This method is the most commonly used method in beauty salons, that is, sending beauticians to distribute some leaflets, coupons, free cards and other materials around beauty salons to attract new customers into the store, so as to achieve the purpose of clinching a deal.
It should be said that this method has low cost, wide coverage and fast information transmission. In the past few years, it has also been relied on by beauty salons and has achieved a lot. However, this method has become increasingly ineffective. On the one hand, due to its inherent defects, such as limited data area, single start and low grade, it is impossible to spread relevant information to the audience as richly and vividly as possible. On the other hand, because beauty salons lack integrity, customers are dissatisfied with the lack of utility, such as promising to make faces for customers for free but selling them hard, and charging manual fees if they don't spend. Therefore, in order to make this law achieve good results, it should be effectively promoted from the following aspects:
1. Pay attention to the design and printing of leaflets, coupons and other materials, strive to be novel and unique, and ensure good quality.
2. Do a good job in the training of distribution personnel, including the standardization of distribution skills, image and language.
3. Pay attention to the choice of allocation time and place, and be targeted, especially the choice of allocation objects.
4. Effective arrangements and strict inspection and supervision should be made for the work of distribution personnel to prevent information waste, leaving early or leaving the post.
Marketing alliance
That is, joint enterprises in other industries to carry out win-win promotion activities. It can be said that beauty salons are generally small in scale and weak in strength, and a single promotion often fails to achieve an effective purpose and is easy to get lost in the noise of the market. And joint promotion with other enterprises to attract customers can achieve the purpose of less investment and greater impact, and bring significant customer growth to beauty salons.
Beauty salons should grasp the following points when adopting the method of joint promotion:
1. Choose a good partner. Although they are different industries, they can't be unrelated. We should also consider the reputation and strength of the partners so as not to confuse the positioning of the target customer base.
2. It should be valued by partners. That is to say, in the joint promotion, both partners should stand in the same trench and carry out each activity seriously and responsibly, so as not to "shave their heads and carry their loads", fail to achieve the purpose of promotion and waste resources.
3. Before the joint promotion, there should be a detailed planning scheme, and both parties should communicate effectively to achieve barrier-free dissemination of information and truly implement the scheme in their work.
4. Beauty salons should also have certain independence and vigilance to prevent their partners from "traps" and avoid "losing their wives and losing their soldiers".
It should be said that beauty salons can often bring unexpected customers to beauty salons as long as they operate this method reasonably, profitably and with restraint.
Group sales
For beauty salons, if they can win the group sales, it is a labor-saving and profitable job, which is very popular with some bosses with brains and connections. The so-called "group marketing" refers to a management method of looking for some administrative organs, enterprises and institutions to carry out public relations in order to obtain a larger sales amount. It should be said that group purchase sales often become a new "economic growth point" for some beauty salons.
Group sales are characterized by large sales volume, strong timeliness, low advertising investment and high profit rate. For example, for the Spring Festival, March 8th and other festivals or major events, some government agencies and units often need to issue benefits, and giving "beautiful women" is both affordable and fashionable, which is very popular among some female employees. In view of this demand, beauty salons can meet it without spending advertising investment, which is really desirable.
Several aspects should be paid attention to in group purchase and sales of beauty salons:
1. For units that need public relations, be sure to know who is the real decision maker.
2. It is best to provide a set of products or a course of treatment.
3. Generally, it is better to provide maintenance products.
4. Grasp the settlement time. Group sales often have great risks, that is, if the account is not settled in time, it may lead to the situation that the original decision-maker leaves office and the successor can't manage it, resulting in the loss of the beauty salon.
On site consultation
As one of the ways for beauty salons to expand customers, the author appreciates "on-site consultation" most. Because this is a way to take the initiative to seek communication with target customers. On the one hand, it can help beauty salons understand more customers' ideas and needs, enhance their professional image and realize the growth of customers; On the other hand, it can cultivate employees' positive working mentality, enhance their communication ability and increase their social experience, thus creating a more professional and active employee.
Beauty salons should make reasonable arrangements when sending employees to consult at home, and require beauticians to be flexible and humble when communicating with customers:
1. To choose a good time for on-site consultation, one hour before and after dinner is generally appropriate.
2. Pay attention to knocking at the door when visiting and take the initiative to identify yourself. You'd better carry your work permit with you.
Don't wander around and keep an easy-going attitude when consulting at the customer's home.
4. Choose a good tour route, implement their respective areas of responsibility, and avoid invalid repeated visits.
5. Appropriate follow-up should be conducted after consultation, but endless harassment should be avoided.
Internet marketing
Network marketing, in this ever-changing era, has been paid more and more attention by more operators. So, how can beauty salons do a good job in this area?
In fact, as far as network enterprises are concerned, they also attach great importance to beauty. For example, famous websites such as. Sohu and Netease all have special columns. There are more and more professional beauty websites, such as Asia Beauty Business Network, Want Want Beauty, China Beauty Industry Network, and many local websites, which provide a good platform for beauty salons to expand customers.
Beauty salons should make good use of these platforms. First of all, they should choose online media in a targeted way, so that more target consumers can be exposed to this information. Second, pay attention to the wording and authenticity of information release, and don't exaggerate or publish false information; The third is to find attractive selling points to attract the attention of target customers; Fourth, there should be a good information feedback channel so that customers can communicate with beauty salons in time.
The beauty industry is a fashion industry, and the beauty salon is a "dream workshop" of fashion and beauty. More and more consumers know about products and beauty salons through the Internet, especially the so-called "white-collar workers", and the Internet is their passion.
Television newspaper advertisement
This is also a method often used by beauty salons, which not only brings considerable tourists to beauty salons, but also effectively expands their popularity. But this method needs a lot of money, which ordinary small and medium-sized beauty salons can't afford.
Beauty salons should have detailed plans to attract tourists through this method, and they should also cooperate with the daily business activities of beauty salons and implement them according to the changes of seasons.
1. To choose the channel (station) and time, put the media into fashion programs (columns) as much as possible.
2. Don't advertise aimlessly or on a whim, and effectively carry out advertising activities according to the preferences and consumption psychology of target customers and the objective operation of beauty salons.
3. Summarize the effect of advertising in time, and avoid measuring it by temporary gains and losses.
In short, there are many ways for beauty salons to expand customers, such as using street shows. The key is that beauty salons should adopt corresponding methods according to their own actual situation, so as to achieve the purpose of expanding customers.