What do you mean, if you don't make it expensive, you will always be in the wild?
Don't make it expensive. Being in the wild often means that you don't want the authorities to pay attention to it, but you often want the people to know. Cheng Xuan is not expensive because he doesn't want to be taken seriously by the authorities. Constant publicity in the wild means that he often wants to let the people know, not Cheng Xuangui. The constant publicity in the wild shows that he doesn't want the authorities to pay attention to it, but he often wants the people to know.