Telemarketing work plan for the new year in 2020 (I) Telemarketing plan for 2020 is as follows:
First, maintain customer relationship.
For old and regular customers, we should always keep in touch, give some small gifts or entertain customers when we have time and conditions, and stabilize the relationship with customers.
Second, develop new customers.
While having old customers, we should constantly obtain more customer information from various media.
Third, strengthen study.
If you want to have a good performance, you must strengthen business study, broaden your horizons, enrich your knowledge, and combine business study with communication skills in a variety of forms.
Fourth, I have the following requirements for myself this year.
1. More than xx new customers should be added every week, and there should be xx to xx potential customers.
2, weekly summary, big knot once a month, see what mistakes in the work, timely correct next time.
Before meeting the customer, you should know more about the customer's status and needs, and then make preparations, so that you may not lose this customer.
There should be no concealment and deception from customers, so there will be no loyal customers. On some issues, you and your customers always agree.
We should constantly strengthen our business study, read more books, consult relevant information on the Internet, communicate with our peers and learn better methods and means from them.
6. Work attitude towards all customers should be the same, but don't be too modest. Make a good impression on customers and establish a better image for the company.
7. When customers encounter problems, they must try their best to help them solve them. In doing business, we must be a man first, and let customers believe in our work strength, so as to better complete the task.
8. Self-confidence is very important. Always tell yourself that you are the best and you are unique. Only by having a healthy, optimistic and positive work attitude can we complete the task better.
9, and other employees of the company should have good communication, team consciousness, more exchanges and discussions, in order to continuously improve business skills.
10. For this year's sales task, I will strive to complete the task of xx to xx million yuan per month, and create more profits for the company.
Telemarketing Work Plan for the New Year in 2020 (II) The plan for 2020 is as follows:
First, keep learning.
In order to improve your sales, you need to make an appointment and know what telemarketing is. You can ask an experienced person.
Second, there is enough customer information.
Looking for information, it is difficult to invite good customers without sufficient quality information.
Third, be familiar with your own sales content.
Know the products you want to sell, so that you can solve customers' problems freely in the process of telephone sales. If you don't know about the product, how can you make customers feel that the product is useful just by phone? If the questions asked by customers can't be answered, it will make customers suspicious.
Fourth, we should have a good attitude.
Maintain a good attitude and mood in the sales process. If you are in a bad mood, customers can feel it on the phone.
Fifth, stay confident.
Self-confidence, the products you sell are only the media to communicate with customers, and the core of sales is your own personality, so that customers are willing to cooperate with you.
Sixth, treat every customer seriously.
Don't pick data. Every data may become the next customer. Selecting data is likely to lose a resource.
Seven, persistence is victory.
It's normal for customers to refuse, and if strangers call you to sell products for no reason, you will also be disgusted. So don't be discouraged by refusing.
Eight, improve communication skills
Learning the art of speaking and communication skills can attract customers and make them interested in the sales process.
Telemarketing work plan for the new year in 2020 (3) I am engaged in telemarketing. In order to achieve the planned goal in 2020, I will determine several key points for next year in combination with the actual situation of the company and the market:
First, establish a sales team that is familiar with the business and relatively stable.
Talent is the most valuable resource of an enterprise, and all sales achievements come from having a good salesperson. That's right. First of all, make the personal work plan of the sales staff and supervise the completion. Building a United and cooperative sales team is our focus now. Building a harmonious and lethal sales team at work should be a major task.
Second, improve the sales system and establish a clear and systematic management method.
Sales management is a long-standing problem in enterprises. It is a laissez-faire state for salespeople to go on business trips and meet customers. The purpose of perfecting the sales management system is to let the sales staff play their subjective initiative in their work, have a strong sense of responsibility for their work and improve their sense of heroism.
Third, train sales staff to find problems, sum up problems and constantly improve their habits.
The purpose of training salespeople to find and summarize problems is to improve their comprehensive quality, find and summarize problems in their work and put forward their own opinions and suggestions, so as to improve their business ability to the level of a mature salesperson.
Fourth, market analysis.
In other words, according to the market situation we have learned, we should properly position the selling points, consumers and sales volume of the products.
Verb (abbreviation of verb) sales method
Is to find out the model and method suitable for our company's product sales.
Sales target of intransitive verbs
According to the sales task issued by the company, the task is divided into month, week and day according to the specific situation; Divide the monthly, weekly and daily sales targets into each salesperson to complete the sales tasks in each time period. And improve sales performance on the basis of completing sales tasks.
Seven, customer management
That is, how to serve a developed customer and how to urge them to increase sales or purchase; How to follow up with potential customers?
