First, introduce the current situation of tourism
Introduction to Tourism is a professional basic course in the undergraduate stage of tourism management major, which is a professional basic course, compulsory course and degree course, and plays an important role in connecting the preceding with the following among other professional courses.
Second, the content of an introduction to tourism
The introduction to tourism mainly teaches tourism activities and related knowledge such as subject (tourists), object (tourism resources) and media (tourism), and comprehensively and systematically expounds the relationship between tourism activities and social development, as well as various relationships and phenomena caused by tourism activities.
Introduction to Tourism consists of eight chapters: the historical development of tourism activities, understanding of tourism activities, tourists, tourism resources, tourism, major business departments in tourism, tourism organizations, tourism markets and tourism influences.
The general education edition is Introduction to Tourism, edited by Li Tianyuan (Nankai University Press .2014 7th edition). Reference books include Introduction to Tourism (Nankai University Press, 1, 2006), General Theory of Tourism (Li Wei Science Press, 1, 2006) and Basic Tourism, Xie (China Tourism Press, 1, 2004).
Third, the role of an introduction to tourism
The function of "Introduction to Tourism" is to make students understand the basic elements and operation process of tourism on the basis of mastering the basic categories, basic principles and viewpoints of tourism, and lay a good theoretical foundation for learning professional courses.
At the same time, it enables students to get initial creative thinking and ability training, which plays a fundamental guiding role in the curriculum system of innovative talent training.
Professional courses and employment of tourism management specialty
1, specialized course
Professional basic courses: management foundation, introduction to tourism, tourism policies and regulations, tourism professional etiquette, tourism history and culture, tourism geography of China, general situation of tourist sources, and tourism consumption behavior.
Professional core courses: travel agency operation and management, scenic spot service and management, hotel operation and management, tourism e-commerce, tourism planning theory and practice, tourism new media marketing, tourism service quality management, customer relationship management.
Step 2 hire
The employment market in the tourism industry is very rich, and tourism companies, hotels, restaurants and tourist attractions all need professionals. Tourism graduates can also find jobs in government agencies, non-profit organizations, educational institutions and other fields. ?
For example, you can become a tourism planner, tourism consultant, tour guide, tourism activity planner, hotel manager, tourism sales representative and so on. Due to the particularity of the tourism industry, tourism graduates can also choose to start their own businesses and set up tourism companies or tourism consulting companies to realize their career dreams.