Many organizations believe that the women's wear market in China is growing steadily:
Euromonitor said: China's women's clothing market is huge, accounting for half of the domestic all-category clothing market. It is estimated that the growth rate of women's wear market in China will reach 13% in 20021year.
Mu Shang Group said: The retail income of women's wear industry in China is increasing year by year. By 2023, the size of women's clothing market in China is expected to exceed 200 billion yuan, and women's clothing accounts for the largest proportion in the clothing market segment in China. In 20 18, the retail income of men's wear, women's wear and children's wear was 825.8 billion yuan,1224.9 billion yuan and 260/kloc-0 billion yuan respectively, with women's wear accounting for the proportion. The industry predicts that in 2023, the market share of women's wear in China clothing market segment will be 52%.
According to the statistics of Euromonitor, taking CR50 brand in China women's clothing market in 201and 2020 as samples, the proportion of high-end brand clothing in China has increased from 6% to 6.6%, among which the market share of Volkswagen brand has shifted to high-end and sports shoes and clothing brands, and high-end women's clothing has both high marginal income and sustained growth share. In 2020, the high-end women's wear market in China will account for 14% of the whole women's wear market. In recent five years, the average growth rate of high-end women's wear scale is 7.5%, which is about 5.2% or 2% higher than the overall women's wear market growth rate, reflecting that the potential of high-end women's wear in China has been gradually tapped, and the quality and brand awareness of women in China are gradually improving.