What will happen to China's telecom industry in the next 10 year?
Since last year, the voice of "transformation" has resounded through China telecom industry, and this voice was first issued by China Telecom. When the traditional telecom operators came to a crossroads, China Telecom made such a choice-to transform into a modern integrated information service provider, so as to cope with the new opportunities and challenges in the telecom market and more effectively undertake the important task of building a harmonious information society. This strategic move, which strongly echoed by the industry, immediately set off an upsurge of discussion and practice transformation in China communication industry. As the leader of industry reform, China Telecom has taken its own solid steps in expanding the information field. Transformation, strive to break through. As the largest basic network operator in China, China Telecom has experienced a hundred years of development, witnessed the growth of China's communication industry and established its own solid foundation. China Telecom has made great progress from providing narrow-band voice services to providing voice, data and broadband multimedia communications in an all-round way. With high efficiency, high security and high reliability, China Telecom has made great progress with all walks of life, from financial industry to government departments to enterprises, which has played an important and fundamental role in the rapid development of the national economy and promoted and promoted the informationization process of the whole society. Nowadays, with the promotion of national informatization strategy, telecom enterprises are facing new opportunities and challenges due to industrial upgrading, industrial integration and technological progress. China Telecom realized that it would be an inevitable choice for China Telecom to seek new growth points and maintain the sustainable development of enterprises in the face of information transformation. At the China Telecom Work Conference near New Year's Day in 2005, Wang Xiaochu, general manager of China Telecom Group Company, proposed that China Telecom would transform from a traditional basic network operator to a modern integrated information service provider. Transformation, thinking first. Transformation is both a choice and a challenge. Facing the increasingly urgent development dilemma, where is the direction of transformation? How to mobilize the enthusiasm of enterprise employees to carry out practical transformation and actively innovate? Wang Xiaochu repeatedly stressed at various corporate meetings that there is no way out without transformation. In the past two years, from China Telecom Group to provincial and grass-roots companies, it has become a development theme. Telecom companies in all provinces, autonomous regions and municipalities have successively set up special institutions to promote transformation-transformation offices, and started bold and effective exploration in business, technology, service and management. Facing the extremely fierce and complicated market competition and the increasingly severe technical business substitution situation, employees at all levels in China Telecom actively changed their business philosophy and devoted themselves to the transformation practice. Transformation and opening up will win. In the past two years, China Telecom has established the concept of * * * winning and * * enjoying, optimized the ways and means of value creation, continuously extended the industrial value chain, and created a benign ecological chain of common development and prosperity and win-win cooperation between upstream and downstream. In March 2005, China Telecom signed a strategic cooperation agreement with Phoenix. com to provide users with high-quality telecom value-added services. In August, we established the "SME Information Alliance" with the top partners in the industry; 1 1 month, launched "Thousand Stores Marketing" with Sichuan Changhong, and carried out TV Internet business cooperation; In April this year, it signed an agreement with China UnionPay to promote fixed-line payment services; In September, we joined hands with Microsoft to enter the China search market. China Telecom leads the healthy development of information service value chain through active and open cooperation. Transformation and stability. In the process of investigation in grass-roots enterprises, Wang Xiaochu pointed out that transformation is a major strategic issue related to the long-term development of enterprises and a long-term task. Transformation is imminent, but it can't be done overnight. We must advance actively and steadily in a planned and step-by-step manner. In the process of transformation, China Telecom not only focuses on the long-term, actively explores the future business development direction and business model, but also continues to consolidate and do a good job in its existing business based on the current situation. In order to steadily promote the transformation, China Telecom has formulated the direction, objectives, tasks and timetable of the transformation, and established an effective mechanism to prevent and resolve the transformation risks. At the same time, it is clear that the basic principle of transformation is to improve enterprise value and customer value on the basis of ensuring harmonious development, so as to ensure the synchronous growth of both values. Transform and strengthen implementation. Two markets, three services-Through two years of steady exploration and practice, China Telecom has found the breakthrough point of transformation and promoted the landing of transformation services with strong execution. In the rural market, the company constantly enriches the content of information services, provides farmers with all kinds of information needed for production and life, and helps farmers get rich and run towards a well-off society; In overseas markets, we will provide comprehensive information service solutions for "going global" China enterprises and businessmen, and actively explore our own "going global" strategy. Starting from customer perception, China Telecom subdivides the broadband market, optimizes the broadband network, improves the service quality, actively promotes the diversification and simplification of terminals, and enriches and individualizes the application content. Knowledgeable person upgraded 1 14 from a simple number query to a comprehensive platform providing information services such as air tickets, moving, freight, catering, shopping, entertainment, express delivery, car rescue, intermediary, etiquette and law firms, and integrated the concept of "information search engine" into the lives of the vast majority of China people. China Telecom's "Business Pilot" is committed to building a public service platform for small and medium-sized enterprises, providing a variety of service modules such as supply chain management and customer relationship management, and improving the informatization level of corporate customers. This service model has been recognized by the majority of small and medium-sized enterprises and has become an effective way to enhance the competitiveness of small and medium-sized enterprises in China. Unremitting and effective transformation measures make China Telecom glow with new vitality. While providing users with convenient, rich, personalized and high-performance and cost-effective comprehensive information services, the company's transformation has achieved remarkable results. In 2005, China Telecom achieved a historic breakthrough in value-added services, which promoted its operating income to increase by 2.5 percentage points. In the first half of 2006, the company's non-voice business income reached 23.244 billion yuan, accounting for 27.5% of the operating income. The company's good business performance and transformation achievements have been unanimously affirmed by investors and the capital market, which is enough to make the communication industry excited. With a brand-new image as a modern comprehensive information service provider, China Telecom is constantly innovating and enterprising, leading the transformation of China's communication industry and starting a new journey of information service.