Application of Situational Marketing

First, situational marketing should take "psychological experience" as the core. Customers not only consume the goods themselves, but also hope to express and convey some meaning and information by means of consumption behavior. Generally speaking, what customers want to express and convey includes their status, identity, personality, taste, interest and recognition. When using situational marketing, salespeople need to focus on customers' core demands and outline beautiful pictures with emotional sentences to meet customers' psychological experience requirements to the greatest extent.

Second, gradually stimulate the imagination of customers. Customers have collected a lot of information about brand influence and after-sales service before entering the store. William james believes that "the greatest discovery of psychology is that we can change our external world by changing our inner world." What salespeople need to pay special attention to is to stimulate the imagination of customers' inner world and their desire to buy.

Third, situational marketing should be "different from person to person". No scene description can make every customer like it. Therefore, whether you know the customer's situation and mood determines the success of situational marketing.