Cultivate middle and senior managers with basic theoretical knowledge of management and economics, basic knowledge of modern enterprise management, theoretical methods and skills, theoretical frontiers and practical development trends of business administration at home and abroad, familiarity with relevant national laws and regulations, proficiency in a foreign language, strong computer operation ability and good interpersonal skills. The academic system lasts for four years and a bachelor's degree in management is awarded.
Main courses: management, enterprise operation management, financial management, marketing, human resource management, organizational behavior, enterprise strategic management, money and banking, project management, microeconomics, macroeconomics, accounting, statistics, economic law, management information system, etc.
Employment orientation: Graduates can engage in business management, economic management, teaching, scientific research and consulting services in industrial and commercial enterprises or multinational companies, financial institutions, government economic management departments and teaching, scientific research and consulting units.
Tourism management major
Cultivate senior management talents who master the basic theories, methods and skills of modern tourism management, are familiar with the relevant national laws and regulations on foreign affairs, foreign trade and tourism, master a foreign language, master the knowledge of contemporary international tourism management, and have strong tourism economic analysis and management capabilities. The academic system lasts for four years and a bachelor's degree in management is awarded.
Main courses: management, microeconomics, macroeconomics, marketing, financial management, introduction to tourism, tourism psychology, tourism resources and development, tourism economics, hotel management, scenic spot management, travel agency management, etc.
Employment orientation: Graduates can engage in tourism management, business administration, business, teaching, scientific research and consulting services in tourism management departments, foreign trade departments, hotels, travel agencies, tourist attractions, tourism colleges and other units at all levels.
Financial management major
Cultivate professionals with knowledge and ability in management, economic and financial management, finance, certified public accountants and law. Master the basic theories, methods and skills of modern financial management, be familiar with the present situation, characteristics and development trend of financial management at home and abroad, be familiar with the principles, policies and regulations of national finance, accounting and financial management, and master the operation process of enterprise accounting, with strong practical operation ability of enterprise financial management, investment and financing and capital market. The academic system lasts for four years and a bachelor's degree in management is awarded.
Main courses: accounting, political economy, management, microeconomics, macroeconomics, statistics, financial management, marketing, financial accounting, intermediate financial management, money and banking, investment, management information system, etc.
Employment orientation: Graduates can go to financial institutions, accounting firms, financial management and accounting departments of enterprises and institutions, finance and taxation and other government functional departments to engage in business management, commerce, banking, securities, insurance, trust, investment, consulting and other services.
Electronic commerce major
Cultivate compound high-quality professionals who have a solid theoretical foundation of economic management, master modern information science and technology methods and modern business theories, can skillfully apply information technology to carry out modern business activities, and can cross computer disciplines and economic management disciplines. The academic system lasts for four years and a bachelor's degree in management is awarded.
Main courses: management, accounting, microeconomics, macroeconomics, marketing, financial management, introduction to e-commerce, JAVA programming technology, network database technology, e-commerce payment and settlement, e-commerce regulations, e-commerce website design, e-commerce and modern logistics.
Employment orientation: Graduates can engage in modern e-commerce, e-government management and information management, business website construction and management, network marketing, foreign-related business and logistics management in government administrative departments, enterprises and institutions, trading companies, IT enterprises and financial industries.
Logistics management major
Cultivate compound professionals who have a solid management foundation, modern logistics management knowledge, quality and ability, can use modern information technology to engage in the planning, design and innovation of logistics management systems, and have strong practical ability and innovative spirit. The academic system lasts for four years and a bachelor's degree in management is awarded.
Main courses: management, statistics, management operations research, accounting, financial management, introduction to logistics management, marketing, logistics management information system, supply chain management, logistics cost management, logistics related laws and regulations, procurement management, transportation and distribution management, warehousing and inventory management, logistics engineering, introduction to e-commerce, etc.
Employment orientation: Graduates can engage in distribution, inventory management, supply chain management, logistics system optimization, etc. in logistics enterprises such as civil aviation, railways, water transport, transportation and postal services, chain retail enterprises and manufacturing enterprises, and can also engage in logistics research and management in government departments and educational research institutes.
Cultural industry management major
Cultivate compound talents who master the basic theories, knowledge and skills of cultural industry, China culture, planning and marketing, and can engage in theoretical research, policy consultation, development, utilization and management of cultural industry in the fields of culture and art, cultural publishing, radio, film and television, and cultural tourism. The academic system lasts for four years and a bachelor's degree in management is awarded.
Main courses: management, principles of economics, ethnology, introduction to cultural industries, cultural resources, communication, cultural economics, marketing, financial management, social psychology, policies and regulations of cultural industries, cases of Chinese and foreign cultural industries, etc.
Employment orientation: Graduates can engage in planning, consulting, development, brokerage, marketing, management, research and teaching in cultural undertakings, cultural entertainment, literary performances, press and publication, film and television, advertising, information dissemination, sports, tourism, ethnic and folk handicrafts, party and government organs, social science research institutions, universities, enterprises and other units or departments.