Real estate is the hottest economy today, and housing agencies have mushroomed in the streets. Being a matchmaker of a house and earning rich profits is the pursuit of real estate intermediary operators.
At first glance, most real estate agents are large and small, whether they are at home or just busy streets. If you go to a newly-built real estate, you will find that there are even a dozen or even dozens of real estate agents here. There are really more real estate companies than rice shops. I don't think there would be such a prosperous scene if there was no profit drive. Is it really so profitable to open a real estate agent? What should I pay attention to when opening my own real estate agent?
Case Study Rabbits are grazing beside their nests.
Lao Li opened a small real estate agency in Hongkou District. Because he has a real estate business qualification certificate, he became a manager himself and hired a technical secondary school student to do back office work. Lao Li said that he chose to be a real estate agent. First of all, he is no stranger to real estate agents, because he has been engaged in real estate sales for some time. Second, real estate agents don't need too much upfront investment; Third, the prospects of real estate agents in Shanghai are promising, especially since this area is close to several universities, and many graduating students will come to rent houses. In Lao Li's own words, it is neither laborious nor safe for rabbits to eat grass near their nests.
This is a small real estate agency, which is a little less than people's usual desk, telephone, manager and assistant. It only has half a phone, because it is shared with the landlord. However, this is the case. Lao Li persisted for several years, but he refused to say how much money he earned. He is not convinced that it is profitable to sell one suite in a month. However, there is also a lot of bitterness: although business is still a little bit, consumers are often seen standing to go to other homes.
Make full use of brand advantages
A professional company did a survey. Although there are many real estate agents in Shanghai now, it is impossible to maintain the survival of so many companies if the total amount of real estate transactions in Shanghai is evenly distributed to each company. According to statistics, nearly 70% of private real estate agents closed down within one year. Those lone rangers who survive are often companies with operational advantages or characteristics. For example, some specialize in real estate transactions in one street, and some specialize in renting old houses, seeking small but refined.
With the standardization and institutionalization of real estate transactions, it seems to be a trend to open real estate intermediary franchise stores. Its biggest advantage is that franchisees can get support from different aspects of the head office in their operations. For example, in terms of store image, the head office will provide unified decoration standards, decorative layout, unified office supplies, and even the production of business cards is unified.
More importantly, franchisees will gain an intangible brand advantage, because all franchisees enjoy resources. Generally, a good head office will regularly train franchisees to ensure that customers enjoy the same service in different franchisees. In advertising, all kinds of marketing promotion made by brand owners to promote their brand image are equivalent to helping franchisees advertise.