Eight. abstract
According to some problems I encountered in the previous sales process, the scheduled customer suddenly changed the itinerary, broke the contract, disrupted the planned itinerary and failed to complete the business trip. It wastes time and money. I hope leaders can pay more attention to this work!
I have never been engaged in this job before. I wonder if this sub-plan can be useful. I hope the leader will give me guidance! I firmly believe that through my own efforts, the training of the company and the tempering of my work, I will achieve something in this field.
Telemarketing work plan for the new year in 2020 (IV) Telemarketing plan for 2020 is as follows:
First of all, we must overcome our inner obstacles.
Some people call because they are worried that the other party will refuse. After being rejected, they didn't know what to do, so they just hung up. Some people even hope that the phone will hang up soon and no one will answer. They always think from the perspective of the receiver and imagine how he will refuse you. If you think so, you will be rejected by two people. Then the phone will not receive the expected effect. There are several ways to overcome inner obstacles:
1, keep a good attitude. In sales, rejection is normal. What is abnormal is that no one refuses us. In that case, we don't need to run business. Have 200% confidence in your products and services, and be very optimistic about the market prospects of your products. It is their loss that others don't use or need our products or services. At the same time, it summarizes several advantages of its own products.
2. Be good at summing up. We should thank every customer who refuses us. Because we can learn from them why we are rejected. After each call, we should record the way they rejected us, and then we will sum up how to solve similar problems next time. The purpose of doing this is to make us confident enough to solve common problems again, without fear or fear.
Spend a little time studying every day. The more you learn, the less you know. The purpose of our study is not to reach a certain height. But give yourself enough confidence. Of course, learn selectively, and don't learn everything you don't know. Before making a phone call, you can write down the key words you want to express to your customers on paper to avoid being "incoherent" because of nervousness. If you type more, you will naturally mature.
Second, make clear the purpose of calling.
The purpose of calling customers is to promote products. Of course, it can't be done by a phone call, but our phone call should be effective and can get valuable information. If the person who answers the phone happens to be the person in charge, then we can directly introduce the company's products to him, communicate by telephone, send him product information emails, and make an appointment to visit. If he is not the person in charge, he must try his best to get the name, telephone number and other information of the person in charge, and then contact him to send an email and make an appointment to visit. Therefore, calling customers is not the purpose, what we want is to contact our target customers, get interview opportunities, and then complete our sales.
Third, the collection of customer resources.
Since the purpose is clear, it is a question of who to call. Telemarketing in any industry starts with selecting customers. The key to the success of telemarketing lies in finding the right target, or finding enough effective potential target customers. If you can't even do this, then you can't create any good performance at all. In the process of telemarketing, choice is always more important than effort. Finding the right target at the beginning doesn't mean that you can produce sales performance, but at least you get an opportunity and get a good start.
There are three conditions for selecting customers:
1, with potential or obvious demand.
2. Have a certain economic strength to consume the products you sell.
3. The contact person should have the decision-making power and be able to make the final decision. Because our products belong to high-end products, the consumers are mainly middle-and high-income people, public money consumers and celebrities. These people are mainly concentrated in IT industry, consulting industry, entertainment industry, real estate industry, publishing industry, medicine industry, automobile industry, media industry, communication industry, study abroad agency, civil aviation industry, financial industry, government and institutions. When developing customers, we must collect personal information and corporate procurement in these industries.
Four, the front desk or switchboard communication
After the information is collected, it is the telephone contact. At this time, you will find that many calls are the front desk or switchboard of the company, and the person who answers the phone is not the object you are looking for. I haven't said a large set of sales words yet, so I must find a way to bypass these obstacles and bypass the front desk words:
1. Look for the boss's name when looking for information. When you make a phone call, go directly to the boss. If the other person asks who you are, you can say that you are a customer or a friend, so you have a greater chance of finding it.
2. Prepare the company's phone more, call with different numbers, and different people will have different reactions when answering it, so the chances of success are higher.
3, as long as you go to the extension and ask again (don't press 0 to turn to manual), you may go to the salesman or the personnel department, so you can avoid the front desk.
If you think this customer has a bright future, don't give up. You can find another colleague to help you, test your colleagues and learn new methods by the way.
As their partners, for example: Hello, this is xx Company. Please connect me with your boss. I sent him a fax yesterday to make sure whether I received it.
6. I don't know the surname of the person in charge, but pretend to know him. For example, I'm looking for Wang, the manager of your. "I am from xx Company, and I have contacted us about cooperation before. If the answer is that there is no such person, you can say: Oh, that's my fault. I lost his business card. Please tell me his name and telephone number? "
7. Don't leave your name and phone number with the person who answers the phone. If the person in charge is not in or available, just say: Never mind, when is the person in charge usually in? When do you think it is convenient for me to call, or I'll call you back this afternoon? It's hard for the person who answers the phone to refuse you again.
