China agriculture is undergoing four major changes: land change, variety change, channel change and organization change; Through four major changes, four new agricultural comprehensive service systems will be born: new intelligent agricultural planting system, new Internet agricultural circulation system, new agricultural technical service system and new agricultural science and technology innovation system.
First, the national "Internet+Agriculture" New Deal was intensively introduced.
2065438+2006127 October 65438+2006 "Several Opinions on Implementing the New Development Concept, Accelerating Agricultural Modernization and Realizing the Goal of a Well-off Society in an All-round Way", that is, 2065438+2006 Central Document No.1 was issued. This is 13. The No.1 Document of the Central Committee focuses on "agriculture, countryside and farmers". "internet plus" modern agriculture has become the highlight of Document No.1 this year. In 20 16, the state issued a number of policies on internet+agriculture to encourage the rapid development of internet+agriculture: 65438+ 10/0/day, and the general office of the Ministry of Agriculture issued the "Pilot Program of Agricultural E-commerce" in March 17. On April 2 1 day, the General Office of the State Council issued the Opinions on Further Implementing the internet plus Circulation Action Plan. On April 22, the Ministry of Agriculture, the National Development and Reform Commission, the Central Network Information Office and other eight departments jointly issued the Implementation Plan for the Three-year Action of Modern Agriculture in internet plus. On July 4, the Ministry of Commerce issued the Notice on Carrying out the Comprehensive Demonstration of Rural E-commerce in 20 16. On August 2nd1day, the Ministry of Agriculture, the Ministry of Commerce and other departments 19 jointly issued the Opinions on Accelerating the Development of Rural E-commerce. 1 In September, the Ministry of Agriculture officially released the 13th Five-Year Plan for the Development of Agricultural and Rural Informatization, and on October 23rd, the State Council released the 13th Five-Year Plan for Poverty Alleviation Reform. These policies have greatly promoted modern agriculture in internet plus, and applied modern information technologies such as Internet of Things, cloud computing, big data and mobile Internet, which accelerated the development of modern agriculture and the integration of the Internet with the fields of agriculture, rural areas and farmers, and promoted the transformation and upgrading of the entire agricultural industrial chain. These are all major benefits of Internet+agricultural development.
Second, "decentralization" paved the way for rural land reform.
20 16 the central government put forward the separation of the three powers of rural land. In other words, the ownership of rural land clearly belongs to the state, the contracting right belongs to farmers, and the right to use belongs to growers. The advantage of this is that in the future, farmers will still hold the right to contract and only lease the right to use the land.
"Separation of powers" is the product of practical exploration and the result of continuous reform and innovation of the household contract management system to meet the requirements of economic and social development. It was conceived under the national conditions of China, focusing on solving practical problems. It has a profound practical foundation, rich innovative connotation and great policy significance.
"Separation of the three powers" provides a legal basis for land circulation, thus making it possible to level the land on a large scale and carry out large-scale mechanized operations, and promoting the industrialization of agriculture.
Third, the new "Seed Law" escorts the variety change.
After five years' investigation, revision and deliberation, the Seed Law of People's Republic of China (PRC) came into effect on 20 16 1, which marked that the seed industry in China entered a new stage of development.
In line with the new seed law, the Ministry of Agriculture issued the Measures for the Administration of Crop Seed Labels and Instructions for Use on July 8, 20 1 year, which came into effect. Seeds sold in China must have a QR code on the package, and the QR code should include the name of the producer and operator, the name of the variety, the unit identification code and the traceability website information, otherwise sales are not allowed.
In order to meet the urgent needs of the majority of seed enterprises, Shanyou.com has launched a two-dimensional code platform for crop seed labels, which fully meets the requirements of the Measures for the Administration of Crop Seed Labels and Instructions for Use issued by the Ministry of Agriculture, allowing the majority of seed enterprises to use it free of charge, realizing the production and management of seed labels and establishing the "electronic identity" of seeds. Seed buyers can quickly find relevant production information by scanning the QR code on the seed packaging bag, and accurately understand the information from the whole process of production, processing, logistics, warehousing and sales to achieve "full traceability".
