Computer: Huawei notebook.
System: win 10.
Software: PS.
1, open the software PS, create a new A4 canvas, add the material background and basketball, freely change and adjust the size and position of Ctrl+T, and adjust the Ctrl+U hue of basketball.
Saturation capacity
, ctrl+alt+g.
Clip mask
, parameters as shown in the figure.
2.Shift+Ctrl+Alt+N creates a new layer, and Ctrl+Alt+G creates a clipping mask. Use the brush tool and the eyedropper tool to adjust the color details of the picture. The layer mode is superposition, adjust the Ctrl+M curve of basketball. The parameters are shown in the figure.
3. Add a material hand, copy the hand layer with Ctrl+J, freely transform and adjust the size and position with Ctrl+T, adjust the color details of the hand with the brush tool and the eyedropper tool, create a clipping mask with Ctrl+Alt+G, and adjust the Ctrl+U hue saturation of the whole picture. The parameters are shown in the figure.
4. Add materials such as city and storm, freely change the size and position with Ctrl+T, adjust the opacity of the city layer to 70%, add a mask, and adjust the color details of the picture with brush tool and eyedropper tool, as shown in the figure.
5. Add a solid color layer, adjust the fill color, the opacity is 50%, and the layer mode is soft light, as shown in the figure.
6. Add material clouds, birds and figures, adjust the fill color, and freely change the size and position through Ctrl+T, as shown in the figure.
7. Use the brush tool and the straw tool to adjust the color details of the picture. Ctrl+Alt+G creates a clipping mask, Ctrl+J copies the role layer, Ctrl+T freely transforms and adjusts the position, and adds dynamic blur. The parameters are shown in the figure.
8. Adjust and set the Ctrl+U hue saturation of the dynamic fuzzy character layer. The parameters are shown in the figure.
9. Add the material Mars effect and snowflake effect, freely change and adjust the size and position with Ctrl+T, and adjust the color details of the picture with the brush tool and the straw tool, as shown in the figure.
10, add copywriting content, Ctrl+J copy the layer, select Filter-Other-Gao Fancha to keep, the layer mode is linear light, the transparency is 40%, the picture details are improved, and the drawing is completed. The final effect is shown in the figure.
The experimental principle of ps real estate advertising design teaches you to do high-quality real estate advertising design!
Real estate advertisements are mainly composed of background pictures, words and decorative elements.
Background image
Background pictures generally have the following types: real-life pictures (indoor and large scenes), composite pictures and scene pictures.
The meaning of the real map and the composite map is obvious, which can be directly associated with the real estate, while the conceptual map is more implicit, expressing a specific theme and artistic conception.
Real map (indoor, big scene)
Appropriate real-life maps often get twice the result with half the effort. To ensure that the picture is beautiful and clear, the vision is broad and the subject is clear. Generally, you can choose the location of the big scene, such as the location drawings of the real estate and the opening scene of the sales office;
Composite graph
Composing background images requires high design skills, which are generally divided into the following categories:
1. For the pure background of special effects processing, select a solid background and use ps plus special effects;
2. Solid color background plus post-synthesis.
Combine the background color with the main object, and if there are celebrities or successful people, they can also be combined with the background; The effect of synthesis should be moderate, so as to avoid too many special effects affecting the presentation of other information in the picture.
situation map
In addition to the temptation of the real scene, the mind-wandering picture can also capture the needs of users. The screen pursues a certain artistic conception, expresses a specific theme and plays emotional cards, which are generally suitable for big brand real estate companies, such as Wanda and Evergrande. As long as the pictures are beautiful, in line with the theme, and the copy is simple, the effect can be achieved immediately.
trait
It can be said that the background image is the basis of advertising design, and the text is the soul, conveying meaning and information.
Characters have the following design points: font selection, typesetting, color and character special effects.
Font selection
Generally, the font is selected according to the style and theme of the background picture.
If you want to convey the theme of cultural atmosphere, you can choose fonts such as writing brush and handwriting.
If you need to express economical and practical themes, you can use common fonts, such as Shang Ya and Fangzheng Lanting Black.
Generally, written fonts suitable for reading are needed to convey information, such as Microsoft Yahei and Founder series fonts.
Character typesetting
Combing the primary and secondary relationship of copywriting information, we can express the hierarchical relationship of copywriting through comparison, such as font size comparison, thickness comparison, font comparison, color comparison, material comparison and so on.
Note: Contrast techniques can be used in combination. The more contrast is used, the richer the picture is, but the higher the design ability is.
Text color
The color of the text needs to be distinguished from the background to highlight the theme information-if the background is dark, the font can choose bright colors such as gold, yellow and orange to highlight the information.
When the background is bright, the font can be dark blue, brown, brown and other stable colors.
When I really don't know what color to choose, I use black and white as a safe colorless system.
Special effects of words
Special effects are to add fuel to the fire and set off the theme. Text can be shaded, inverted, filled and stroked.