Verb (abbreviation of verb) is the prologue of successful telemarketing.
In order to find your target customers, you must introduce yourself to the company within 30 seconds, arouse customers' interest and make them willing to continue chatting. That is, the salesperson should clearly let the customer know the following three things within 30 seconds:
1. Who am I and what company do I represent?
2. What's the purpose of my calling the customer?
3. What's the use of our products for customers? The opening remarks express their intentions in the shortest and most concise sentences, because no one will have the patience to listen to a stranger's long speech there. What the customer cares about is what this phone call is for and what it can bring him. A useless phone call is a waste of time for anyone. For example: hello, general manager of xx, this is morning xx co., ltd. Our company mainly distributes all kinds of high-grade fruits and dried fruits, as well as gift boxes of dried fruits, red wine and tea oil. Our products can be distributed as employee benefits and holiday gifts, and can also be provided to your customers to maintain your customer relationship. Note: don't always ask customers if they are interested, but help them decide and guide their thinking; In the face of customer rejection, don't back down and don't give up immediately. The most important thing is to have an interview with the customer.
6. Introduce your own products
When introducing products on the phone, we should grasp the key points, highlight the characteristics of products and attract customers:
1, distribution advantage: we spend in the form of membership card, which can be used for one-time consumption, multiple delivery by credit card and recharge. Can be used as a gift to customers, convenient and practical. As long as the customer calls, we will send the product home, saving your customer's shopping time and ensuring the quality of the product.
2. Product Advantages Most of our products are imported fruits and dried fruits, and we have our own plantations for many fruits, which ensures that the products have no pesticide residues. Many products are rare in the market. Nowadays, everyone pays attention to giving gifts to health. If you give such nutritious products and services to customers, and the customer relationship is well maintained, then your business will certainly grow, and giving them to employees will also make employees feel the concern of the enterprise, which will definitely improve their work enthusiasm and efficiency. Needless to say! !
3, gift box advantages Our high-end gift box has a variety of red wine, tea oil, and various dried fruits, which can be used as high-end gifts for customers or for visiting relatives and friends. You can choose different gift boxes according to your own needs and preferences. As a gift for customers and employees, it brings you convenience and saves you the trouble of buying and giving gifts. It's convenient to get a gift card.
Seven, deal with customer objections.
When introducing products, we will encounter customers' rejection and doubts, but we keep a good attitude and can come up with some words to deal with them. There are two kinds of customer objections: untrue objections and real objections.
There are several untrue objections:
1, the customer's habitual refusal, most people receive a sales call, the first reaction is to refuse. This kind of customer will divert his attention. We take the route of group purchase, and the products are not sold to him. The function is to improve the enthusiasm of his employees, maintain his customer relationship and bring greater enterprise benefits.
2. Customer's emotional objection. When we call our customers, we don't know whether they are in a good mood or a bad mood. Now it is suitable for communication. Therefore, we can hear whether the customer is emotional or not from his tone and attitude, and listen to his complaints, which will help him to resolve his irritability. Then in the future communication, customers will also give back your kindness. Learn to listen, and telemarketers will be rewarded accordingly.
3. The client is good at being a teacher's objection. The customer points out that your opinion or product is not really dissatisfied. Customers themselves know that there is no perfect product in this world. He just wants to tell you how powerful and knowledgeable he is. We can win the argument with customers, but we will lose the opportunity to sell. What a salesperson should do is to shut up and listen to the different opinions of customers. Then I agreed with him: "Well, what you said is very reasonable. What products are defective. Listening to you, I have learned a lot. " Then I put forward my own different opinions, which not only satisfied the vanity of customers, but also achieved the purpose of my own sales.
The real objection mainly includes two aspects:
1, there are several forms of demand:
(1) The answer to "I don't need it for the time being, I'll call you if I need it" may be that our opening remarks didn't attract customers, so we need to adjust our words and focus on what our products can bring him. For example, the Chinese New Year is coming soon, and your company will definitely give employees benefits, and old customers should also maintain good relations. Employee benefits can improve employees' work enthusiasm, and customer gifts can enhance customer cooperation. you
(2) The answer of "Send a fax/information first, then talk" only leaves us an opportunity to call next time, so we should consider how to attract customers' attention next time, and we should not rush into it.
(3) Use the answer of "I'll think about it"/"Let's discuss it again" to find out the true meaning of the customer's "consideration". You can ask: What are you worried about? Well, I'll go to your place with products and materials, so you can have an intuitive understanding. It's an interview. Ask why and find a solution.
