It is not difficult to "destock" 3,000 sets of "65,438+10,000 yuan+"properties this year.
Just after the Spring Festival, the discussion about the new site of "654.38+100000 yuan+"in Beijing became heated because of the new land. Will the mansion still sell well? In 20 15, the transaction of luxury houses in Beijing reached a record high, and many projects even reported the news of "daylight". However, in the official website of the Housing Construction Committee, these "Daylight" luxury houses did not achieve 100% online signing in one day, and some projects still had saleable houses even after half a year.
Playback last year's luxury home transaction was 65.438+0.35 billion yuan.
According to the Beijing luxury residential market in 20 15, both developers and analysis and monitoring institutions call it the "outbreak year" of luxury residential buildings. According to the statistics of the Central Plains Real Estate Research Department, the number of new projects signed in Beijing last year reached 26 1 set, no more than 30 sets compared with previous years, setting a historical record. At the same time, the total turnover of luxury homes is as high as 654.38+0.35 billion, which is several times the sum of the past history.
Specific to each project, since the middle of 20 15, the news of "daylight" has also spread from many developers. According to the information collected by the reporter, six projects, such as Xiqiao's original work, Wuyuan Fishing Yuntai, the First Hospital of the Embassy, the first opening of Longhu Tianzhu and the first opening of Poly Tianyu, all have opening reports of "daylight" or close to "daylight" in a certain period. According to the pre-sale permit issued by the Housing Construction Committee, the cheapest average pre-sale price among the six projects also reached 77,000 yuan/square meter.
"Is the house of 20 to 30 million really sold out?" A few days ago, a newly sold plot of land made the public Mr. Ma question again. "It is possible for luxury houses to sell well, but' daylight' is too sci-fi. Even rich people should carefully consider tens of millions of yuan."
Statistics show that 100% of the projects that have been certified for half a year have no online sign.
With Mr. Ma's questions, the reporter logged into official website of the Municipal Housing Construction Committee and made statistics on the online signing data of these projects.
Chen Xiyuan's project, which was the first to obtain the pre-sale certificate, obtained evidence twice on June 201KLOC-0/and June 28, 2005, respectively, and 279 houses were available for sale. As of February 16 this year, seven months have passed, including qualification verification, appointment and contract signing, and 109 houses have been sold, accounting for only 40% of the total.
The project of the First Hospital of the Embassy with the highest average price to be pre-sold was granted the pre-sale permit on August/day of 20 15, and the * * * 2 1 0 suite came into the market. As of February this year 16, including qualification verification, appointment and signing, 58 houses have been sold, accounting for 28%.
20 15 10 18, certified maoyuan fishing platform project, * * * approved 10 6 suite source. As of February 16 this year, 8 houses have been sold, including qualification verification, appointment and signing.
Longhu Putian and Baoli, who took the lead in obtaining the license at the latest, opened the horizon for the first time, both of which were located in Dongba. They got the license in February, 20 15, and now the houses sold account for 56% of the total houses and 1 1% respectively.
Even the lowest pre-sale unit price of the China Resources Vientiane House project was five months ago, and the sold houses only accounted for 23% of the total.
That is to say, judging from the online signing amount reflected by official website of the Municipal Commission of Housing and Urban-Rural Development, no project has achieved 100% of the total online signing amount, and the highest transaction ratio is 56%.
The analysis of the concept of "daylight" is not rigorous.
Why is there a big gap between the "daylight" promoted by developers and the "non-daylight" of online signing data? The reporter asked an insider about this.
People who don't want to sign the contract say that "654.38+100,000+"luxury house is an auction house, and there are many factors that affect the signing. For example, because of the high total price, buyers need some time to move; People who buy luxury houses must have a house under their name when buying a house. According to the requirement of "restricted purchase", they must sell one suite or more before they can buy. Or put the money in the fund stock market and need a good time to wait for the solution.
"According to the usual practice, from the opening of ordinary houses to the online signing, it usually takes at least 6 months for luxury houses after 3 months. But it can't be absolute. Some buyers may still be in the stage of initialling only with developers after 6 months. " This person said that due to the high gold content of luxury customers, developers are more willing to give customers more relaxed moving time. Therefore, the online signing data sometimes does not represent the whole reality. He told reporters that as far as he knows, these six projects do have good actual sales, but they have not yet been reflected in the online signing volume.
"How to evaluate the sales rate of luxury homes? The real data is probably only in the hands of developers and agents. However, the concept of' daylight' is really not rigorous, and buyers need not take it too seriously. Few luxury projects are sold out in a day, which is not how luxury houses are sold. "
It is predicted that the competition for luxury houses will be fierce this year.
According to the agency's forecast, in 20 16, there will be 60 "65438+ million yuan+"luxury residential projects in Beijing. According to the estimated 50 sets of each project, the number of houses for sale will reach 3,000. In the case of a surge in supply, even if the market is still optimistic, the pressure of destocking is still great, and this year's market competition will undoubtedly become more and more fierce.
Our reporter Zhao Yingying
(The above answers were published on 20 16-02- 18. Please refer to the actual situation for the current purchase policy. )
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