Investigation period: 2019121-29 February 2020.
Valid questionnaire: 102 copies.
In recent years, the automobile market in China has been in a weak state, which makes the sales of Beijing Hyundai worse. In order to reverse the decline in sales, it is undoubtedly the right choice to launch new models. Los Angeles? The launch of FESTA Fista has become a heavy product of Beijing Hyundai to turn the tide. The appearance of sports is definitely a bright spot, which conforms to the modern style of young consumers' aesthetics and the interior is full. In addition, the price of11.98-154800 yuan has obvious advantages compared with competing models. According to the car owners who participated in the survey of "100 car owners evaluating new cars", the 20 19 Beijing Hyundai Fista was well received in terms of appearance and cost performance, but some consumers also reported that there were some problems in the gearbox and body of the car, such as jitter and abnormal noise.
In the collected 102 valid questionnaires, the 20 19 Beijing Hyundai Fista was truly evaluated from the aspects of product appearance, interior decoration, driving comfort and reliability, maintenance cost and after-sales service. On 20 19, the comprehensive score of Beijing Hyundai Fista in this survey is 78, which has not yet reached the recommended standards for automobiles. com。
First, the portrait of the owner: young men are the main consumers.
The survey results show that among the car owners who participated in the 20 19 Beijing Hyundai Fista survey, the proportion of men was as high as 89.2%, and that of women was 10.8%, among which the proportion of car owners aged between 18-25 was the highest, accounting for 74.2%. The proportion of car owners aged 26-30 is18.6%; Car owners aged 3 1-35 accounted for 7.2%. In addition, first-time car owners accounted for the highest proportion, accounting for 80.2%; Secondly, 14.6% car owners bought cars for the second time. It can be seen that the owners of 20 19 Beijing Hyundai Fista are mostly young male consumers.
Second, the appearance satisfaction evaluation: very sporty.
20 19 Beijing Hyundai Fista adopts Sensuous? The sporty design language, the lines on the front face are very distinctive, and the front air intake grille with chrome trim is also very delicate. The slender headlights on both sides are bright and bright, and the interior is equipped with LED light source. In addition, the LED daytime running lights are placed under the headlights, and the recognition is high after lighting at night. The side of the car body is the most eye-catching angle, and the back-sliding design makes the whole car full of strong coupe flavor. At the same time, the lines of the car body are just right, giving people a very elegant overall feeling. Most of the car owners who participated in the survey agreed with the elegant design style of Beijing Hyundai Fista Sports.
Generally speaking, most car owners who participated in the survey gave positive comments on the overall appearance of the 20 19 Beijing Hyundai Fista, of which 40.6% were very satisfied, 27.6% were satisfied and 3 1.8% were dissatisfied.
Third, the interior satisfaction evaluation: the design and configuration are satisfactory.
In this questionnaire survey, we also conducted a special survey on the interior of Beijing Hyundai Fista, and the results were satisfactory. In the 102 valid questionnaires received, 27.5% car owners think that the design is excellent, the overall design is very simple, the functional areas are clearly divided, and the central control 10.25 inch touch camera is full of science and technology. In addition, the tradition of Korean car height configuration has also continued. In the comments on interior satisfaction, 26.5% car owners are satisfied with the configuration level.
In this survey, the proportion of consumers who expressed "very satisfied" with the interior of 20 19 Beijing Hyundai Fista was 12.3%, the proportion of consumers who thought "satisfied" was 28.6%, and the proportion of consumers who thought "average" was 38.5%. It can be seen that most car owners have a high recognition of the interior of Beijing Hyundai Fista.
Fourth, driving comfort: excellent seat and acoustic performance.
Fista is positioned as a compact car, and its body size is in the middle level in the same class. At the same time, the riding performance of the rear passengers is slightly affected by the rear sliding design. In terms of chassis, Beijing Hyundai Fista adopts the combination of common front McPherson independent suspension and rear multi-link independent suspension. When passing through the bumpy road, the suspension can completely filter the vibration, and you can feel the spring moving quickly when sitting in the car, which is good.
The satisfaction survey of driving comfort is divided into eight aspects, namely air conditioning, interior noise, acoustics, suspension hardness, interior air, seating space, storage space and seats. Most car owners who participated in the survey spoke highly of the seats, stereos, air conditioners and storage space, but some car owners said that the noise inside the car and the seating space of Beijing Hyundai Fista still need to be improved.