Many real estate advertisements should show high-end gorgeous style, and the characters can be added with light and shadow special effects, but this requires high ps technology, so it should be used with caution. Too many special effects are easy to appear Low.
Decorative element
The choice of decorative elements, like the background, depends on the style and theme. Generally, it is mainly to assist text typesetting and emphasize the atmosphere of the picture.
When the background in the picture is mainly scene, the decorative elements are mostly physical;
When the figure or color is the background, the decorative elements are mostly figures or brush strokes.
Note: There should not be too many decorative elements to steal the limelight from the background. You can also extract elements from the background to emphasize the picture.
How to do real estate advertising design in PS?
Methods/steps
Create a new document.
Change the foreground color to the data shown in the picture, and the whole canvas will gradually change up and down.
Open a landscape picture with grass, drag and copy it into a new file, and press Ctrl+T to adjust the size and position appropriately.
Add layer mask to the grassland picture, use the gradient tool, fill the layer mask with black and white gradient, and hide the upper part of the grassland picture.
Open another picture of a residential building, and use Ctrl+T to adjust the position and size appropriately.
After copying the building layer, zoom in and adjust the position. Then put the material pictures of several trees into the pictures of the new file in the same way.
Use the pen tool to draw a guitar-shaped path in the lower left corner of the screen.
Copy a picture of the lawn to a new file, put it in a position overlapping the path, and resize the picture according to the path.
Convert a path to a selection.
Execute Shift+Ctrl+I to deselect shortcut keys, and then delete the lawn area outside the guitar shape. When deselected, the embossed layer style is added to the layer.
Finally, add words and typesetting to complete the outdoor advertising design of a real estate.
Main components of outdoor advertising design of real estate
1, one of the elements of real estate outdoor advertising: large.
Large-scale real estate advertisements can not only attract people's attention, but also show the confidence of real estate developers in their products and the great style of real estate, making people feel that the real estate covers a large area, not a small real estate.
2. The second component of real estate outdoor advertising: focus
The outdoor advertising design of real estate has a more eye-catching title, or emphasizes the location of real estate, such as sea view room and school district room. , or emphasize the developers, such as Vanke, Wanda and Lianfa, or emphasize the name of the real estate, such as Central Coast and 1 Garden Expo Park. , or emphasize the surrounding facilities, such as subway exits and businesses.
3. The third component of real estate outdoor advertising: Meitu.
Of course, an excellent real estate advertisement can't lack beautiful pictures, and there will be more choices of pictures, but it is generally best to match pictures according to emphasized words, or you can match your own real estate renderings. Of course, some outdoor advertisements of real estate will be accompanied by some beautiful environmental pictures, such as "autumn moon" and "lake water".
4. The fourth component of real estate outdoor advertising: contact information.
Of course, in order to sell the property, it is essential to leave eye-catching contact information. Generally, the telephone number of the real estate will be left in the advertisement, so that interested parties can contact and consult the director.
5. The fourth component of real estate outdoor advertising: spokesperson.
In some places, real estate enterprises will invite some spokespersons to promote the real estate, so in order to attract more people to the outdoor advertising of the real estate, it is also very important to have image spokespersons in the advertisements, and it is conceivable that there are large pictures of spokespersons in the advertisements.
Through the above, we learned the production method of real estate advertising design. Visible real estate advertising design is a lot of exquisite, every detail is very important. For details, please consult JOE Advertising Design.
How to make a poster with PS tutorial Nowadays, e-commerce companies often need to make a poster to promote their products. Here is a simple example for your reference to teach you how to make your own poster with PS.
Tools/materials
PScs6
0 1
First, open the PS software, click the File menu and click the New command. Enter the width and height of the poster in the new dialog box that pops up, and then click OK.
02
After creating the document, you need to design a background first. You can use Sogou browser to search for some beautiful background pictures and put them in. Or use your own color to adjust the color of the background picture. For example, click the gradient tool, select the gradient at the top, click the linear gradient, and pull it out from left to right in the document.
03
After the background is done, find the product picture to add and pull it into the document. As shown in the figure.
04
After the picture is pulled in, pull it against the control point, change the size, and then double-click in the middle to confirm.
05
Then click the quick selection tool, select the model in the picture, and then press Ctrl+Shift+I to reverse the background next to the model.
06
Press the Delete key to delete the redundant background, and use the move tool to move the model to the desired position, such as the left side. Make a second model or product in the same way and put it on the right.
07
Next, click the horizontal text tool or vertical text tool, and then click and enter the text to be promoted in the middle of the document. Then click on the character panel on the right to adjust it to your favorite font, as well as the size such as 60, line spacing such as 30, color and so on. Such a simple poster is ready. You can use your imagination and add other materials and words.
08
Finally, click the file menu, select Save As in JPEG format, enter a file name, and click Save.