1. Different business scope: Yu Xiang mainly provides services such as house leasing, house buying and selling, house trusteeship, and "I love my family" provides services such as real estate broker, real estate investment consultant, real estate marketing planning and real estate information consultation.
2. Different customers: Yu Xiang mainly provides housing rental and transaction services for individual and family customers, while "I love my family" provides real estate investment consulting and marketing planning services for corporate and institutional customers.