1, golden 5-second rule
The first 5 seconds are the golden moment of short video. If users' attention is not caught in the first 5 seconds, they will lose it. So you have to present an explosion point in the first 5 seconds.
2. Video title
Whether you are a title party or not, it is really important to get an attractive title. At this time, the authenticity, integrity and length of subtitles will directly affect whether the audience clicks to watch.
3, video copy
In the first five seconds of the video, there is no eye-catching highlight, and the central explosion point has not yet arrived. In this case, questions are used to set suspense, which arouses users' curiosity and urges users to wait patiently until the explosion point appears.
4. The water army is active
After the video is released, posting comments related to the video in the comment area will stir up the atmosphere, guide users to take the initiative to like to leave messages, and help to increase the number of video recommendations.
5. Hot spots
You can choose the most popular music as BGM, or you can break down popular paragraphs for remake to increase exposure channels.
6, vermicelli stickiness
After the video is released, it is necessary to interact with fans, do a good job of fan maintenance, and also do some lottery activities at the beginning of the video to trigger users to forward and improve the video playback.
7, the picture texture
Whether your short video is watermarked or not, color filtering, clarity and playback fluency will directly affect people's viewing experience.
8. Activity plan
Short-sighted people often suggest various activities and participate in official activities and topic challenges, which can help us increase traffic and narrow the distance from hot spots.