Fourth, e-commerce giants lead the transformation of agricultural channels.
Zheng Da Group, Alibaba and Ant Financial joined forces to help rural e-commerce.
20 16 16 On February 28th, Zheng Da Group held a signing ceremony for strategic cooperation with Alibaba Group and Ant Financial Group in Wuhan. Based on good trust and focusing on the long-term development strategies of all parties, the three parties have joined hands to reach strategic cooperative relations in the fields of agriculture and animal husbandry, food, e-commerce, financial services, agricultural services, logistics, commercial retail and precision poverty alleviation. Tripartite cooperation will give full play to the demonstration and driving effect of the whole industrial chain from farmland to dining table, promote the upgrading and efficient development of agriculture and animal husbandry industry in China through the Internet, comply with the call of the state, and benefit the country, the people and enterprises.
JD。 COM's "3F" Strategic Layout of Rural Market
The "3F strategy" of rural e-commerce in JD.COM includes industrial products going to the countryside strategy, rural financial strategy and fresh e-commerce strategy. Under the wave of "internet plus" and urbanization, JD.COM will gradually build a new sales network from urban to rural areas, provide inclusive finance services for rural areas, and establish a direct supply channel for agricultural products from rural to urban areas. By shortening the distance between urban and rural areas, we can eliminate price discrimination between urban and rural areas and promote fairness and transparency in consumption. In the future, while benefiting urban and rural producers and consumers, we can gradually solve the "three rural difficulties" that farmers have difficulty in buying good things, lending and making money.
Suning pushes the strategy of "Three Books, Three Clouds and Five Suits" for rural e-commerce.
Around the development of the rural market, Suning has formulated a rural e-commerce strategy that integrates "three major goals", "three major cloud services" and "five major models". The "three goals" are "operation industrialization, product branding and talent specialization"; "Three cloud services" are widely infiltrated into rural markets through logistics cloud, financial cloud and data cloud; The "five models" are "local wealth creation, local sales, local services, local employment and local tax payment."
Five, the government and society * * * to promote the reform of agricultural organizations.
The National Development and Reform Commission and the Ministry of Agriculture jointly issued guidance on agricultural PPP.
2065438+0616 In mid-February, the National Development and Reform Commission and the Ministry of Agriculture issued the Guiding Opinions on Promoting the Cooperation between Government and Social Capital in Agriculture, proposing to vigorously promote the cooperation between government and social capital in agriculture (PPP for short), which is the first PPP guiding document in agriculture. The Opinions clearly put forward the key areas and paths of agricultural PPP. In key areas, focus on supporting social capital to carry out agricultural infrastructure construction and public services such as high-standard farmland, seed engineering, modern fishing port, agricultural product quality and safety inspection and traceability system, animal and plant protection; Guide social capital to participate in projects such as agricultural waste resource utilization, agricultural non-point source pollution control, large-scale biogas, agricultural resources and environmental protection and sustainable development; Encourage social capital to participate in the development of modern agricultural demonstration zones, agricultural internet of things and informatization, agricultural products wholesale markets, tourism and leisure agriculture.
Six, the top design, folk wisdom * * * to promote agricultural prosperity
The National internet plus Conference on Modern Agriculture was held in Suzhou, Jiangsu.
On September 6, 20 16, the Ministry of Agriculture held a national conference on Internet plus modern agriculture and a conference on new farmers' entrepreneurial innovation in Suzhou, Jiangsu Province, summed up and exchanged good practices and experiences in promoting Internet plus modern agriculture, and studied and deployed the key work of Internet plus modern agriculture during the 13 th Five-Year Plan period, creating a good atmosphere for setting off an upsurge of Internet plus modern agriculture construction in the whole society.
