the complicated things. The main purposes of this article are as follows:
1. Relationship between dopod and HTC: dopod is a wholly-owned subsidiary of HTC.
Second, the relationship between HTC and dopod: HTC has two dopod, one is dopod International Co., Ltd. and the other is dopod Communication Co., Ltd., dopod International Co., Ltd. is headquartered in Taiwan Province Province and its factory is in Hsinchu, Taiwan Province Province; Dopod Communication Co., Ltd. is headquartered in Shanghai and its factory is in Wuhan.
Third, HTC is the world's largest OEM manufacturer of windows mobile smartphones, monopolizing 80% of the market share, providing OEM smartphone services for major telecom operators in Europe and America, including all-round services from design to production. Only the operator's LOGO will appear on the final product, not the LOGO of dopod or HTC, but the products sold in dopod all have the LOGO of "dopod".
Fourth, HTC is not only the OEM of smart phones, but also the largest PDA OEM in the world. Most of the PDA of HP, plam and Dell come from HTC.
5.HTC provides customized mobile phones for major telecom operators. Under the condition that the general functions are basically unchanged, the configuration or appearance will be modified according to the requirements of operators to meet different needs.
6. Knowing HTC and its operation mode, the cooperative relationship with foreign operators and the sales mode of foreign operators, you can naturally understand why there are so many customized versions of windows mobile smartphones in China. In fact, these machines are all made by HTC.
After such a summary, things become much simpler and the relationship between these manufacturers is clear. Then the four questions raised at the beginning of this article can be solved easily.