Geke's corporate culture

Vision of Meijia: simplify people's lives and improve their quality of life.

American culture: Innovation is the soul of American companies.

Code of Conduct: Progress means never stopping! There is no reason to satisfy customers.

Action principle: one-to-one service, point-to-point delivery, cooperation, success and satisfaction.

Mission of Meijia: Focus on the challenges and pressures that customers pay attention to, provide competitive solutions and products, and constantly create greater value for customers.

Meijia Strategy: Serving customers is the only reason for Meijia's existence, and customer demand is the driving force for Meijia's development.

Good quality, good service, low operating costs, giving priority to meeting customer needs and enhancing customer competitiveness and profitability.

Through continuous management reform, we can realize efficient process operation, ensure point-to-point high-quality delivery, and bring benefits expressed by available data to customers.

Business philosophy: create value for customers, create a platform for employees, create profits for shareholders and contribute quality products to society.

R&D system: Independent laboratories located in Haikou and Beijing keep abreast of the latest industry trends, actively expand international cooperation, and work closely with more than 40 scientific research institutions such as DuPont, BASF, Kao, beijing university of chemical technology and Guangzhou Institute of Environment of Chinese Academy of Sciences, constantly innovating and leading the development of the industry.