Recently, the layout of supermarkets in the retail department of Wenzhou Travel Agency has basically taken shape. For example, Trust-Mart Europe City Store has a Wenzhou CITS store on the third floor, and Beijing CITS has also opened a store in Century Lianhua Nanguo Store.
It is understood that at present, the daily turnover of Century Lianhua and Trust-Mart stores in Wenzhou city is between 3,000 and 5,000, and it is conservatively estimated that the daily passenger flow should be around 8,000. It is precisely because of this flow that local tourism companies take a fancy to Seda tourism, turn retail outlets into supermarkets and sell their tourism products as supermarket goods.
"Setting up a window in a supermarket, you are interested in the super busy passenger flow in the supermarket." Jin Zhan, the person in charge of Beijing International Travel Service, said that many consumers sign up for travel at will when shopping in supermarkets, accounting for almost 60% of the business volume of such outlets, and most of them choose 1-3 days short-distance travel products. Seasonal products are the most popular products, such as Shanghai World Expo, waxberry picking and other tourism products that have sold well recently.
In addition to stable passenger flow, cost accounting is also an aspect. For example, the annual rent of Century Lianhua Sales Department of Beijing International Travel Service is 50,000 yuan, which is 30,000 yuan less than that of the general community sales department. Moreover, the rental tax is paid by the supermarket, which is equivalent to saving a lot of rent in disguise. From the opening to now, the performance of supermarket tourist outlets is significantly higher than other outlets in the community.
The person in charge of Wenzhou International Travel Service said that in the past, when consumers consulted the stores of travel companies, because there were many routes involved, there was too much room for choice, so they could only ask for simple itinerary information first, and then learn about detailed scenic spots after returning home, which was time-consuming and laborious.
The heads of some travel agencies in Wenzhou said that they will speed up the layout of supermarkets, and at the same time adjust the tourist routes at retail outlets, focusing on launching special routes suitable for random orders. The tourism sales department of the supermarket focuses on creating tourism products with three characteristics: short-term, classic route and personalized design, so that they can become goods on the shelves of the supermarket, and consumers can easily choose their own tourism products from the shelves.