"Strategy" originally refers to military strategy and is only used in the military field. Its original meaning is the overall, long-term and basic planning of war. There are two kinds of war planning: partial, short-term and specific planning is tactics, and overall, long-term and basic planning is strategy. Military strategy, military tactics and military technology are all indispensable things for the army. They have their own characteristics and uses; They are both antagonistic and interdependent. )
Later, the meaning of the word "strategy" was extended. At present, there are at least three extended meanings:
The first extended meaning refers to the overall, long-term and basic planning of enterprise competition. Such as: enterprise competitive strategy.
The second extended meaning breaks through the field of enterprise competition, and generally refers to the holistic, long-term and basic planning of various behaviors, such as China's economic development strategy, some cities or regions' economic development strategy, some industries or industries' development strategy, some regions' investment attraction strategy, some enterprises' development strategy, marketing strategy, technology development strategy and strategic reorganization. This is the concrete application of the second extended meaning of "strategy".
The third extended meaning no longer refers to the overall, long-term and basic planning of an act, but to an important conclusion drawn from the planning. For example, China's strategies of "rejuvenating the country through science and education", "sustainable development", "going abroad", "urbanization", "western development" and "talent strategy", as well as this strategy and that strategy put forward by many enterprises, are all concrete applications of the third extension of the strategy.
Strategy is to make choices in competition, and its essence is to choose not to do anything.
Secondly, the framework is part of the design and implementation of an application system in a specific application field, which defines the overall structure of a class of systems (or subsystems).
It provides a rule, an intention, a principle to avoid the escalation of contradictions and resolve conflicts, and enjoy the benefits.
Third, the cooperation agreement is a written contract for cooperation between the two parties, which generally defines the responsibilities of both parties and is a legally binding document.
The main contents of the strategic cooperation framework agreement generally include:
First, the two sides agree to regard each other as strategic partners in their respective career development;
Second, the two sides agreed to carry out extensive and in-depth cooperation in related fields;
Third, invite each other to participate in technological research and development, construction and technological transformation in related cooperation fields;
Fourth, one party provides technical support and services to the other;
Fifth, high-level officials of the two sides should establish an irregular meeting and communication mechanism.
Question 2: What does the strategic cooperation agreement mean? Strategic cooperation usually refers to a general direction of cooperation and a far-sighted cooperation.
Question 3: What does it mean to sign a strategic cooperation framework agreement? Strategic cooperation is a purposeful, planned and global cooperative thought and behavior.
The significance of strategic cooperation mainly includes:
(1) Strategic cooperation can improve the visibility of enterprises, establish a strong external image for enterprises, attract consumers and customers more effectively, increase product sales and expand market share;
(2) strategic cooperation can achieve synergy, namely 1+ 1 > 2, realize information and resource sharing among organizations, make full use of existing production factors and resources, optimize resource allocation, save costs, expand business scale, and better obtain economies of scale. Within the "cooperation", the division of labor and cooperation is conducive to the complementary advantages of enterprises, which can form a more effective professional division of labor, give play to economies of scale and reduce the overall cost of products. Make "cooperative" enterprises realize their own "low cost" and "specialization" development strategies;
(3) Strategic cooperation can reduce unnecessary wasteful competition among cooperative enterprises, maintain a stable competitive pattern and situation, transform short-term antagonistic competition into long-term cooperative competition, and enable enterprises to gain long-term competitive advantage in the rapidly changing market environment;
(4) Strategic cooperation can reduce and alleviate the operational risks of cooperative enterprises. The modern market competition is becoming more and more complicated, and the market is changing rapidly, and the business risks faced by enterprises are increasing. Cooperative enterprises can improve the success rate and reduce the risk loss through information communication, complementary advantages and risk sharing;
(5) Strategic cooperation can accelerate the pace of technological innovation. With the development of knowledge economy, science and technology have become one of the key variables to determine competitiveness. Today, with the accelerated depreciation of technical assets and the sharp increase in the average investment level of technological innovation, technological innovation is facing higher technical and financial requirements, which has exceeded the ability of a single enterprise. Therefore, the pace of technological innovation can be accelerated by combining the advantages of technological capital of enterprises;
(6) Strategic cooperation can effectively break through market entry barriers. Enterprises can not only use the management experience and marketing channels of partners to quickly enter the local market, but also eliminate local and foreign laws and regulations through joint ventures and franchising.
(7) When implementing the competitive strategy of "cooperative game", cultivating competitors can not only improve their core competence, but also be an "occupation strategy" to curb competitors' expansion intentions. The leader of strategic cooperation can also use the brand advantage to form the dominant price.
