Question 2: How to fill in the application of WeChat official account truthfully? For example, in the official WeChat account, if you are a company, you will write a company, and if it is a personal subscription number, you will write something to share.
Question 3: The difference between the application purpose and function introduction of official WeChat account 1. Introduction of service number and subscription number (difference)
The WeChat public platform has always been divided into two types: subscribing to the official WeChat account and serving the official WeChat account.
Public platform service number is an account type of public platform, which aims to provide services for users.
Features: You can send a message to fans in groups every month. The messages sent in groups are displayed in the chat list, and fans can be notified immediately after sending the message.
Applicable users: mainly to provide services for fans. General banks and corporate users are more suitable (China Merchants Bank, China Southern Airlines).
Public platform subscription number is an account type of public platform, which provides users with information and information.
Applicable users: mainly provide information and materials. General media users are more suitable (such as cycling and CCTV news).
Features: you can send a message to fans every day, and the message can be received in the subscription number folder, and the message will not be prompted to push.
Second, the function of service number
Public platform service number is an account type of public platform, which aims to provide services for users. Such as China Merchants Bank and China Southern Airlines.
1 month (30 days) can only send 1 group messages.
2. Messages sent to subscribers (fans) will be displayed in each other's chat lists.
3. The service number will be in the address book of the subscribing user (fan).
4. You can apply for a custom menu for the service number.
Third, the function of the subscription number
Public platform subscription number is an account type of public platform, which provides users with information and information. Such as: cycling * * *, CCTV news.
You can send 1 and 1 mass messages every day (within 24 hours).
2. Messages sent to subscribers (fans) will be displayed in their "subscription number" folder.
3. In the address book of subscribers (fans), the subscription number will be put into the subscription number folder.
4. After the subscription number is authenticated, you can apply for a custom menu (except personal type).
Question 4: How to apply for an official WeChat account? Just fill in the application purpose truthfully. For example, if you are a company in the official account of WeChat, write the company. If it is a personal subscription number, write a share or something.
Question 5: How to fill in the application purpose of WeChat official account application? Hello, I'm geek Zhiqiang. Let me briefly talk about my personal understanding: it depends on your positioning of the official account of WeChat. If you position yourself as technology, fill in technology. If your article is based on food, choose food-related. If it is related to sports, choose sports.
Question 6: What's the use of applying for WeChat with official WeChat account? Individuals who apply for WeChat on the official WeChat account can express their views in a certain field and get people's attention from the media.
The official WeChat account is mainly aimed at celebrities, * * *, media, enterprises and other institutions to carry out cooperation and promotion business. Here, we can promote the brand to hundreds of millions of WeChat users through WeChat channels, reduce publicity costs, improve brand awareness and create a more influential brand image.
The WeChat public platform was quietly released by WeChat on August 18. This platform is open to the outside world, which means that this product has clearly defined its development direction and started to set sail. Ordinary users can get a glimpse of the whole picture and will form a new communication scene in a new form.
From today, everyone can create their own official WeChat account with a QQ number, and realize all-round communication and interaction with specific groups of words, pictures and voices on the WeChat platform.
How to apply for and use the WeChat public platform account?
With QQ number, you can log on to the website to register and confirm to be a public account user. The Chinese name of the application can be repeated, so don't worry about someone grabbing your official WeChat account.
After confirming the public account, enter the WeChat public media background.
Backstage is simple. It mainly includes real-time communication, message sending and data management. Users can manage their fans in groups and communicate in real time in this interface.
Publishing and subscribing methods
Its most important way of publishing and subscribing is to let WeChat users scan and subscribe by publishing the QR code of the official WeChat account. Any WeChat WeChat official account user will find a QR code in the following format, and the brand ID will be placed in the middle of the QR code.
Scan the QR code in WeChat to add attention.
Scan the QR code to follow your friends.
You can also subscribe to WeChat WeChat official account in other ways. For example, by subscribing to micro-signals, click "Add Friends"-"Search by Number" directly on WeChat, and enter micro-signals (such as 12345678) to find and follow us. However, for the official WeChat account that is currently open for application, the format of most micro-signals is similar to gh_03absdegggac38, which is not conducive to memory and search (in addition, you can send your favorite WeChat WeChat official account ID to your friends by sending a business card).
Message push and reading
Wechat WeChat official account can achieve accurate message push through user grouping and geographical control in the background. Ordinary public accounts can send text, pictures and voices in groups.
The authenticated account has higher authority and can push more beautiful graphic information.
Unfortunately, at present, the public platform can't do more detailed classified subscriptions. I believe that in time, if the public platform can subscribe to information more accurately, the experience will be better.
As far as the interruption of push is concerned, the increase of user subscription may also increase this trouble, but as far as I know, the next version of push will completely cancel the sound reminder, thus distinguishing private information from content messages. The most important thing is probably the choice of content and brand-people will like a small amount of exquisite information and can leave at any time.
Two humanized function settings
Group assistant
Since the public account can't log in on the handheld device, the official WeChat account can be bound to a private WeChat account, and messages can be sent to all fans in the official WeChat account through the assistant of the official WeChat account on the private account (micro-signal mphelper, which needs to be added as a friend). Every time you send a message, you will be asked, "Are you sure you want to send it?" The message submission process is slightly slower than the general micro-signal sending process.
Auto reply
Because it is a one-to-many peer-to-peer mode, the WeChat public platform has an automatic reply option in the background, and users can automatically handle some commonly used queries and questions by adding keywords (multiple keywords can be added). Many people have played SimSimi, right? The background intelligence of WeChat platform is not so high, so you can't learn by yourself, but it's still good after matching keywords.
You can try to interact with our official account. We have my manual reply. But automatic reply is not a particularly good choice for non-star small media or brands. We all like the fun and warmth of real communication.
When logging in to WeChat platform, we can see that there are three main categories of public authentication accounts on the platform: reading, media and stars. Interestingly, this order also embodies the same connotation as platform naming. Wechat public platform >>
Question 7: The subscription number of WeChat official account has a functional introduction on how to fill it in. The function introduction of WeChat official account should be concise. One sentence can summarize the function or characteristics of your number, which is equivalent to a personalized signature, making your number more attractive and attracting more people's attention.
Question 8: How to write the function introduction of WeChat official account is generally about the main functions and functions of your WeChat official account. Don't exaggerate. This can be revised later.
Question 9: How to write the function introduction of WeChat WeChat official account? What services does your platform mainly provide? Just introduce it clearly. Have a nice day. Please accept it if you are satisfied.
Question 10: What is the function of WeChat official account?
The public platform is equivalent to QQ space, but it just sends a "graphic log", "mood", "voice" and "video" to your friends who care about you every day.
Corporate accounts and personal accounts are different, so you must apply specifically.
Personal accounts can be bound to public accounts, and public platform assistants can be added to WeChat to send messages to assistants, which is equivalent to public platform sending, which is simple and convenient.
Public platforms have many advantages. You can set an automatic reply, and simple questions can be answered directly.
The future public platform is quite powerful. Take it now: you can check the weather, express delivery, illegal information and shopping.
After the public platform sends voice questions, will the other party automatically reply to your questions? For example, "I want to buy a black T-shirt" and "What day is it today?"
The future of WeChat is powerful and intelligent.