At present, the categories of small shops in JD.COM are mainly divided into the following categories: clothing, shoes and bags, beauty care, maternal and child products, food and health care, home improvement, digital home appliances, outdoor sports, automobile products, books and audio-visual, toy musical instruments, jewelry and clocks, pet products and life services.
How to promote the store?
1.JD.COM Express Promotion
JD.COM Express is JD. COM's own promotional tools. By conducting targeted bidding for search keywords or commodities, the commodities, activities or shops promoted by the shops will be displayed in the abundant advertising spaces in JD.COM Station. From the beginning, we must ensure continuous delivery and ensure the accumulation of express data by the system. In addition, if your budget is not high, it is not recommended to invest in all directions, and you can only do traffic in a few areas to ensure the reasonable expenditure of the budget. The following figure shows the delivery scheme of the express train:
2. Friends circle marketing
Wechat circle of friends is the most direct promotion channel. Without spending a penny, you can update the latest activities or new products of the store in the circle of friends from time to time, and you can also share the links of the store in the circle of friends, so that friends and customers in WeChat can see it.
3. Beijing Picking Passengers for Drainage
Jingcai is the cooperation between JD.COM and the third-party media, which allows the media to promote the product information of the merchants on their own resource platforms, and then bring sales to the merchants. After the corresponding order is completed, the corresponding service fee shall be paid according to the commission ratio set by the merchant himself. The following picture shows the specific steps to settle in Beijing:
Four. Shop activities
We can also often engage in some preferential activities in the store, such as sending small gifts or coupons when the price is over 500, which can attract some buyers and increase the sales of products. Everyone thinks that there are many activities in your home, and the products will be recommended to people around you to buy, which invisibly expands the customer base.