Question 4: What is the difference between a strategic cooperation agreement and a general cooperation agreement? It should be said that the cooperation agreement is a big proposition. Cooperation agreements can be subdivided into many categories, such as strategy, financing and management. Strategic cooperation can be only a part of the agreement or the whole agreement. Strategic cooperation is characterized by a long-term, mutually beneficial and far-reaching cooperation agreement between B2B!
Question 5: What is the meaning of "general to general" strategic cooperation agreement? The so-called "general-to-general" agreement usually refers to the cooperation agreement signed by two business partners with independent legal personality on cooperation matters. For example, the head office of Company A and the head office of Company B signed an annual cooperation agreement on import and export business of 20 1 1, but the agreements signed between the branches of Company A and the head office of Company B or between the branches of Company A and Company B cannot be called "master agreements". The key requirement for signing the general agreement is that both parties must have the highest level, that is, they must have independent legal personality.
Question 6: What does the comprehensive strategic cooperation framework agreement mean? Strategic cooperation framework agreement.
Based on the principle of equality, mutual benefit and complementary advantages, Party A and Party B have established a long-term and comprehensive strategic partnership, realized the sharing and development of resources, and laid a solid foundation for future cooperation in other projects. Through friendly negotiation, they have reached the following understanding:
I. Rights and obligations
1. Party A
(1) Party B is invited to support and cooperate in the research and development of major projects undertaken by Party A, and Party A will take the lead in the research and development, and the results and benefits will be shared.
(2) Party A shall provide working and accommodation conditions for Party B's staff coming to the platform. And pay the corresponding labor costs (according to the terms agreed by both parties).
2. Party B
(1) Party B actively cooperates with Party A's project research and development needs.
(2) According to the requirements of Party A, when there is a cooperative project, Party B shall assign academic leaders, tutors and graduate students to participate in the project on the platform to ensure the smooth progress of the R&D project.
(3) According to Party A's demand, train relevant technical personnel for Party A (according to the terms agreed by both parties).
Second, others:
Matters not covered in this agreement shall be settled by both parties through friendly negotiation, or a supplementary agreement shall be signed when necessary, and the supplementary agreement shall have the same effect as this agreement.
1. The mode of cooperation between Party A and Party B is not exclusive, and both parties can cooperate with other corresponding partners at the same time.
2. This agreement shall come into effect as of the date of signature and seal by both parties, and the validity period is one year. After the expiration of this agreement, if both parties have no written objection, this agreement will be automatically extended for one year.
3. If the relevant provisions of this Agreement cannot be performed or can not be continued due to force majeure or other unforeseen events, both parties shall not be liable for breach of contract.
4. If either party wants to terminate the agreement in advance, it shall notify the other party one month in advance; If one party terminates the agreement without authorization, the other party will reserve the right to hold the breaching party liable for breach of contract.
5. This agreement is made in duplicate, each party holds one copy, which has the same legal effect.
6. This agreement is a cooperation framework agreement, and the specific matters in the cooperation project need to be further clarified in the formal contract.
That's true. The framework agreement and the formal cooperation contract constitute an inseparable whole and serve as legal documents for cooperation between Party A and Party B. ..
7. After the expiration of this agreement, both parties shall give priority to renewing the cooperation agreement.
8. This agreement shall come into effect after being signed by authorized representatives of both parties.
Question 7: The difference between cooperation agreement and strategic cooperation agreement. Cooperation agreement generally refers to the cooperation intention, rights, obligations and related responsibilities reached by both parties. Scheme generally refers to the plan to be implemented, including guidelines, principles, objectives and measures. There is an essential difference between the two.
Question 8: What is the significance of 8:JD.COM Group's strategic cooperation agreement on rural e-commerce? Decheng Holding Group and Metro Group became strategic partners to jointly develop Decheng? Xudong International Center, with a planned total land area of about 501.25m2, including shopping malls, office buildings and apartments, will be built into a business district with German style; Providing high-grade office buildings for branches and offices of international enterprises in Central China; Provide hardcover rooms and hotel-style services for white-collar workers in foreign companies and so on.
Question 9: What is a framework agreement and does it have legal effect? 1. A framework agreement is generally a business negotiation for a large project, and both parties make a big deal and sign it later. For example, cooperative investment in real estate development, the partners will generally sign a contract to stipulate the project investment and how the two sides will cooperate after the project is carried out. With the implementation of the project, they will sign agreements one after another to improve the specific details. This is the framework agreement signed at the beginning. 2. It has legal effect.