Brochure is one of the most important means of publicity in business activities, and layout design, as one of its core design parts, directly affects the publicity effect. Here's how to design the layout:
1. Confirm page layout: confirm page format and division of pages, directories, chapters, etc. This helps to determine what content and how much content should be put on each page.
2. Design theme style: The overall style of brochure design needs to match the brand image to eulogize his/her balance and harmony. Style elements will have a strong impression on the information conveyed by readers, including color matching and pattern use. They have important relationships, which can mobilize customers' neural networks and affect long-term cognition and loyalty.
3. Uniform distribution and typesetting: it is an important measure to ensure the visibility and readability of the whole brochure to distribute the contents of each chapter appropriately and evenly between pages without leaving blank areas at the end of each page.
4. Data hierarchy principle: according to the hierarchy of data content, distinguish the hierarchy of words, titles and images, and then adopt clear font size to formulate basic norms for leading elements, so that readers' visual focus can focus on key areas first.
5. Pay attention to color balance: Choosing the right color, font and typesetting can make the finishing touch, but we must pay attention to color balance in the color change of the whole brochure to ensure the coordination of different pages and prevent strange effects and abnormal styles.
6. Unified design elements: Establish the unity and coherence of the internal elements of the entire brochure, such as fonts, space centers, line shapes, design shapes, etc., and pay attention to making beneficial breakthroughs in the overall visual effect.
7. Aesthetic treatment of images: The interface design of each page requires the image resources to be presented as accurately and elegantly as possible, and carefully decorated and excellent styles are inserted here to make the display probability better.
8. Streamline positioning: A very important point in layout design is to reasonably arrange various design elements according to the streamline of soaring real food to achieve the balance of visual communication.
In a word, layout design is the most important and difficult step in the process of brochure design. For a brochure full of commercial competitiveness, correct technical formulation, precise and rigorous scheme design and thoughtful decision-making are very critical. Through these basic normative principles, you can compile excellent brochures with high quality.
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The above is the content provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), a professional brochure design company. I hope it helps you.