(4) "We already have a partner" At this time, don't belittle each other's partner. If you belittle your opponent, it is equivalent to belittling your customer, and the result is counterproductive. You can say: Oh, congratulations first. I want to know which company you work for. As colleagues, we may know a little more. What can we do to help you? If the customer is interested, you can analyze the advantages of your opponent, then tell the differences of your product to arouse the customer's interest, and then make an appointment to let your customer know about the product, and multiple choices will not cause him any loss.
(5) "I am very busy now, and I have no time to talk to you." We can answer the customer like this: Never mind, if it's convenient for you tomorrow afternoon, I'll visit you with the information, and we'll discuss it in detail when we meet. If the customer still refuses, tell the customer to email him first, make an appointment for the next contact, and give the customer a buffer period.
2. Oppose the price, communicate by telephone, and try to avoid talking about the price. If you have to quote a price, you can quote a rough price, and try to quote an interval instead of an accurate price to facilitate bargaining with customers.
Eight, about customer interviews
The ultimate goal of our phone call is to sell our products, which requires sitting down and talking with customers, so the success of the phone call depends on whether we can make an appointment for customers to visit at home. It is impossible for any customer to call. Maybe the first date didn't work out, but we can leave ourselves a way out. We can say this: Manager xx, look at this. I will go to your place with products and materials tomorrow afternoon ... Oh, you don't have time tomorrow. Will this afternoon be convenient for you? It won't take you long. When are you free this afternoon ... OK, see you in xx that week, and I'll call you then.
If the appointment is successful, the purpose of your call will be achieved. The next thing is to prepare materials and samples for home visits. This is the real beginning of sales. How to succeed in the interview is a test of a salesperson's sales ability.
Telemarketing New Year Work Plan for 2020 (V) "Take precautions and win thousands of miles away." I think the annual work of the marketing department in the new year should emphasize seeking things first, so as to plan ahead and ensure the completion of all the task indicators issued by the chairman. According to the work summary of last year, we have formulated the following exhibition work plan in combination with the actual situation:
The first is hotline answering, recording and information statistics.
1, telephone number xx, and the answering of the hotline shows the service level and overall quality of the company. The operator must be strict, gentle and enthusiastic to recommend the company's products to the guests.
2. Record the incoming call information carefully, count the customer data, further refine the incoming call customer group, and lay a solid foundation for the marketing department to establish a customer service center.
Second, do a good job in the scheduled work of each group
The reservation center accepts foreign office, internal and telephone reservations, and carefully formulates and issues advance orders. Do all the preparations before the team arrives at the store, and do the basic guarantee for the smooth reception of the team.
Third, do a good job in all kinds of data analysis.
According to the monthly performance information, the basic things in the market are statistically analyzed to provide comprehensive, true and timely information for marketing, so that the marketing department can make marketing decisions and flexible promotion plans. Especially during holidays and special sales tasks of hotels.
Fourth, do a good job in customer return visits.
Call customers back regularly. On the one hand, we recommend our new activities and projects to our guests, on the other hand, we solicit their opinions and suggestions, and we will do a good job of scenic spots on the next floor. At the same time, guests feel that the company is sincere and is more conducive to making the market bigger and stronger. Targeted customer files are classified and filed according to the key customers, customers received and customers with development potential, and the names and addresses of customers are recorded in detail, so as to establish and maintain business contacts with important customers such as government agencies, enterprises and institutions, businessmen, celebrities and entrepreneurs. In order to consolidate old customers and develop new customers, in addition to paying regular and irregular return visits to customers, we will make telephone return visits, regular visits and home visits at the end of the year or on major holidays and customers' birthdays. In order to strengthen emotional communication with customers and listen to their opinions.
Verb (abbreviation of verb) team building
The marketing department currently has five reservation personnel. After on-the-job training, I basically mastered the scheduled workflow. However, there is still room for improvement in business skills and professionalism. In order to ensure the smooth and efficient implementation of the work in 2020, the department also needs to strengthen key work processes and systems and cultivate organizational execution through knowledge about scenic spots, project prices and tour guides, so as to better develop customers and retain customers! At the same time, we should emphasize team spirit, cooperate with each other and help each other to create a harmonious and positive working group.
Six, close cooperation, active coordination
Cooperate closely with other departments in the scenic spot. According to the needs of guests, actively contact and cooperate with other departments, give full play to the powerful role of the marketing center, and create the best benefits. Cooperate with each other, give full play to the powerful efficacy of the marketing center and create the best benefits.
In 2020, we will March courageously towards these goals! Come on!