Business scope of information consulting services
Business consultation, enterprise management consultation, marketing planning, corporate image planning, exhibition service, financial consultation (no bookkeeping by agency), translation service, market information consultation and investigation (no social investigation, social investigation and opinion poll), talent consultation (no talent intermediary, professional intermediary), technology development, technology transfer, technical consultation and technical service in the field of network information. (If the operation involves an administrative license, it shall be operated with the license. )
Reasons for the development of information consulting service
Inevitable requirement
Developing information consulting industry is an inevitable requirement for the establishment and development of market economy system. With the development of market economy and the acceleration of global economic integration and informatization, all kinds of market subjects are not only increasing, but also becoming diversified and complicated. Every independent market subject can survive and develop around the market, relying on accurate, comprehensive and timely market information. Similarly, the optimal allocation of various resources also depends on market information, which leads to the increasing demand for market information by various market entities and all walks of life. Obviously, if accounting only provides information services for the macro-decision-making of the party and government leaders, but ignores the services for various market subjects, it will not be able to adapt to the new situation of the increasingly developing market economy. In order to give full play to the function of accounting, we must conform to the historical trend of the accelerated development of market economy, vigorously develop accounting information consulting industry, engage in market-oriented services, and effectively meet the growing demand for accounting information from all walks of life.
Inevitable choice
Developing information consulting industry is an inevitable choice to give full play to accounting functions. Accounting not only has the leading function of accounting and supervision, but also has the subordinate function of information consulting service. The supervision function is free, while the information consultation function can be free or paid according to different customers. From the reality of our country, the growing demand for accounting information from all walks of life and the relatively backward accounting production mode are the main contradictions affecting the quality of accounting work. If we can provide high-quality free services to governments and leaders at all levels, we can expand paid services, which can not only meet the needs of society, but also further promote the improvement of accounting work. Therefore, vigorously developing accounting information consulting industry is the key and breakthrough to solve the above contradictions, an effective form to give full play to accounting functions, and also effectively promote the socialization and marketization of accounting.
Objective requirements
Developing information consulting industry is the objective requirement of the information economy era. With the rapid development of information technology in the world, there has been an upsurge of developing information resources and information industry, which will push the whole world into the information economy era. In the era of information economy, information industry will be one of the fastest-growing emerging industries, and accounting information is an important part of social and economic information, which plays an important role in the development of the whole information industry. Facing the new situation of the rapid development of information industry, developing accounting information resources and vigorously developing accounting information consulting industry have brought new opportunities to the accounting department as an important part of social and economic informatization; However, at present, there are a large number of various types of information institutions in the market, many business departments have established accounting information centers, some private accounting investigation institutions are also developing, and some overseas information consulting institutions are also pouring into the China market, so the competition for the development of accounting information consulting industry will become more and more fierce. In this context, the accounting department must seize the opportunity, give full play to its professional and network advantages, bravely meet the challenge, and form an industrialized and large-scale management pattern by establishing a consulting service network. Only in this way can we be in an invincible position in the fierce competition in the information consulting market.
Challenges faced by information consulting service
In today's world, "information explosion" leads to a surge in information, while China's information possession and storage account for only one tenth of the world's, and its liquidity is even worse. Therefore, people of insight shout loudly: develop the fourth industry! As a result, in the urban and rural areas of China, which has just entered the socialist market economy, various information companies have mushroomed, resulting in enormous economic and social benefits. It can be said that the information consulting industry in China has gradually grown up with the national economic growth, scientific and technological progress and market prosperity after the reform and opening up and the establishment of a market economy. The consulting industry in China appeared in the 1970s. After entering the 1980s, the consulting industry began to grow and develop. Since 1990s, with the process of informatization in China, the development of information consulting industry has entered a new period.
China's entry into WTO and its successful bid for the Olympic Games have brought opportunities to the development of China's information consulting industry. After China joined WTO, it broke the monopoly of government departments on information resources and promoted the development and sharing of information resources. However, the weak domestic information consulting industry inevitably faces challenges and threats from large foreign information consulting institutions. China's entry into WTO marks the full opening of the service industry and the internationalization and globalization of China's information consulting industry. The comprehensive entry of overseas information consulting institutions will undoubtedly bring impact and pressure to China's information consulting industry. First of all, compared with the current level of information consulting enterprises in China, the advantages and strength of large foreign information consulting institutions are difficult to surpass or equalize in a short time.
Secondly, foreign information consulting institutions, relying on the advantages of capital and treatment, poached elite talents from China information consulting enterprises, which caused a greater talent crisis in China information consulting industry. Thirdly, compared with the information consulting institutions in developed countries, China's information consulting industry has some weaknesses, such as small enterprise scale, chaotic management mode structure, imperfect market system, irregular business behavior, single service items, brand reputation not yet formed, lack of professional elites, imperfect consulting institutions, and administrative monopoly in some information consulting markets, which seriously affects the service quality of information consulting and hinders the development of information consulting industry.
Before China joined the WTO, the world's major consulting companies were eager to start their own business in China. After China's entry into WTO, foreign consulting companies have seized the consulting market in China, and hundreds of overseas companies have landed in China. Facing the local consulting companies in China with weak strength and irregular management, these multinational consulting companies have obvious advantages, which will have a far-reaching impact on the consulting industry market in China.