In the comprehensive evaluation of driving comfort of Beijing Hyundai Fista, the proportion of car owners who think that they are "very satisfied" is 5.6%, that they are "satisfied" is 40.5%, that they are "average" is 25.4%, and that they are "dissatisfied" is 28.5%. Thus, Beijing Hyundai Fista still has room for optimization in driving comfort.
Verb (abbreviation of verb) Maintenance cost: The maintenance cost is highly satisfactory.
20 19 Beijing Hyundai Fista is equipped with 1.4T and 1.6T low/high power engines, all of which are small-displacement turbocharged engines and equipped with 7-speed dual-clutch gearbox, so the overall power gives consideration to high performance and low fuel consumption.
In this survey, 38.4% car owners indicated that the fuel consumption was below 8L, accounting for 37.5%, and 24. 1% car owners indicated that the fuel consumption was between 10- 12L, which was the average level of the same level.
In the automobile maintenance channel investigation project, all car owners choose to authorize 4S shop maintenance. In the overall evaluation of the maintenance cost, more than half of the car owners expressed satisfaction, 26.3% thought it was "average" and 2 1.3% expressed dissatisfaction.
Sixth, product reliability: there are relatively many problems of multimedia system and abnormal sound.
The survey results show that among the 102 valid questionnaires received, 74 questionnaires show that vehicles have experienced non-human faults or quality problems, indicating that the quality level of Beijing Hyundai Fista is average.
Among these vehicles with non-human faults, the first fault occurred within 500 kilometers, accounting for 50.4%. As for the time when the vehicle broke down for the first time, the survey results showed that 52.3% of the owners said that the vehicle broke down within 1 month. In addition, 465,438+0.6% and 6.65,438+0.0% vehicles broke down for the first time 65,438+0-3 months and 3-6 months after purchase, respectively.
In the further investigation of the owner, we found that the proportion of non-human failures of the car body accessories and electrical accessories is the highest, which is also reflected in the investigation result of "the most serious quality problem or defect of this car". Through investigation, it is found that the problems of "abnormal sound" and "customization" in 20 19 Beijing Hyundai Fista account for a relatively high proportion. Further analysis shows that the problem of "abnormal sound" is mostly manifested in the abnormal sound of gearbox and skylight; In the issue of customization, some consumers said that there were relatively many failures in the multimedia system and vehicle interconnection of Beijing Hyundai Fista.
From the overall evaluation of quality reliability in the questionnaire, it can be seen that some consumers complain about "abnormal sound" and multimedia system problems, which also affects their evaluation of quality reliability. As shown in the figure, 45.2% of consumers think that the quality reliability of Beijing Hyundai Fista is "unsatisfactory", 20.2% is "satisfactory" and 34.6% is "average". It can be seen that there is still room for improvement in the quality reputation of Beijing Hyundai Fista.
7. Pre-sales/after-sales service: Are there many problems with after-sales service? Overall satisfaction is low.
In the process of vehicle sales and subsequent maintenance, the role of consumers has also changed from the prospective owner to the owner, during which the contact with automobile dealers is the most frequent. Therefore, the quality of pre-sales service and after-sales service of automobile dealers plays a vital role in consumers' purchase and subsequent maintenance of vehicles. In this investigation on the service problems of Beijing Hyundai Fista on 20 19, the problems of not solving, charging in disguised form and poor quality of accessories became the focus of complaints from car owners, and some car owners said they had encountered similar problems.
In the overall evaluation of pre-sales/after-sales service, the surveyed car owners still gave an objective and pertinent evaluation, among which more than 40% car owners thought it was "very satisfied" and "satisfied", 2 1.2% car owners thought it was "average" and 36.2% car owners gave an evaluation of "unsatisfactory".
General comments:
20 19 Beijing Hyundai Fista has a very sporty overall shape and extremely high configuration, which meets the needs of consumers and has been recognized by many consumers. Through this survey, we found that most consumers gave a high evaluation on the price/performance ratio of the 20 19 Beijing Hyundai Fista, 23.2% of the car owners were satisfied with the price, and 16.3% and 15.4% of the consumers approved the function and appearance. Among the "most dissatisfied" survey options, 15.3% of car owners chose the quality level, which shows that Beijing Hyundai needs to strengthen its quality. In addition, after-sales service should also communicate and solve problems in time, provide users with quality services and accumulate good reputation. Generally speaking, the comprehensive performance of the 20 19 Beijing Hyundai Fista is quite satisfactory, and 46.4% of car owners said that they would continue to consider Beijing Hyundai brand models when changing cars.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.