Liu Yuhan, an expert in network marketing planning, is based on the practice of network marketing, pays attention to the practicability of new media and is committed to the effectiveness of advertising communication! For many years, we have been fighting in the front line of network promotion. In medicine, decoration, clothing, food, instant messaging products, home, people and other fields have their own unique online publicity methods. Her "Five-in-One Plan" has helped many small and medium-sized enterprises to establish an excellent network brand image in the network. 1. Overall strategic planning: market analysis, competition analysis, audience analysis, brand and product analysis, unique sales proposition refining, creative strategy formulation, overall operation step planning, investment and expectation setting. 2. Marketing website: website structure, visual style, website column, page layout, website function, keyword planning, website SEO, design and development. Third, communication content planning: brand image copy planning, product sales concept planning, product sales copy planning, investment copy planning, product word-of-mouth copy planning, news information content planning, and various advertising copy planning. Four. Integrated communication and promotion: SEO ranking optimization, blog marketing, Weibo marketing, forum marketing, knowledge marketing, word-of-mouth marketing, news soft text marketing, video marketing, event marketing, public relations activities and other virus communication modes. 5. Data monitoring operation: website ranking monitoring, dissemination data analysis, website traffic statistical analysis, interview crowd analysis, consultation statistical analysis, webpage browsing depth statistical analysis, and popular keyword access statistical analysis. This book introduces the main modes and promotion skills of network marketing promotion in a simple way. The Book of * * * is divided into 10 chapters, covering the planning and creative process of network promotion, network news promotion, forum word-of-mouth marketing, rules for sharpening famous blogs, search engine optimization strategy (highlighting online stores), network advertising influence expansion, email magazine promotion, network video visual impact creation, and network crisis public relations counterattack strategy. The biggest feature of this book is that each chapter drives diffuse thinking with case analysis, guiding readers to think about network promotion, a new promotion channel that is not completely standardized.
This book is suitable for junior and middle-level personnel in network marketing and network promotion, and also helps self-employed network entrepreneurs and some featured network media lovers to improve their skills.
Junior and intermediate personnel of network promotion: This book will become an ammunition depot for your desk and bedside. Every promotion is the key to your success. Stand in front of the successful examples of predecessors, broaden your horizons and spread your thoughts.
Independent network entrepreneur: Your product is ignored and unknown on the Internet. How can we break through the predicament? This book will give you a solution.
Personal website enthusiasts: Many people are writing blogs, making podcasts and playing forums, but they never reach the top of the pyramid and are always entertaining themselves. Is it difficult to be a celebrity blogger? I believe you will succeed after reading this book.
Enterprise managers: mastering the sharp weapon of network promotion is more to let you know what kind of means will be useful, effective and deeply rooted in people's hearts on the network, which is also the core tip that this book hopes to bring to enterprise managers. It moistens everything silently and gently.
The swordsmen of Zhao are dotted with tassels at will, and their swords are as bright as Shuang Shuang. The silver saddle and the white horse set each other off and galloped.
I like these four sentences in Li Bai's "Chivalrous Man" very much. The style of writing is unrestrained and flowing. What is rare is that in the gorgeous words and expressions of the immortals, the wisdom of life of "dynamic and static compatibility" is also reflected, which makes people think deeply and realize. ...
Are you influenced by other people's thoughts?
You may be a netizen, yes, that's right, you are a netizen. Who is not a netizen in today's society? Maybe you are browsing a blog and there is an opinion leader you admire very much. Every day you will visit his website to see what great articles he is publishing. You saw a discussion on his blog the other day that online shopping will replace physical stores. As a result, in the circle of friends, you put his views in the salon and won a lot of attention. Today, you stole from me again. ...
Today, as always, this opinion leader has brought surprises to everyone. In his blog post, he began to attack the popular behaviors of stealing vegetables and buying and selling slaves in the online world. Everything he said made you feel very inspired.
After being moved by the opinions of opinion leaders, you will find that everything you do seems so ridiculous. What do we do? The opinion leader provided a compromise solution for the plug-in. Through this plug-in, you and your friends will no longer compare how many dishes you stole today, but whether you save energy when using the computer. He told you not to stay at home. Through this plug-in, you can invite more friends, so that everyone can compare who is more energy-efficient, who keeps the computer on for a long time every day, and even find out which guys forget to turn off the computer after work every day. Remember to remind each other ...
This blog post has about 5000 hits, and only 200 people use the invitation code of opinion leaders. That's enough. These 200 people will enter the energy-saving treasure to invite more friends, and friends will invite other friends. This will be a butterfly effect.
The following story
The story seems to end here, and it seems to be an old topic about energy saving and consumption reduction. However, behind the plug-in of small games, a well-known small household appliance enterprise began to snicker. They developed this little game, which cost about several thousand yuan. They invited some opinion leaders to promote this little game on their blogs, and gave everyone a pen running fee ranging from several hundred yuan to several thousand yuan.
What did they get? Hundreds of thousands of netizens have become users of their small online games, and with the increase of time, this number may soon become millions. That's enough. Every day, the Logo of their products will appear on the desktop of these users with the automatic pop-up of energy-saving treasure when the computer is turned on, and they rarely publicize how their products can save energy. Just put a specific mark on the head of the user who uses the computer. This sign will make everyone find that using their products is more energy-saving than other products, even if they leave their computers on all night. ...
Sometimes they will remind you in a friendly way that it's late at night and it's time to rest. Of course, sometimes they will send you an advertisement to tell you what the new trend of their products is. Even occasionally consider giving users some discounts. When you use Energy Saving Bao to make your energy saving reach a certain level within a period of time, you will get a certain purchase discount, or you can get the same discount every time you invite a good friend to join and he can become a user in the game for more than half a month.
Perhaps among thousands of users, only some people are considering buying small household appliances ... then both sides have the same purpose, not to mention the positive impact brought by such a small plug-in game, and a public image is more beneficial to manufacturers. Although tens of thousands of dollars have been spent on R&D and publicity, it is not as good as the cost of advertising in a local media for one day, which may seem to have no effect at all. But everything comes into your eyes quietly, and everything is so natural that there is nothing strange. ...
But this is much better than selling your products loudly on TV, and it is also much better than advertising in newspapers every day, promoting your products and promoting discount information. People are a little tired of those old-fashioned propaganda methods. Whenever they see these, they either choose to change the channel, or automatically press the skip button in their minds, or they just flip through the newspaper and turn a blind eye to these advertisements. Network marketing promotion has become another starting point, allowing netizens to naturally accept product information instead of skipping it naturally. To do all this, we need a brand-new marketing method, and marketers need to re-learn and master the communication means with netizens. On this basis, everything is equal. Large companies have capital promotion, and small stores have ways to make themselves the focus of attention in the online world without spending a penny.
Everything should start from scratch, forget your tactics in traditional media promotion and marketing, it doesn't apply to netizens, don't let them play soy sauce in the whole process of your network promotion. Maybe you are poor today, but if you know how to use the Internet to promote it, you will be completely different tomorrow. This book is edited by Ran He, Fang Zhenyu, Chen Guanzuo, Fu Kui, Liang, Bi, Chai Xianghua, Chen Hua, Cheng Zhuo and Chen Xiancai. Thank you here.
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