In view of this, on April 23, the Australian and Chinese officials announced that they had reached a cooperation with Ms. Dany, the world champion of rhythmic gymnastics. She will be the recommender of the activity of "Simple clothes change into luxury clothes and grab factories at half price" in Australia and China, and witness the quality of the champion with Australia and China. For the cooperation between Australia and China and the world champion, Home New Retail interviewed Mr. Qiu, Deputy General Manager of Australia and China.
1. Hello, Mr. Qiu. First of all, I would like to ask you to share why Dani, the world champion of rhythmic gymnastics, was chosen as the recommender of the activity of "from simple dress to luxurious dress" in Australia and China.
The first is a fighting spirit. As a representative enterprise of the top wall assembly industry, Aohua has been constantly breaking through and challenging on the road of top wall assembly. Dany's constant pursuit and fighting spirit in the field of rhythmic gymnastics is very compatible with Australia and China.
Secondly, Aohua has always adhered to the concept of providing consumers with healthy, environmentally friendly and fashionable household products, which coincides with Dany's personal image of "health, fashion and generosity".
Third, the quality of the champion. Only the champion can stand side by side with the champion. Aohua hopes to keep its original intention as always, and deliver high-quality and healthy home improvement products to consumers with the quality of champion.
Fourth, "Simple clothes become luxurious clothes" is the most important annual theme activity in Australia and China, and we hope that this activity will allow more consumers to participate fairly and fairly. As an international referee, Ms. Dani has participated in international and domestic arbitration many times. We hope that this activity will be more standardized through the supervision and blessing of Ms. Dany.
2. As an annual theme activity in Australia and China, what is the significance for Australian and Chinese companies, distributors and consumers?
"Simple clothes become luxury clothes" is a brand-new mode of terminal sales in Australia and China. Through the combination of online platform and offline store sales, it integrates designer channels and tripartite channels to help terminal sales from multiple angles and in all directions.
For dealers, the "simple to luxurious" activity allows dealers to act quickly at the terminal and constantly seize the market. At the same time, on the basis of regional linkage exchange, dealers can learn from each other's strong points and constantly explore a set of marketing strategies suitable for the local area according to their own advantages.
For consumers, the "from simplicity to luxury" activity is a real preferential activity for consumers to build a whole house on the top wall. The scale of the activity, the number of packages and the intensity of the activity are unprecedented.
3. Dany, the world champion of rhythmic gymnastics, is the recommender of "From simple dress to luxurious dress" in Australia and China. What kind of brand demand does Australia and China hope to achieve?
Behind the champion is continuous hard training and repeated challenges and breakthroughs. This champion spirit is worth learning from all of us.
In 2022, the home building materials industry is facing extremely fierce market competition. We hope that the distributors in Australia and China can continue to struggle, break through and win the market through this champion spirit. Then we must persist and continue to work hard towards the established goals; Secondly, we should be tenacious and have indomitable perseverance in the face of changes in the market and environment.
4. In the face of fierce market competition in 2022, how did Australia and China achieve a breakthrough?
To achieve a breakthrough, I think the most important thing is to dare to change and innovate. According to the changes in consumer demand, Australia and China first innovated and integrated products, forming three major scene space products with Australian and Chinese characteristics.
Secondly, the innovation of marketing model. The creation of tourist market is a model for the innovation of marketing model in Australia and China. In 2022, Australia and China upgraded the tourist market model and formed a new terminal marketing model suitable for the current development of Australia and China.
Third, digital reform. Since 20 19, Australia and China have planned to establish their own data center, and established online systems such as Australia and China College, Australia and China Design Circle and Australia and China Service. In 2022, Aohua actively cooperated with various e-commerce platforms and live broadcast platforms, and took the initiative to open a seamless connection between online and offline, so that consumers could get a more satisfactory consumption experience.