If the exhibitor is a big company, it cannot be designed as a manufacturer image; If exhibitors want to show their dominance in the aviation field, they can't be designed as an airplane model toy factory. Designers need concrete means to express abstract display creativity. The booth can attract visitors' attention and arouse their interest in visiting. Studies have shown that in a competitive and colorful environment, the first impression of the booth is the most important. This glance determines whether the booth attracts this audience or loses this potential customer. Therefore, the booth should be eye-catching and interesting. The first function of the booth is to attract visitors' attention and generate interest; The second function is to attract visitors into the booth and watch the exhibits carefully. Design works should be artistic, but attention should be paid to avoid flashy.