It has been more than 0/00 years since Mercedes-Benz made the first car recognized by the world, and the car has already celebrated its centenary birthday. In the past 100 years, with the development of automobile industry, many automobile manufacturers have emerged, some of which are outstanding, but in the end they are only a flash in the pan. Up to now, there are only three or four stores that have survived through ups and downs, but only one of Mercedes-Benz is a century-old shop.
Mercedes-benz status quo
Mercedes-Benz Today, Mercedes-Benz has become the largest automobile company in Germany. Despite continuous efforts, Volkswagen still surpassed Mercedes-Benz and ranked second. Among European 100 enterprises, Mercedes-Benz ranks fourth (Volkswagen fifth, Fiat sixth). This corporate brand ranked fifth in the "Top 500 World Brands" list compiled by the World Brand Lab in 2008. Among the 500 largest industrial companies in the world published by Happiness magazine in the United States, Mercedes-Benz ranks tenth, and among the largest automobile companies in the world, Mercedes-Benz ranks fourth, second only to Japan's GM, Ford and Toyota. This series of figures shows the strength and position of Mercedes-Benz in the global automobile industry, especially its strong vitality after a hundred years of wind and rain. In recent years, due to the weak economy, other big companies have suffered losses year after year. So as to avoid taking the road of merger, so as to maintain the independence of Mercedes-Benz as the world's number one brand. It is not easy to do this. In addition to the appeal of world-famous brands, the real magic weapon is its high quality guarantee. Quality is the key to success. This is the promise of Mercedes-Benz for a century, and it is also the true content of the glittering triangle star. Today, Mercedes-Benz is a symbol of high quality, high taste and high status. It has not only become a necessary prop for celebrities, but even many countries regard Mercedes-Benz as a standard for diplomatic vehicles, and "Mercedes-Benz" has become a veritable brand.
Mercedes-Benz's assets exceed 50 billion US dollars, its annual net profit reaches 65.438+0.2 billion US dollars, and its employees are about 400,000. Mercedes-Benz has an annual output of one million cars, of which 550,000 are limited. This is to ensure high quality and the purpose of "scarcity is precious". Mercedes-Benz is headquartered in Stuttgart, which has huge and comprehensive reception facilities. There are always fewer but better Mercedes-Benz cars in short supply. So in order to buy a car, you often have to wait for months. Buyers who received the delivery notice came to the reception desk of Mercedes-Benz in batches. Here, they are treated by the real "God", not only with accommodation and entertainment, but also in groups of several people, and there are special receptionists to guide the tour. Look at the video introducing the company first, and then look at every process of automobile assembly. On the assembly line, every car is marked with the buyer. They are assembled in strict accordance with the model selected by the buyer, and "personalization" is obvious in every Mercedes-Benz. No car is exactly the same on the assembly line. Meeting every customer's requirements is the eternal standard of Mercedes-Benz. Therefore, everyone who buys a Mercedes-Benz can drive his own car and feel the feeling of "God". After the first car was sold, all the files were established, so he bought a Mercedes-Benz and became a member of the Mercedes-Benz family, and he could receive meticulous and all-round services. Mercedes-Benz has 65,400 cars in West Germany alone. There are more than 50,000 people engaged in conservation work in expressway. There is a Mercedes-Benz maintenance station every 25 kilometers on average. Buyers only need to drive. Once something goes wrong, make a phone call. Generally, it takes less than half an hour, and the maintenance station will come and deal with it. The advantages of "Mercedes-Benz family" are reflected in thoughtful after-sales service and lifetime warranty. Not only in Germany, but also in 17 1 countries and regions around the world, there are more than 4,300 maintenance points with more than 70,000 employees. High quality and high reputation are the treasures of Mercedes-Benz, a century-old shop.
"Exquisite, reliable and durable" is the tenet advertised by Mercedes-Benz. In order to maintain high quality and develop new technologies, Mercedes-Benz invests as much as $400 million in scientific research and development every year. Exquisite shape, constantly updated, with the traditional and smooth characteristics of Mercedes-Benz itself. At first glance, it feels like "Mercedes-Benz". It first developed and applied gasoline injection.
