2065438+On July 12, 2009, People's Daily held the product launch conference of "People's Copyright" and "People's Cloud Chain" in Beijing, and jointly launched the "People's Copyright" platform with Weizhong Bank.
It is understood that People's Daily Online and Weizhong Bank will carry out long-term cooperation in copyright protection of online original content, and realize online and automation of the whole process of digital copyright confirmation, monitoring, infringement evidence collection and litigation.
The "People's Copyright" platform launched this time, led by People's Daily, will unite 100 party and government media to resist unauthorized reprinting of news works and protect the copyright of news media. At the same time, improve the bargaining power of news media to reprint their works, strive to achieve normal monitoring, rights protection and market-oriented transactions, and promote the healthy development of the news copyright market.
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Li Nanqing, Party Secretary and President of Weizhong Bank, pointed out that Weizhong Bank has always attached great importance to exchanges and cooperation with mainstream media, hoping to build an "alliance chain" through cooperation, solve the copyright protection of online content, continue to give play to its rich experience in the underlying technology and industrial application of blockchain, innovate copyright protection means, and better safeguard the online copyright order and healthy ecological development.
Ma, vice president and chief information officer of Weizhong Bank, said: "This cooperation with People's Daily hopes to jointly promote the formation of an efficient and low-cost copyright protection mechanism and build a' blockchain+copyright' distributed business ecosystem that encourages originality and protects originality."
It is reported that the People's Copyright Trading Center, which was launched in the second phase, introduced the copyright trading link online, and media organizations can set the authorized trading amount of original articles online; By introducing the white list setting function, the media can set the white list units in the organization online, which improves the efficiency of copyright authorization and quickly realizes copyright authorization in various ways.
People's Network-People's Network and Weizhong Bank push the "People's Copyright" platform.