What abilities should you have as a marketing director?

The marketing director is mainly to formulate short-term and long-term strategic planning and implementation strategies for service enterprises, organize the successful listing and sales of new and old products, and build an efficient and stable sales team for enterprises. Generally speaking, you should have the following abilities:

1, strong interpersonal communication skills: the marketing director should not only deal with company leaders and departments at all levels, but also deal with customers of various personalities. Without good communication skills, it is impossible;

2. Strong marketing ability: in the case of poor product sales, it can develop market sales for products;

3. Strong management ability and organization and coordination ability: The marketing director is the leader of a team. To give full play to the advantages and specialties of each employee and coordinate the relationship between them, it is necessary to have strong management and leadership skills;

4. Strong market judgment and forecasting ability: know the current market like the palm of your hand, and predict the future market trend in order to adjust the direction strategy in time;

5. Strong negotiation ability: In the market economy, the pursuit of maximum benefits is the goal of every company. How to balance the interests of both sides is a technical problem, and it is impossible without strong negotiation ability;

6. Training ability for up-and-coming talents: In addition to giving full play to their own advantages, the marketing director should also lead the newcomers to grow rapidly, help the team grow and develop, care for and support the younger generation, and be good at training and guiding to speed up personal business ability;

In addition to the above, in general, the marketing director also needs some other conditions to hold the post, such as:

1, education and certificate requirements: college degree or above in marketing, economy, management and other related majors, with relevant qualification certificates;

2. Experience requirements: at least 3 to 5 years experience in related industries, with product marketing experience;

3. Professional knowledge: strategic management, management, human resources, financial management, law, statistics, quality management, cost management, brand management, marketing management and other knowledge.