After inquiring the insiders, I learned that some universities in France set up similar majors one after another more than ten years ago, such as "Luxury Craft and Industrial Management" set up by University of Marne-Lavalle in 1992. But recently, the "luxury wind" has really blown up. The newly opened schools are all advanced business and economics colleges in Paris. Different from the past, most of the courses offered by the school have nothing to do with process design or industrial process, but focus on business, market, enterprise management and more professional economic topics. If the previous courses seemed to emphasize technology, now they emphasize management. In addition, this kind of major has now formed a one-stop pattern, from elective basic courses to master's and MBA, students at all levels can choose to study.
Teachers are all industry experts.
The reporter saw in front of the Academic Affairs Office of another business school that there are two more elective courses in the junior course of Marketing Department, one is called "Fashion Textile Industry" and the other is called "Luxury Marketing". After investigation, it is found that many business schools also offer such courses to college students above grade three. For example, the Advanced Institute of Trade and Marketing (ISTEC) offers "Fashion Marketing" and "Luxury Goods and Services Marketing". Interested students can choose the former in the third year and have the opportunity to learn the latter in the fourth year. Other courses include basic courses, such as "Luxury Industry Market and Management" by ISC and "Luxury Advertising and Marketing" by ESG. Through elective courses, students can have a basic understanding of this industry and market.
At the advanced level, the things to be learned are more comprehensive, and the classification is more detailed and specialized. The reporter got ESLSCA's latest elective intention-MBA in luxury goods and fashion. There are more than a dozen branches of disciplines. In addition to the creativity and design of luxury goods, the column of project engineering is occupied by products, markets, finance, enterprise management, team leadership and so on, involving almost all fields of luxury goods industry.
It is worth mentioning that the teachers of the school said that since this major is jointly run by the school and the industry, most of the teachers who teach are not professors of the school, but professionals such as business managers who have been engaged in the luxury goods industry for many years. Students who choose this major spend a considerable part of their time in luxury enterprises every year, and the time in enterprises accounts for more than half of their study time. The same is true of master's and MBA courses in other schools.
The rise of the East has made the luxury specialty more popular.
"The tuition fee is 24,000 euros, and 30 students are admitted from nearly 1,000 application forms every year ..." This is the information that the reporter saw in the introduction of "Luxury Brand Management MBA" in Essex Business School. It is said that this is the earliest and only school in France with MBA as its "luxury brand", while other newly established schools charge around 7,000 euros, with only a few dozen students enrolled each year. Such a major that burns money requires high enrollment requirements, but some people are still rushing to sign up. What is its attraction?
Recently, the Institute of Advanced Luxury Market (ISML) changed its previous master's degree to MBA at the celebration of 15. Michelle Goodan, president of the school, said that in fact, students majoring in luxury goods are not only better engaged in this industry, because the meaning of "luxury goods" is too broad, it not only refers to specific products such as fashion and perfume ... So far, 85% of the graduates of the college have found good jobs, and they are basically working in enterprises or departments with large sales volume, not just luxury goods enterprises.
In addition, in recent years, the recruitment momentum of luxury international large enterprise groups has become more and more fierce. The fourth luxury summit will be held in France in the near future, and industry executives have reached a consensus on the future of the luxury industry. The most important point is that "the rise of the East will fundamentally change the regional market of luxury goods".
A China girl majoring in this major told reporters that the number of tourists from China to Europe has soared, and they all aim at luxury goods when shopping. She believes that this industry will develop in China in the future. The industry has a good prospect, a wide range of employment, and professionalism is in harmony with the world economic boom, which may be the fundamental reason for the fragrance of luxury specialty.