Zhang Xiaofeng: Magazines spread culture.
The "post-90 s new generation writers" turned to the marketing department, saying that the marketization of e-magazines is the trend!
-Visit Zhang Xiaofeng.
According to Binhai Net Power (Reporter Yang Jingwei) 3 1 afternoon, we interviewed "Zhang Xiaofeng, a new generation writer born after 1990s" through the Internet.
Zhang Xiaofeng, male, 199 1, was born in Zoucheng, Mencius' hometown, on June 30th. One of the founders of youth literature, Ye magazine, a representative magazine of post-90s youth literature, was the former editor-in-chief and now the director of market operation.
Zhang Xiaofeng: Draw the outline of youth with the help of the Internet.
Yemagazine started as an electronic magazine. "As a part of China's literature and art, e-magazine is for ideals, providing a platform for all post-90s young people to express themselves and making certain contributions to the prosperity of China's literature and art." When asked why Zhang Xiaofeng thought of running e-magazine, he replied. Now, electronic magazines have gradually become physical magazines. When talking about the original intention of marketization, Zhang Xiaofeng seems to have something to say. He proudly told us that Yemagazine, with the slogan of "outlining youth with the help of the Internet" and the concept of non-profit, has made weak achievements in the first two years. This is also the reason why we stand out from many electronic magazines and are found by China Times in Taiwan Province, which is called the representative of post-90s youth literature. Marketization of magazines is a market choice. Specifically, the previous Ye magazine was based on the principle of literature and art, and often did not pay attention to the feelings of the market or readers. Ye magazine is people-oriented, guided by Scientific Outlook on Development, and develops in a planned and step-by-step way. Marketization is only the first step of Ye magazine.
"I said that the marketization of Ye magazine is different from traditional media and traditional new media. It is the product of industry consolidation and the new media that Kai-fu Lee talked about in this year's' New Concept Media Entrepreneurship Competition'. The emergence of new media will inevitably impact traditional media and indirectly promote the industrial integration of the media market. The original intention is naturally to provide an opportunity for more readers and more people, and also to provide an opportunity and a platform for ourselves. " Zhang Xiaofeng seriously explained their original intention to us.
Sharp tools can do a good job.
The marketization of electronic magazines is a difficult road. Zhang Xiaofeng told us that they have been preparing for listing for half a year. Still always ready for the day of marketization. Personnel composition, manuscript source and so on. These are all resistances. Sharp tools make good work. Zhang Xiaofeng showed great confidence. He said that opportunities are for those who are prepared. The key is whether he can seize the opportunity. Zhang Xiaofeng added that for the marketization of this magazine, what is more important is the team behind it. Zhang Xiaofeng quoted Jordan in his reply: "Basketball is not a solo performance". Of course, making magazines is not a matter for one person. With such a strong team as the backing, Ye Magazine has the motivation to move forward. Most of the magazine's teams are post-90s. He said in an interview: "Now many people are very picky about the post-90s generation, but I want to say that the post-90s generation is really great!" When talking about this powerful team, Zhang Xiaofeng described it to us like this: "We are all stones scattered in the vast wilderness, and no one cares about us, but when we are built into a city wall, people will look up and admire: What a high and solid city wall. This is our team! "
Reality is the original intention of dreams!
Zhang Xiaofeng is the representative of the post-90s generation, but he told us modestly, "I am not a successful post-90s generation. I can only say that I am on the road of struggle and independence, but I want to share a word with you: it is the cruelty of reality that sets off the beauty of dreams, and it is precisely because of the beauty of dreams that we have to struggle and be independent. Because reality is the original intention of dreams. At the end of the interview, Zhang Xiaofeng briefly summarized the industry. " Our industry sells words, articles and stories, and dedicates our youth and ideals with laughter and tears. Never sing crooked words, affect students and do anything unnatural. After writing, I bowed to thank my parents and readers. I screwed up and couldn't sleep. Live in vain for three to five years and earn seven or eight hanging pension money. After all, it fell into the mud and dispersed with the wind. Readers will always have new favorites and will never miss the old ones again. Seeing it brings you a moment of joy, can it be worthy of some human warmth? "