What is word-of-mouth marketing and how to use word-of-mouth to promote it?

Combined with SEO thinking, word-of-mouth marketing is promoted on various information platforms, and ground information is laid for brands, so that potential customers can easily find the information they need and catalyze potential customers to become real customers. As a result of word-of-mouth marketing, through the search of brands and core products on various platforms, information beneficial to brand image can be displayed, such as a large number of soft articles of brand news or positive comments.

First, search engine camp-Baidu 360 sogou Shenma

Search engine optimization is still the top priority in word-of-mouth optimization. In addition to Baidu, 360, sogou, Shenma, etc., Google and Yahoo should be considered in international promotion. It is relatively easy to spread the brand by word of mouth. Combined with SEO, this is a word-of-mouth optimization. As long as you click on the projects that Cheng Ming has done and see that the new brand has been promoted for one month, you can achieve a perfect online reputation.

Second, the mobile client camp-a little information on today's headlines

With the popularity of mobile Internet, people are used to reading information on their mobile phones. Today's headlines and a little information are highly used mobile clients. Take today's headlines as an example. Word of mouth optimization combined with positive brand communication. In addition to publishing articles, you can also do Q&A promotion in Wukong Q&A to realize brand search information with full health.

Third, Weibo camp-Sina Weibo Tencent Weibo Sohu Weibo

Weibo is very popular with users because he is short and pithy, so he doesn't need a long speech to suit the masses. Therefore, Weibo is an important platform for word-of-mouth communication. Word-of-mouth optimization for Weibo is similar, that is, it is best to combine brands to spread positive content to Weibo, so as to achieve and maintain the full and healthy state of search information in Weibo.

Fourth, WeChat camp-WeChat article WeChat circle of friends

Wechat users cover almost all Internet people. WeChat search is a simple way for WeChat users to find the information they care about, so it is also essential to lay out brand articles in WeChat search. In addition, WeChat search also incorporates some content contained in the webpage.

V. Zhihu Camp-Questions and Answers on Zhihu's article Zhihu.

Sixth, maximize the SEO effect of word-of-mouth construction.