It is in a leading position in automobile electronization. Mercedes-Benz was also the first company to use diesel engines in high-end cars, and the cars it produced won more than 4,000 championships in the history of racing. Racing is usually a "test field" for creating new automobile technology. Every year, more than 100 vehicles are used for various reliability tests such as safety collision, and the general vehicles tend to be scrapped after driving100000 kilometers. It is not uncommon for a Mercedes-Benz to maintain good performance after driving for 300,000 kilometers. Strict production and excellent material selection are the reliable and durable foundation of Mercedes-Benz. Mercedes-Benz also gives people special enjoyment in terms of safety and reliability. Mercedes-Benz is much more expensive than similar cars, but it is reliable and durable. The maintenance cost is much lower than that of other cars, so going to Mercedes-Benz is actually very cost-effective, what's more, you have got the reputation of "the world's first brand".
"Mercedes-Benz" has gone through a long road of one hundred years. From the birth of the automobile to today, "Mercedes-Benz" sprints in today's automobile forest with its infinite vitality, and Mercedes-Benz is on the long road of automobiles. Let Mercedes keep running. Who will stop it? May it be young forever.
[Edit this paragraph] Product pedigree
Bus system
Class A-Mini car with special mezzanine chassis design, with three doors and five doors.
Small car chassis recreational vehicle system.
C-class-small executive RV series, in addition to the standard four-door RV, this series also has two derivative styles: five-door station wagon and three-door hatchback.
CL class-a is a large two-door four-seat luxury coupe based on S-Klass. CLC-Klasse- sports car
CLK class-two-door, four-seat luxury coupe, the body size is between C-Klasse and E-Klasse, and there are two different bodies: hardtop and convertible.
CLS Class-A new sports car series that debuted in 2004. It has the same shape as a coupe, but it has four doors.
E-class-medium luxury RV series, with two body versions of four-door RV and five-door station wagon.
S-class luxury four-door RV series, which sells well all over the world, is equipped with a large number of advanced electronic equipment.
SL class large pure two-seater sports car series.
SLC class sports car
SLK class small pure two-seater sports car series.
SLR-a high-performance limited-edition sports car developed in cooperation with Formula One racing team McLaren.
G- A civilian off-road vehicle based on German military vehicles.
Glclass-a large-scale seven-seat luxury-oriented leisure off-road vehicle system developed on the basis of the chassis of M-Klasse in 2006, which was first listed in 2006.
M-Class-A recreational off-road vehicle system developed on the basis of E-Klasse chassis.
Large car chassis recreational vehicle system.
Vaneo
Viano
Commercial vehicle sector
A truck/trailer
economic
Axor
Atgo
Actros
van
Vito (m.)
