1, brand positioning: Lanting brand products are positioned in the middle and high grade. The product mainly features Chinese medicine beauty, pays attention to Chinese medicine aesthetics and advanced research and development concepts, selects the best Chinese herbal medicines and natural skin care ingredients, and has multiple functions such as balancing skin and repairing skin. Therefore, the product price is relatively high, which is more suitable for consumers who pay attention to quality and safety.
2. Market performance: Lanting brand has seven branches in Shenzhen, Shanghai, Hainan, the United States and Canada, and is also an export cosmetics company with its own brand and independent intellectual property rights. This shows that Lanting brand has certain competitiveness in the international market and can meet the needs of consumers in different regions.