Brief introduction of Jin Hongxing, CEO of Huali Real Estate

Jin Hongxing, a native of Nanjing, Jiangsu Province, now lives in Jinan and founded Jinan Sorbonne Brand Planning Co., Ltd. ..

Jin Hongxing served as the head of the marketing department and brand management center of a large joint venture in Jinan 1 1 year, and personally positioned himself as visual merchandising consultant. He has made great achievements in brand creation, brand management, product planning, creative design, integrated communication, channel layout, terminal experience design, terminal promotion, brand training, and marketing department construction consulting.

He has published many professional articles in China Marketing Communication Network, Marketing Network and China Cosmetics Network. Mr. Jin Hongxing is also enthusiastic about the development of creative industries in Shandong. In 2008, initiated the establishment of "Shandong Brand Design Club". After five years of hard work, it has developed into the most active communication platform in Shandong planning and design circles, and has done a lot of positive work to promote the development of creative industries in Shandong.

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At the same time, Mr. Jin Hongxing is also keen to communicate with school students and share his learning and practical experience with them, hoping that students can find a development direction faster in the future and adapt to social needs. Jin Hongxing has been shared with Shandong Art College, Shandong Arts and Crafts College, Qilu University of Technology, Shandong Business Vocational College and other institutions, and signed a part-time lecturer at Qilu University of Technology.

Since 2003, Jin Hongxing has found that the only design knowledge system can no longer meet the needs of enterprises through continuous in-depth contact with enterprises, so he began to learn knowledge in management, marketing, planning, psychology and other fields. , especially in the field of marketing planning and brand building. Through the combination with practice, it laid the foundation for positioning as "visual merchandising consultant".