Hongta Mountain is located in Yuxi City, central Yunnan Province. The little-known ancient pagoda in the Yuan Dynasty on the mountain is famous all over the world because it was used as a cigarette label by Yuxi Cigarette Factory in Yunnan, and Hongta Mountain has long enjoyed a good reputation.
Culture dates back to the Yuan Dynasty, and "Hongtashan" is rich in brands.
These three words come from the red tower on a hill in the east of Yuxi, which was built in the Yuan Dynasty and originated from the hope of feng shui to exorcise evil spirits. For more than 600 years, people have used this to seek peace and pray for happiness. Fifty years ago, Yuxi cigarette factory was founded at the foot of the mountain, and "Hongta Mountain" became famous all over the world.
Dignity comes from the land of clouds and smoke. A good brand needs good raw materials.
1953, New China held a national conference on flue-cured tobacco in Xuchang, Henan Province, attended by internationally renowned tobacco experts. At the meeting, the quality of flue-cured tobacco across the country was evaluated. Yuxi's roasted leaves were 8 points higher than the already famous "Yuyan", reaching the highest score 108, and won the highest flue-cured tobacco in China. It has set a milestone in the history of Yunnan tobacco. Since then, Yuxi Tobacco has gained fame and won the reputation of "the hometown of clouds and smoke".
1957, Yuxi tobacco redrying plant was completed and put into operation. From 65438 to 0959, "Hongtashan" brand cigarettes came into being.
The red pagoda on the cigarette label is antique, with golden clouds, magnificent and full of China national characteristics. Mountain is named after pagoda red, smoke is named after mountain, and mountain is named after smoke. This is a masterpiece that complements each other.
Hongta Mountain is a hill in Yuxi, and Hongta is its landmark building. Yuxi Tobacco Factory was put into production on 1958. With the famous tobacco leaves in its producing area as raw materials and orange oil fume shreds, it has a unique flue-cured tobacco with elegant and elegant aroma, rich and delicate flavor and pure and comfortable taste. Because of the pure texture of Yunyan and the high taste of Hongtashan, since 198 1, Hongtashan has won many national quality products and national excellent gold medals, and has been recognized as a well-known trademark in China. From 65438 to 0999, according to the statistics of Beijing Famous Brand Assets Appraisal Institute, Hongtashan became the most valuable brand in China with intangible assets as high as 42.3 billion yuan.
As a special kind of consumer goods, cigarettes are also the most selective commodities. In the 100-year history of cigarette production, thousands of cigarette brand names are an important symbol of choice. Hongtashan is a high-grade brand name, which plays a representative role in corporate business cards. It is precisely because of its excellent cigarette quality that it is recognized by smokers and becomes the first choice.