At the same time, the "internet plus" forum and sub-forum on modern agriculture and new farmers' entrepreneurship and innovation were held, the achievements of "internet plus" modern agriculture and new farmers' entrepreneurship and innovation were displayed, and the "internet plus" modern agriculture 100 practice case and new farmers' entrepreneurship and innovation 100 achievements were released and popularized. Wang You and other 100 agricultural internet companies and platforms were selected as the "internet plus" Top 100 Modern Agricultural Practice Cases.
The 14th China International Agricultural Products Fair was successfully held, and the performance of agricultural e-commerce was eye-catching.
20 16 10 4, at the 14th China International Agricultural Products Fair, the "Special Session for Provincial Ministers to Promote Brand Agricultural Products" co-sponsored by the Ministry of Agriculture and the Yunnan Provincial People's Government was held in Kunming. Twenty provincial agricultural ministers from the Ministry of Agriculture and provinces (autonomous regions and municipalities) made a concentrated appearance to tell the story of Chinese agricultural brands and jointly speak for China brand agricultural products. This is the first time since the founding of the People's Republic of China.
JD.COM, Taobao, Suning.cn, Yonghui Supermarket, Beijing Xinfadi, Li Ben Life, Netbase Group, Wang You, Hezhongwei and other 30 super buyers from large wholesale markets, retailers and online shopping platforms gathered at the scene. Representatives of major companies and platforms turned into super buyers, quickly placed orders for favorite products and included them in the wholesale sales procurement plan.
Seven, the new intelligent agricultural planting system has broad prospects.
20 16 document No.1 of the Central Committee proposed to vigorously promote the modern agriculture of "internet plus" and apply modern information technologies such as Internet of Things, cloud computing, big data and mobile Internet to promote the transformation and upgrading of the whole agricultural industry chain. Promote the development of rural e-commerce, accelerate the realization of full broadband coverage in administrative villages, innovate the compensation mechanism for universal telecommunications services, and promote the speed-up and fee reduction of rural Internet.
Implement the "Thirteenth Five-Year Plan" 14 major project of agricultural modernization, focusing on smart agriculture.
20 16- 10, the State Council issued the National Agricultural Modernization Plan (20 16-2020), which laid out the tasks of national agricultural modernization in the 13th Five-Year Plan period from five major fields, and specifically implemented smart agriculture, rural integration of primary, secondary and tertiary industries and other major projects. The plan emphasizes accelerating the implementation of "internet plus" modern agricultural action, and strives to achieve 17% of agricultural information technology applications such as the Internet of Things, 52% in rural areas, and 80% of village-level information service stations.
The "Planning" puts forward a number of major projects such as the guidance of smart agriculture. Transform the Internet of Things for field planting, animal husbandry and fishery production, and build agricultural Internet of Things demonstration provinces 10, demonstration areas 100 and demonstration bases 1000. Build a village-level information society that benefits farmers and basically cover all administrative villages by 2020. Build a global agricultural data survey and analysis system and upgrade the national agricultural data center. Construction of agricultural remote sensing application and research center based on the integration of satellite remote sensing, aerial unmanned aerial vehicle and field observation.
The Ministry of Agriculture speeds up the construction of traceability system for agricultural product quality and safety.
2065438+On June 23rd, 2006, the Ministry of Agriculture put forward the idea of using modern information technology to speed up the construction of traceability system for quality and safety of agricultural products in China, and put forward the requirements of establishing traceability management operation system, building information traceability platform, strengthening the traceability management responsibility of agricultural departments, enhancing intelligent supervision ability and strengthening policy support. The opinion pointed out that the goal is to establish a unified national traceability management information platform, system norms and technical standards, select several types of agricultural products such as apples, tea, pork, fresh milk and turbot to carry out traceability pilot projects, gradually expand the traceability scope, and strive to achieve traceability for national key leading enterprises in agricultural industrialization, qualified "vegetable basket" products and "three products and one standard" scale producers at the end of the 13 th Five-Year Plan, and gradually expand brand influence.