Since its establishment, Sony (China) Co., Ltd. is mainly responsible for the unified management and coordination of Sony's business activities in Chinese mainland, including investment activities in the electronic information industry, macro management and extensive business support for Sony's subsidiaries in China. As the regional headquarters of Sony in China, Sony (China) Co., Ltd. also carries out overall coordination activities such as production strategy formulation and advertising promotion for Sony products produced in China, so as to promote the sustainable development of Sony's business in China market.
At present, Sony (China) Co., Ltd.' s annual sales amount to hundreds of millions of dollars. Products sold in China include Gui Xiang flat-panel Telilong color TV, rear projection color TV, DV/D8/Hi8, stereo, DVD player, digital camera, notebook computer, data projector, polymer lithium-ion battery, etc. In addition to introducing electronic products integrating Sony's most advanced digital network technology to the China market, Sony has successively launched websites in China, such as "Sony in China", "www.sonystyle.com.cn" and "Sony Style" (www.sonystyle.com.cn), which aim at company information and integrate electronic marketing and fashion life. The former is convenient for visitors to obtain important information about Sony (China) and its products and services. The latter popularizes Sony product knowledge among consumers, promotes Sony products and provides online shopping services through the Internet.
At the same time, Sony of China is also committed to continuously strengthening its after-sales service in China, with the theme of "creating new service standards in 2 1 century", and by establishing a more perfect and scientific after-sales service network, strengthening the functions of customer consultation and interaction, creating new customer relationships and continuously improving the service level. At present, Sony has established three technical service centers, more than 30 special maintenance stations and more than 400 designated maintenance stations and technical certification shops in China, providing high-level maintenance services for Sony users all over the country. Sony Interactive Center is a unified and standardized service window set up to meet the new requirements of customer service in the Internet era.