(A) the meaning of the consultation proposal
Public relations consultation and suggestion refers to organizing public relations personnel to provide opinions and suggestions on public relations to decision makers and management departments, so as to make decision-making more scientific and systematic and take care of public interests.
Public relations advice is closely related to information collection. Access to information is a prerequisite for consultation and advice. Without enough information, all advice and suggestions can only be empty talk. Only by providing advice and suggestions to the organization can the collected information give full play to its functions and realize its value.
(two) the main contents of the public relations consulting proposal.
(1) Provide suggestions for the internal principles, policies and actions of the organization, give full play to the five guiding roles of public relations for the organization (see Section II for details), participate in decision-making and set goals that are in line with the development of the organization.
(2) To provide suggestions for the organization's public relations strategy, sales strategy, advertising strategy, CIS strategy and organizational culture strategy, so that the work originally undertaken by several departments can be developed into a system, and a scientific implementation plan can be designated for decision makers' reference.
(3) Predict and consult the development and changes of the organization's living environment, so that the decision-makers of the organization have a set or even several sets of plans to adapt to these changes.
(3) the form of the consultation proposal
1. Establishment of consulting service department
The consulting service department is the think tank of the organization, and its main task is to provide various consulting suggestions to the organization and play the role of staff in leading scientific decision-making. For example, Guangdong Foreign Economic Relations and Trade Company consulted Guangzhou People's Paper Mill to introduce a set of paper-making equipment. Through careful comparison and analysis of international market prices, the project saved the country $654.38 million in foreign exchange.
2. Help organizations choose the timing of decision-making plans and activities.
The consulting function of public relations is to use public relations means to evaluate, select and implement relevant decision-making schemes for decision-makers, especially to pay attention to the unity and coordination of decision-making schemes in economic and social benefits, so as to urge decision-makers to pay attention to the social impact and social effect of decision-making behavior. At the same time, mobilize public relations means, extensively consult the opinions of various public objects, and promote the democratization and scientificity of the decision-making process.
In order to improve the visibility of the organization, it is necessary to participate in and hold various public relations activities, such as holding press conferences, commodity fairs, expositions, planning news articles, etc. Public relations personnel can choose the appropriate time, place and way for the organization to participate in these activities according to their own practical experience. Through activities, organizations can make good friends and improve their reputation.
be involved in decision-making
Public relations personnel should not only give general advice to organizations, but also participate in decision-making as much as possible, provide necessary information and suggestions for leaders' decision-making, and directly affect the decision-making process. This is the highest form of public relations advice. Public relations personnel should work hard. Before making a decision, they should consult the public at home and abroad extensively, obtain comprehensive information for decision-makers' reference, make the decision-making scheme have strong social adaptability and flexibility, strive to attract the attention of leaders by reflecting the work achievements and thoughts of public relations personnel more completely in the decision-making scheme, and provide more opportunities for public relations personnel to participate in decision-making activities.