From brand building to new car design drawings, there is no shortage of news pages of new forces to build cars. Even if there are no real cars on the market, they can make headlines for days on end. Different from the traditional car-making enterprises, they have created a brand-new car-making model, sales model and even service model, which undoubtedly made many people feel refreshed, especially after many new car-making forces completed the delivery of real cars, the hat of "PPT car-making" was taken off at once. Many people who want to try it early are eager to try it, but because of the long time waiting for the delivery of real cars, many people still have doubts in their hearts, fearing that the delivery will be unreliable and waste their own indicators. We learned this information by visiting the offline experience store where Beijing New Power builds cars.
● Weilai Automobile: Weilai ES8 (view transaction price | model details)
As a representative of the new forces in car making, Weilai took the lead in delivering its first model, Weilai ES8, in June this year. After receiving state subsidies and local subsidies, the price of this model is 38.05-48.05 million yuan and the cruising range is 355 kilometers. The car can also choose the battery rental scheme, the car price is reduced by 6.5438+10,000 yuan, and the monthly battery rental fee is additionally charged by 654.38+ 0.280 yuan, and battery replacement and battery upgrade services are provided.
According to the sales consultant of Weilai, some customers who started to book the first edition gave up their qualifications, and there are still a few places, but the scheduled deadline for these places is 65438+ 10/0/,and all the vehicles paid by the reserved users will be completed in 165438+ 10. The estimated pick-up time is about one month.
How about ordering and picking up the car for the basic version of WEIS8? The basic version of ES8 will be paid before June 3 1, and production can be arranged within 7 days after the order is locked. It is expected that1October 28th 165438+ will start the scheduled delivery. For users who pay large bills after1October 28th 10, the estimated delivery time is about two months.
Here, I want to explain the meaning of the big order. What I'm talking about here is a deposit. To order the Weilai ES8 model, pay a deposit of 5,000 yuan, which can be returned at any time, and then pay a deposit of 40,000 yuan. Finally, the sum of intention deposit and deposit can be deducted from the fare, and the amount of intention deposit and deposit, as well as the original version and benchmark version of the policy, are the same.
Summary: According to the interview, we found that there are still several places in the original version of Weilai ES8, but the appointment dates are 10 and 3 1. Friends who like Weilai ES8 models also have basic models to choose from. If the 40,000 yuan is paid before 101October 3 1, it will be paid after1October 28 165438 and 31October 65438. This is slightly longer than the waiting time of ordinary fuel vehicles, but Weilai promised to return a certain number of Weilai points to users one day later, which is a comfort. I have to say that this marketing strategy is really good.
● Weimar Automobile: Weimar EX5
EX5, the first model of Weimar Automobile, was launched in April 20021year and delivered on September 28th. This is one of the few new cars delivered on time. According to the different cruising range, the subsidy price range of Weimar EX5 is1123-16480 yuan. In addition, you can also choose some configurations according to your own preferences, such as rim size, seat material and technology configuration.
Wei EX5 can also pay a down payment of 3,000 yuan, and then users can pay a down payment of 20,000 yuan as needed. Users who complete the deposit payment before the end of February can enjoy the lifetime warranty of the whole vehicle and the three major power systems; Free use of the car system for life; Install charging piles free of charge and have the right to retain this qualification for life. In other words, if you haven't found a suitable place to install the charging pile when you buy a car, Weimar can keep this qualification until you find a suitable place.
For maintenance, the sales consultant said, "At present, Beijing Weimar Automobile has cooperated with the World Bank, and all Weimar users can carry out maintenance in the maintenance center under the World Bank."
Summary: Weimar EX5 is very popular. Many people came here during the visit. According to the sales consultant of the experience store, users who paid a deposit of 20,000 yuan before the end of February can pick up their cars in turn in February next year, which means that they have to wait for more than three months at the earliest, and the waiting time is slightly longer. According to the plan, Weimar will deliver 65,438+million vehicles in 20021year, and plans to deliver 65,438+million vehicles next year. Therefore, it seems that the capacity climbing plan of Weimar Wenzhou factory will be stepped up.
● Future car: future K50
In the future, the automobile is also very representative among many new forces, because its first model is positioned as a pure electric sports car, equipped with front and rear dual-motor four-wheel drive system, with power output of 320kW and 350n·m and cruising range of 380km. After the subsidy, the national unified price is 686,800 yuan.
Since the K50 will be an electric sports car in the future, it will provide free track training for car owners in the future. In the face of maintenance problems, the staff of the experience store said that on-site maintenance+offline service center is still provided. Beijing's after-sales service center is in Shunyi, and other offline stores are still under construction.
Summary: K50 future deposit 1 1,000 yuan, the car can be delivered before the end of February and picked up within 2 months. Like Weimar, it will be a qualified automobile company in the future. The first phase of the future automobile Suzhou production base is planned to be 50,000 vehicles, which seems to be enough for a niche sports car. However, if we want to continue to follow the mass line in the future, we must further expand the production capacity of the production base.
Du Yun/Internet cafes/other new forces making cars
● Duyun New Energy/Electric Coffee;
Compared with several emerging car-making forces, Duyun and E-Cafe may not be so powerful and their popularity is not high. In fact, there are not a few such car companies. Duyun New Energy was established on 202 1. The first model π 1 was launched on 202 1, and π3 was launched on 202 1. Now, the upgraded Du Yun π3 Pro has also been put on sale. Under the comprehensive working conditions of cloud π3 Pro, the battery life of NEDC reaches 360 kilometers, and the subsidy price range is1098-1298,000 yuan.
