Today, Renault announced its formal withdrawal from the fuel passenger car market in China. Some people feel sorry, others say they don't feel it. The news of this modest car circle also evoked memories of my brother. In detail, Renault is not the first automobile brand to withdraw from the passenger car market in China. Many foreign automobile brands once came to China with great ambition, but left because of poor sales. Aside from Renault, Dafa, Saab, etc. Which car brands have just left, look back at the car brands that have "quit group chat" in recent years. How much do you remember?
If you are an old car fan, this "Z" sign will be familiar. It is Opel from the same hometown as familiar German brands such as Mercedes-Benz, BMW, Audi and Volkswagen.
From 65438 to 0993, Opel officially entered China, but the development of this brand in China has been in a tepid state for many years. Low brand value, too few products and low cost performance are all problems that Opel must face directly.
After entering China, Opel successively launched Veda, Astra, Astra GTC, Andra, Merina, Safely and other models, involving hatchbacks/cars, SUVs, MPVs and other fields.
After 2 1 year, Opel China officially issued a statement on March 28th, 201year: after strategic consideration of Opel headquarters, Opel decided to reduce its dealer network in China and stop selling in China before 2015/year. In the next few years, Opel will continue to provide car owners with spare parts, maintenance and quality warranty.
Careful observation shows that many models of Opel and Buick are competing with each other. Buick brand has been rooted in China for many years, while Opel relies entirely on imports, and its product strength/sales after-sales network has been "completely exploded" by its own Buick.
An important reason for Opel's withdrawal from China is related to GM's global strategic deployment. The Buick brand focuses on China and the United States, while the center of Opel is entirely in Europe.
As the "king of cars", Suzuki from Japan is a very distinctive car brand. Since the establishment of 1920, it has been focusing on automobiles for a hundred years, and has developed numerous cars that are popular all over the world. In China, Alto, Antelope, Big Dipper, Swift and other models are household names, and super Vitera, Jimny and other off-road vehicles are also deeply loved by players.
Changan Alto, Jiangnan Alto, Jiangbei Alto and Qinchuan Alto once appeared in the domestic market, among which Changan Suzuki Alto is the most famous. 1May, 993, Changan Suzuki was formally established, and Changan Suzuki Alto was the first model of Changan Suzuki. In that era when automobile products were scarce, Alto became the first car for many families to realize their dreams, and people gradually became familiar with Suzuki brand from Alto.
1995 In June, Jiangxi Changhe Suzuki was formally established, which is the second joint venture of Suzuki in China. In 200 1 year, Changhe Suzuki Big Dipper was officially listed, and since then, models such as Liana and Wen Lan have been listed one after another, but their popularity in China is far less than that of Big Dipper.
2065438+June 2008, the Japanese shareholders of Suzuki transferred all their shares in Changhe Suzuki to Changhe Automobile, and announced the formal dissolution of the cooperative relationship with Changhe Suzuki.
2065438+In September 2008, Changan Suzuki officially acquired all the shares of Changan Suzuki at the price of 1 yuan. At this point, all the joint ventures of Suzuki in China came to an end, and Suzuki officially withdrew from the China market.
The reason why Suzuki withdrew from China was nothing more than a sharp drop in sales and a shrinking market. Today's Suzuki brand has gone away from us, but the group of players who love Suzuki cars in China is still huge. Look at the brand-new Jimny with a port asking price of 300,000.
The brand Fiat is worth mentioning. 1999 fiat and Nanjing automobile set up Nanjing fiat joint venture company, and Italian automobile brand fiat officially entered China for the first time.
After the establishment of Nanjing Fiat, three models were launched, namely, Palio, Siena and ZHOU Mofeng, but these three models were essentially based on Palio, Siena was a sedan version and ZHOU Mofeng was a travel version. Due to the single product, the sales of the three models are not very good.
Later, Nanjing Fiat also produced a car named Pailang, but this old model did not bring a turn for the better to Nanjing Fiat. Due to the lack of product strength and the disagreement between Chinese and Italian management concepts in the later period, Fiat officially withdrew from the China market in June 5438+February 2007.
Looking at the bright future of the booming automobile market in China, Fiat is unwilling to give up this "big cake" from the heart. So in 20 10, Fiat joined hands with GAC to establish gac fiat and announced its re-entry into China.
After the establishment of gac fiat, the first product, Feixiang, was launched. With the front face resembling Maserati and more honest materials, Feixiang sold well in the first few years of listing. However, after Feixiang, gac fiat only introduced a hatchback version of Feixiang, and there was no new product after that.
It can be seen that Italians do not attach importance to Fiat's entry into China, and the response of China consumers is bleak sales. Fiat's entry into China basically ended in failure.
At the 20 18 investor meeting of FCA group, Jeep, RAM, Maserati and Alfa Romeo were mentioned in the next five-year business plan of the group, but Fiat and Chrysler were not mentioned. Except in China, the prospect of Fiat brand in the world is worrying.
Today, the automobile market in China still has a bright future. Both China brands and joint venture brands are making continuous efforts. I believe that no automobile brand voluntarily quit China, but had to compromise and leave under the pressure of sales volume. Renault (fuel passenger car) will not be the last joint venture brand to leave. Neglect and neglect of China market will make more brands quit. Who will be the next to quit the group chat?
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.