1, advertising search method
The basic steps of this method are: (1) sending advertisements to target customers; (2) attract customers to carry out business activities or accept feedback to carry out activities. For example, send an advertisement through the media to introduce its function, purchase method, location, agent and distribution method, and then launch activities in the target area.
2. Introduce the search method
Salesmen seek customers through the direct introduction or information provided by others, through social relationships such as acquaintances and friends of salesmen, and through their own partners and customers of enterprises. The main methods are telephone introduction, oral introduction, letter introduction, business card introduction, word-of-mouth effect and so on.
3. Data search method
Searching for customers through data consultation can not only ensure certain reliability, but also reduce workload, improve work efficiency, and at the same time minimize the blindness of business work and customer resistance.
The materials that salespeople often use are: materials provided by relevant government departments, materials of relevant industries and associations, statistical data of countries and regions, enterprise yellow pages, industrial and commercial enterprise catalogs and product catalogs, mass media such as television, newspapers, magazines, the Internet, news released by customers, product introductions, internal publications of enterprises, and so on.
4. Entrust an assistant to find a way
In their own business fields or customer groups, salespeople entrust specific people to collect information for themselves and understand customers, markets and regions. In a paid way.
5, customer data sorting method
Customer data management is very important. Existing customers, units that have had contact with enterprises, and participants in activities organized by enterprises (such as public relations and market research). , should be properly handled and preserved. When these materials accumulate to a certain extent, it is a fortune.
6. Trade Fair Search Method
There are many international and domestic fairs every year, such as Canton Fair, Hi-Tech Fair and SME Expo. Make full use of the fair to find customers, contact feelings and communicate.
7. Consulting search method
Some organizations, especially trade organizations, technical service organizations and consulting units. , often a large number of customer data and resources and related industry and market information are concentrated in their hands and sought through consultation.
8, all kinds of enterprise activities to find methods
9. Network search method
In today's society, with the rapid popularization of computers, the audience of online advertisements is very large. You can publish product information through blogs, forums and corresponding industry websites, collect useful information and find customers!