Why do short videos need to be operated?

What's the difference between short video content products with long-term fine operation and short video content products without paying attention to operation? 1. Operation converts traffic into retained users. As we all know, good short video content can bring traffic, and this traffic is often free. Because the platform needs good content, and good content can bring high-quality users, the platform will be happy to replace the traffic of its own platform with the traffic of short video content producers. If these traffic is converted into the value of pure advertising, it may be sky-high, especially today when online traffic is so expensive. Therefore, doing a good job of high-quality content that can bring high traffic is the most valuable thing for the short video content startup team in the early stage of short video. So, what can you do with traffic? In other words, through the long-term and effective operation mode, the traffic brought by the content will be transformed into truly effective users, and it will be deposited as much as possible in its own self-media account and its own unique website or APP under the platform. At present, the "two micro-shakes" platform has become the first choice for enterprises to recognize users at the new media level, which can provide enterprises and products with opportunities to communicate directly with users. At the same time, users can be imported and deposited on their own official website and APP to form their own real traffic and users. As long as the short video content is only published on the network and there is no follow-up operation, all this is impossible. Therefore, the real value of short video operation is to help the content team achieve real profit and user retention, because the traffic itself cannot be realized directly. Only by obtaining truly effective users can we dig out a truly long-term and effective business model and realize stable realization. Don't let you use content instead of valuable traffic to flow away like water. Use operation to collect water and use it to create everything. 2. Operation makes communication clear. Online information transmission is definitely mutual, and one-way information transmission is invalid and meaningless. Operation can transform users' feedback into new content and information, and feed it back to users. For example, comment area, barrage management, WeChat background message reply, etc. For operators, information from users should not be "destroyed". To a certain extent, the role of content is to stimulate users to actively feedback information. Moreover, these feedbacks often include the content of new topics, the idea of new product iteration, new market demand, new consumer demand and so on. This is very valuable information for brand owners or enterprises. If the transaction service fee is passed on to the consulting company, the sky-high price is estimated. 3. Operation makes the content more personalized. For the design of short video content products, the work at the operational level needs to be included from the beginning. Because the operation helps the content to better communicate with users, it also helps the content products to continue to ferment after going online, resulting in the long tail effect. Good operation must be in a humanized way, combined with the positioning of content products, with a certain personalized identity, participation in the management of user comment areas, and refined operation processes. Every user's comments and opinions, as well as online activities initiated through operational feedback, can make your content products more humanized and personalized, and make your content products remembered by people. 4. Operation makes the content more timely. Because individuals and even teams sometimes operate behind the scenes, your content products will become more flexible under refined operation. Therefore, when encountering hot events and some information-oriented content, operators can realize immediate feedback on market and user needs. You are faster and more sensitive than others. The more information you give back to users on the Internet, the greater the traffic bonus users get. 5. Operation enables you to obtain first-hand data. For content production teams, big data should be an important reference dimension for content production. If you give all your energy to a director team that will only be immersed in "creative research and development" and "explosive content research and development", then the final result is likely to be in vain. In addition, the cost of hiring a director is still very high. Before a long-term and stable business model is formed, it is of course unreasonable and unscientific to invest too much in content production. There is no standard for the content of the article. "There are only a thousand Hamlets in the eyes of a thousand people." Blindly believing in the personal aesthetic standards of directors or producers will only hit the Universiade. For the short video content team, the best iteration strategy is to hire suitable employees and highlight the cost performance, and then obtain data feedback from channels, users, markets, customers and other aspects through operation, find rules and breakthrough points in the ups and downs of data, and constantly iterate and test products until the traffic and user precipitation are stable at a suitable level. This kind of "first-hand information" is obtained through operational means and is the most valuable information in this market. Its authenticity and effectiveness can help you see the changes in many markets, so as to define your product positioning and gain real market competitiveness.