Viano
bs wario
dash man
* * * bus
Travego
travel
Tourino
Minibus
Integro
Concordo
Sitaro
special purpose vehicle
Unimog (Unimog)
Mercedes-benz history
The Mercedes-Benz automobile company we are talking about now was not founded by Mr. Mercedes-Benz alone, but by the cooperation of two automobile giants, Karl Fei, Park Zhengsu, Ricky Mercedes-Benz and Daimler of gottlieb. 1926, the two car companies merged into one and established Daimler-Benz. By this time Daimler had died. Mercedes is 82 years old. However, due to some unknown reasons, the two car inventors have never met each other, even though they are in two small towns only 80 kilometers apart. Become a great regret in the history of automobiles. However, their heirs lived up to expectations, which enabled the career initiated by the two great men to be carried forward and made Mercedes-Benz a world-class automobile company. 1878 In February, when he was 34 years old, Mercedes-Benz successfully developed a two-stroke gas engine for the first time. 1in April, 882, Daimler resigned from Otto Company and started a car factory with friends. 1In March of 883, Mercedes-Benz began to establish "Mercedes-Benz Company and Rhine Gas Engine Factory". At the same time, Daimler successfully invented the world's first high compression ratio internal combustion engine and became the originator of modern automobile engines. 1885 In September, Daimler installed its single-cylinder engine on a bicycle and made the world's first motorcycle. In June+10 of the same year, Mercedes-Benz designed and manufactured a three-wheeled car with a gasoline engine. 1In March of 886, Mercedes-Benz patented a tricycle powered by a gasoline engine. At the same time, Daimler also invented his first four-wheel car, and in the same year he also obtained a patent for a marine engine. 1889 In July, Daimler first installed a four-speed transmission for its car. 1890 In June, Daimler Automobile Company was established (DMG), and Maibakh designed the first in-line 4-cylinder 4-stroke engine. 1in July, 894, the world's first Paris-Rouen automobile competition, the car with Daimler engine won the championship. 1895 In May, the world's first bus line was put into operation, using Mercedes-Benz and horsepower engines. 1896 in may, Daimler automobile company successfully manufactured the world's first truck. Daimler is P & amp； Company L made the world's first four-cylinder engine for automobiles. 1897 In August, the first taxi service company in the world put Daimler's cars into operation as taxis in Stuttgart. 1901April, the first 35-horsepower Mercedes-Benz sports car manufactured by Daimler Automobile Company won the Nice -La Turbie Mountain Climbing Championship. 1902 10, Daimler obtained the legal right to use "Mercedes-Benz" and took "Mercedes-Benz" as its new trademark. 1903 13 In February, parsifal, the first car of Mercedes-Benz, was successfully manufactured, with an opposed water-cooled engine and a transmission shaft. 1910110 In October, Mercedes-Benz developed the first four-valve engine. In March 2004, Mercedes-Benz manufactured the first 12 cylinder 250 HP aero engine. On June 29th, 2006, Daimler and Mercedes-Benz merged to form Daimler-Benz, which played an important role in automobile history. Since then, all the cars they produced have been named "Mercedes-Benz". Since then, the company has adhered to the policy of producing military products and is determined to rely on Deutsche Bank to establish a unified automobile industry in Germany. 1in August, 934, Mercedes-Benz automobile company manufactured the world's first bullet-proof car, 770K, which was a limousine specially made for Hitler. The car body is made of 4mm thick steel plate, the windshield is 50mm thick, the tires are bullet-proof steel mesh tires, the rear seat cushion is equipped with bullet-proof steel plate, the floor is thickened to 4.5mm, and the weight of the whole car exceeds 5 tons. Equipped with a V8 engine with a displacement of 7655ml, it can generate 100kw power. This car has produced a total of 17 cars, most of which were destroyed in World War II, and now only three cars have become rare treasures. 1in April, 936, Mercedes-Benz successfully installed the diesel engine on the car for the first time, thus greatly reducing the use cost of the car. 1954 company uses gasoline injection device on 300SL car. Therefore, it has become a new technology to eliminate the traditional carburetor. In 954, the company took the lead in using gasoline injection device on the legendary sports car 300sl. Therefore, it has become a new technology to eliminate the traditional carburetor. 196 1 year, the company introduced the first automobile 300se with air suspension. 