Regarding the deposit, the staff also said that the deposit is not accepted at present, because the factory is producing according to the order and needs to book the car from the Fujian headquarters in full. The maintenance of Duyun vehicles follows the tradition of traditional fuel vehicles and needs to be carried out in 4S stores.
In July of 20021year, the electric coffee truck launched a brand-new brand "ENOVATE" and its first model, and implemented the "double brand" development strategy. According to previous reports, in terms of sales, E-Cafe cooperates with large distributors such as Yongda and Giant to set up exhibition halls in cities to sell models such as E-Cafe EV 10, while high-end brand ENOVATE will sell some urban setting experiences.
Summary: By visiting the offline store of Duyun New Energy Line, Duyun's main model, the blue version of Duyun π3 Pro, has a car, and the white version has to wait a month to pick up the car. Neither of them has a deposit, so they need to pay the full fare. However, the door lock of the offline store of the electric coffee shop that intends to adopt the dual-brand strategy has been closed. It seems that the construction of sales network needs further efforts. No matter how ambitious your brand strategy is and how many models you want to send in the future, the experience of offline stores that are in direct contact with consumers is also a very important part.
● Other new car-making forces: Xinte/Singularity/Tucki.
With the balance of 202 1 decreasing, there is not much time left for enterprises that originally said to deliver goods before the end of the year. Xinte Automobile, Xpeng Automobile and Singularity Automobile all indicated that they will complete the delivery before the end of the year.
At present, Xinte has only one model, positioning mini-car DEV 1. According to official sources, as of the end of August, the order for Xinte DEV 1 has reached 416,000 vehicles, with priority given to 202 1 4,000 vehicles for which the deposit has been paid.
Although Xpeng Motors G3 was delivered to some users in small batches before, it is said that it is mainly internal employees, and the formal large-scale delivery will be completed before Guangzhou Auto Show 202 1. Xpeng Motors has always claimed that the quantity of delivery is not the key, but the quality of delivery is. In terms of production capacity, the OEM agreement signed between Xpeng Automobile and Haima is 50,000 vehicles per year. At present, the first phase of the self-built Zhaoqing factory has been completed and can be put into production, with an annual production capacity of 654.38 million vehicles.
Odd trains are typical of getting up early and getting up late. In April, 20021,Singularity Automobile released the Singularity iS6 model, but the specific delivery time has not yet been reached. Some people say that the second half of 20021will come with the end of the year, but it is still far away.
● Do you have to wait more than two months for each car to pick it up?
Take visiting the offline experience stores of these new forces that have been delivered to build cars as an example. Basically, it takes at least two months to book and pick up the car. Since the official delivery of these new cars, these enterprises do have the habit of "dragging their feet", which inevitably makes many people worry about whether they can pick up the cars on time.
Worried: Can the production capacity of the foundry be guaranteed?
Because many new car manufacturers do not have production qualifications, many companies choose "OEM". For example, Weilai Automobile looks for Jianghuai, Xpeng Automobile looks for Haima, and the production line and personnel investment of OEM are much less than those of self-built factories. This is also the reason why most emerging car-making enterprises choose to produce in the foundry while building their own factories.
Although Weilai began to deliver in June, the delivery volume is indeed improving. As of September 30th, Weilai has delivered 3,368 ES8 models. However, according to the official plan, Weilai delivered a total of 1 10,000 vehicles in 20021year, leaving Weilai with little time.
In fact, it is not only Weilai, but also the delivery pressure of the new force of building cars at the end of the year. In addition, in order to ensure the exposure, every new car-making force has accelerated the process of launching new products, and the emergence of new products will undoubtedly bring a lot of pressure to the production capacity. Take Weilai Automobile as an example. In June and July of 20021,five Weilai ES6s will be delivered, and the factory will reserve production capacity for new products, which will undoubtedly add another "stone" to the production capacity of new car-making forces.
Worried: Can the battery capacity keep up?
As we all know, batteries are very important for electric vehicles. At this stage, most of the new car-making forces adopt the mode of buying batteries, so it is very important whether the capacity of batteries can keep up. The capacity mentioned here is not the capacity of the whole industry. By the end of 20021,the total capacity of domestic power batteries has reached 135GWh, which can definitely cover the production of electric vehicles. The production capacity mentioned here is the production capacity of high-quality batteries, such as BYD and Contemporary Ampres Technology Co., Ltd. ... New car manufacturers are more willing to cooperate with these battery manufacturers because of their reputation, but from the perspective of battery manufacturers, there are also many companies that cooperate with them. Take Contemporary Apricot Technology Co., Ltd. as an example, many car companies will choose them as battery suppliers, including Volkswagen and BMW. Can it meet the needs of the new forces that build cars, and will it be in short supply? This is a problem. Wang Chuanfu, president of BYD, also said that the shortage of electric vehicles in the first half of 2002/KLOC-0 was mainly due to the shortage of batteries, and BYD was constantly expanding its battery capacity to cope with the production of new energy vehicles.
Full text summary:
Judging from this visit, it will take a long time for new car manufacturers to book and pick up the car. In the face of the ever-changing electric vehicle market, it is difficult to guarantee that there will be a choice with longer cruising range and higher cost performance in a few months, so that consumers will inevitably hesitate before taking out real money. In fact, it takes a long time to establish a new army. In the final analysis, it is still a question of production capacity. How to quickly increase production capacity is the key. From PPT to the completion of the first delivery, the new force of building a car is only the beginning, and the real contest may just begin. @20 19