1September 1969, Daimler-Benz Automobile Company attracted the attention of the whole world. At the Frankfurt Motor Show, the company launched the C11generation test car, which uses a three-rotor Wankel engine and has an amazing 280 horsepower. A year later, the second generation car c 1 1 1 was introduced. Different from the first generation, it uses a four-rotor Wankel engine with an output of 350 horsepower and outstanding performance. 1972, the company developed a brand-new luxury car 280se. Subsequently, this car was named "S-class" (internal code: w 1 16), which is also the earliest S-series car we are familiar with. 1974, the world's first car with a five-cylinder diesel engine, 240d 3.0, was launched. 1978, the company introduced the car 450slc 5.0 equipped with 5l displacement light aluminum alloy engine at Frankfurt International Auto Show. 1979, the company entered the off-road vehicle market with the newly developed "G-class". 1986, Mercedes-Benz China Co., Ltd. was established. 1986, Mercedes-Benz (China) Co., Ltd. was established in Hongkong. With the vigorous development of Mercedes-Benz's business in China, in 2006, Mercedes-Benz's China headquarters moved to Beijing, and the company was renamed Mercedes-Benz (China) Automobile Sales Co., Ltd. (hereinafter referred to as Mercedes-Benz China), which has all the distribution rights to sell Mercedes-Benz automobile group products in Chinese mainland and Hong Kong and Macao Special Administrative Regions. From beginning to end, Mercedes-Benz China has been committed to meeting the growing customer demand in the China market. 1998, Daimler-Benz of Germany and Chrysler of the United States merged into a globally operated Daimler-Chrysler Group. 1999, the company broke through the annual sales of 1 10,000 vehicles for the first time. Today, the Trident Star logo of Mercedes-Benz has spread all over China. The data shows that the number of Mercedes-Benz in China market has exceeded 6,543,800+0.5 million, and it is still growing at a high speed. In the first quarter of this year, Mercedes-Benz's car sales in China (including Hong Kong and Macao) jumped to the top in Northeast Asia, with a total sales of 6,800 vehicles, setting a record high. In Beijing, Daimler Northeast Asia and Beijing Automobile Industry Holding Co., Ltd. set up a joint venture company Beijing Benz-Daimler? Chrysler automobile co., ltd. produces Mercedes-benz e-class and c-class cars; In Fuzhou, Daimler Northeast Asia, Fujian Automobile Industry Group and China Automobile Industry Co., Ltd. set up a joint venture company, Fujian Daimler Automobile Industry Co., Ltd. Daimler Northeast Asia Investment Co., Ltd. is located in Beijing, responsible for Mercedes-Benz cars, Mercedes-Benz light commercial vehicles, Daimler trucks and Daimler financial services in Chinese mainland, Hongkong, Taiwan Province and South Korea. Daimler imports Mercedes-Benz, Maibakh and smart cars in Northeast Asia, and manufactures Mercedes-Benz cars and light commercial vehicles in Chinese mainland. In Beijing, Daimler Northeast Asia and Beijing Automobile Industry Holding Co., Ltd. set up a joint venture company Beijing Benz-Daimler? Chrysler automobile co., ltd. produces Mercedes-benz e-class and c-class cars; In Fuzhou, Daimler Northeast Asia has established joint ventures with Fujian Automobile Industry Group and China Automobile Industry Co., Ltd., which will produce Mercedes-Benz Weiting/Viano and Lingte light commercial vehicles. Daimler Northeast Asia Company is also negotiating with Beiqi Foton Motor Co., Ltd. to provide medium and heavy truck products and technology in China. Mercedes-Benz Witting/Viano and Lingte light commercial vehicles will be produced. Daimler Northeast Asia Company is also negotiating with Beiqi Foton Motor Co., Ltd. to provide medium and heavy truck products and technology in China. Since the birth of the first car, the wheels rumbling towards the global market have never stopped. As the founder of Shouqi Car Company and the world's top luxury car brand, Mercedes-Benz with global positioning strategy is increasing its investment in China market, introducing more top products with Trident Star Emblem brand to China, and setting a new benchmark for the luxury car market in China while meeting the growing diversified needs of users. This is also Mercedes-Benz's long-term commitment to the China market. Only since last year, Mercedes-Benz's flagship product, S-class luxury sedan, has launched three new cars, namely, the extended version of S 600, the extended version of S 300 and the extended version of S 500, and has launched a fully upgraded S 350, which has made the S-class family more stable in the domestic top luxury car market segment. The R-class car officially launched last year has also won wide acclaim because it fills the gap in the domestic luxury sports station wagon market segment. Maibakh 62 S, an ultra-luxury car at last year's Beijing Auto Show, GL, a brand-new SUV family, and four latest AMG series models have also entered China a few days ago. The launch and upgrade of products covering more application fields and market segments not only shows that Mercedes-Benz has carefully grasped the changes of users' needs in China, but also shows that Mercedes-Benz has paid unprecedented attention to the China market. At present, Mercedes-Benz products sold in China include: sedan -S-class series, E-class and C-class; Sports cars-CLK four-seater sports car, SLK coupe, SL luxury sports car, CLS coupe; SUV series-ML multifunctional off-road vehicle, GL luxury off-road vehicle, G-class off-road vehicle, R-class large luxury sports station wagon, dozens of top models. Nowadays, these models can be seen flying by on the roads and mountains in China. It is not difficult to see that since 2002, China consumers have loved and highly recognized the Mercedes-Benz brand and these models. Mercedes-Benz's models launched in China are: new E-class (2002), new S-class improved version (2003), new CLK roadster (2003 Shanghai International Automobile Industry Exhibition), new C-class improved version (2004), new SLK (May 2004), Maibakh 57 and Maibakh 62(2004 China International Automobile Exhibition), S280L(2004). 7s (In April 7S(2005 and September 2003, Daimler-Chrysler signed a framework agreement with its long-term partner, Beijing Automotive Industry Holding Co., Ltd.. According to the framework agreement, the two sides will set up a joint venture company to produce Mercedes-Benz E-Class and C-Class cars in China. On February 6, 2004, the groundbreaking ceremony for the new Mercedes-Benz factory was held in Beijing. On August 8, 2005, Beijing Automotive Industry Holding Co., Ltd. and Daimler? Chrysler AG, Daimler? Beijing Benz-Daimler established by Chrysler (China) Investment Co., Ltd.? Chrysler Automobile Co., Ltd. (BBDC) was formally established in Beijing. The establishment of BBDC is another powerful proof that Mercedes-Benz attaches great importance to and is committed to the China market, further strengthening the strength of Mercedes-Benz in China, and officially kicking off the domestic production of Mercedes-Benz E-Class sedan. 65438+February 22, 2005, Beijing Benz-Daimler? Chrysler Automobile Co., Ltd. was first manufactured in China.
Mercedes-Benz E-Class sedan officially launched. From the beginning of listing, E-class cars have been sought after by more and more successful people. By the end of June 2006, 5438+February 3 1, the first-year sales of Mercedes-Benz E-Class cars in Chinese mainland exceeded 5500, an increase of 89% over last year. In June 2006165438+1October 65438+July, a new generation of Mercedes-Benz E-Class sedan also officially landed in China market. A new generation of E-class cars has nearly 2,000 new or improved parts, which has created the latest standards of domestic luxury cars in terms of safety, comfort and power, and has become the undisputed pinnacle of domestic luxury cars. Mercedes-Benz actively expands its dealer network to provide more customers with high-quality products and services, and at the same time, it is constantly increasing its investment in brand building. The most representative in this respect is the Mercedes-Benz Brand Center, which is about to open in Beijing. Mercedes-Benz Brand Center was first established in Europe. It is a space integrating sales, after-sales and leisure, providing consumers with a full range of Mercedes-Benz brand experience. In February 2006, Mercedes-Benz built the first Mercedes-Benz brand center in Asia, and it is expected that the Beijing Mercedes-Benz brand center will officially open in 2008. Mercedes-Benz brand center contains unique product line services, which can meet the dual needs of users, potential users and Mercedes-Benz enthusiasts for purchase and experience. There will be product exhibition area, brand activity exhibition area, coffee shop, children's entertainment area, service workshop, office area and Mercedes-Benz boutique monopoly area in the center, which can meet the diversified needs of visitors. Nowadays, enterprises are playing an increasingly important role in different regions, countries and even the world. Promoting the global exchange of public welfare undertakings and sports culture is not only the embodiment of corporate brand connotation, but also the social responsibility of corporate citizens. As the world's top luxury car brand, Mercedes-Benz is undoubtedly one of the best, which is also deeply reflected in the China market. Since entering the China market, Mercedes-Benz has continuously introduced new models to improve its service level. At the same time, it has actively participated in a number of social welfare undertakings in various ways (such as sponsoring education in China and supporting the disabled movement) and has always fulfilled its obligations as an excellent corporate citizen. As early as 1997, based on the idea that children are the future of the country, Mercedes-Benz cooperated with UNESCO to build a new classroom for Wolong Primary School in a remote mountain village in southwest Beijing. Has continued to this day. Mercedes-Benz has made a long-term donation to Wolong Primary School to ensure that more children can continue their studies. At the same time, as the initiator and sponsor, with the strong support of Mercedes-Benz and the joint efforts of celebrities from all walks of life, the internationally renowned Lawrence Sports Foundation settled in China on June 5438+ 10, 2002, and launched a charity action plan to support sports for the disabled in China. Mercedes-Benz is committed to helping China improve road traffic safety. The public education campaign of "Traffic Safety, Start with Me" carried out in cooperation with China Road Traffic Safety Association has become an important part of its unremitting efforts to improve global road traffic safety. During the China-Africa Cooperation Forum, one of the most important diplomatic activities in China last year, Mercedes-Benz China Company also contributed its share, providing 50 brand-new Mercedes-Benz S-Class cars as conference vehicles for African heads of state and other distinguished guests and government officials. As a successful global luxury car brand, Mercedes-Benz has its own unique and rich brand connotation. In addition to the culture of the car itself, the culture of music and sports is also an indispensable and important element that constitutes the core value of the Mercedes-Benz brand. In the China market, Mercedes-Benz actively promotes the development of Formula One racing F 1, ATP Tennis Masters Cup and other cultural and sports undertakings in China, so that more China users can understand the core value and rich connotation of Mercedes-Benz brand from different aspects. At the end of 2002, under the chief sponsorship of Mercedes-Benz, he came to China as the final of the tennis masters cup, the world's highest professional league, and became the highest-standard tennis tournament held in China. In 2005, ATP and Shanghai Sports Bureau renewed the Masters Cup until 2008, and the Masters Cup will be held in Shanghai for four consecutive years, which undoubtedly played a positive role in deepening the public's understanding of the China Tennis Masters Cup and promoting the development of tennis in China. At the same time, in August 2004, Mercedes-Benz and China Open also reached a long-term cooperation agreement and became its most important sponsor. Last year, in the Tennis Masters Cup, Mercedes-Benz provided 65,438+00 mercedes benz R 350 luxury sports wagons and 50 S 350 extended cars as official vehicles. What can better reflect the connotation of Mercedes-Benz brand movement and passion is that in September 2004, the F 1 Grand Prix, the top automobile sports event, landed in China for the first time, and McLaren-Mercedes-Benz (now renamed Vodafone-McLaren-Mercedes-Benz), one of the world's recognized "three major teams", also got in close contact with the public in China. In addition to sponsoring McLaren, Mercedes-Benz has been providing AMG safety cars and medical vehicles for F 1 events. The significance of F 1 entering China lies in that it not only promotes the communication between Mercedes-Benz and China Volkswagen, displays the sports elements in the brand, but also provides opportunities and ways for Mercedes-Benz to support the development of automobile sports in China. At the same time, in terms of cultural undertakings, under the sponsorship or promotion of Mercedes-Benz, after the German Philharmonic Orchestra performed in China at the end of last year and the world-class China cellist Mr. Ma Youyou toured in China, two recitals by the famous pianist Mr. Di Yun in Shanghai and Beijing were sponsored at the end of last year, which once again brought a music feast to China fans. The combination of cars and music not only makes people feel their dual charm as elements of modern high-quality life, but also reveals that they also pay attention to inheriting classics and passionate innovation. In addition, last year, Mercedes-Benz was also the chief sponsor, a world-renowned fashion brand George? Armani retrospective exhibition was successfully held in Shanghai Art Museum. In order to cooperate with this activity, Mercedes-Benz specially brought a Mercedes-Benz 300 SL roadster from the German classic car center, so that China users can see a fashionable and dynamic artistic image of Mercedes-Benz on the basis of dignity and luxury.