What are the channels for real estate sales?
The channel resource replacement method of real estate sales can replace customer information with training companies, banks, communications and other companies with a large number of customer resources; Search customer information through the internet and expand your own customer database; Expand customers according to local enterprise information and yellow pages and other channels; Develop media and self-media publicity channels to expand customers; The development of real estate experience activities will be delayed.
1. Second-hand housing transaction is a popular and mainstream way among intermediaries. After registering the sales information, the intermediary will try its best to match the buyers for the houses sold. Intermediaries are also divided into factual intermediaries and network intermediaries. In fact, the intermediary is an intermediary company in the market, and the intermediary fee for second-hand housing transactions is relatively high. Internet intermediary companies conduct information dissemination transactions on the Internet. The network intermediary has a wide range of promotion, the transaction object is faster and the cost is much lower than that of the factual intermediary.
2. Advertising selling houses is more practical in the process of new house transactions. Newspapers are used to promote new houses, and everyone has bought newspapers about real estate. Their city has sales records and promotion pages about personal real estate, which are not only large in page range, but also beautiful in picture. There is also the way of handing out leaflets manually, which is usually carried out on weekends. At this time, the flow of people is large and confidence is improved faster. There is also patrolling the city with motorcycles, placing stereos and big screens on the cars to attract attention. There are billboards on the roadside? The number of the sales office and so on can be used as a way of promotion, which has the shadow of real estate.
What are the ways to sell real estate?
1, passive "sitting and selling": this kind of real estate sales form is the main sales form in the real estate seller's market period. Sales staff communicate with buyers one-way according to their own real estate products. Property buyers verbally say what kind of house they need and look for similar products. When they say no, they think it is impossible for home buyers to buy. They never understand the buyers' motives and never take the initiative to deal with the buyers' rejection.
2. Promote sales through product "functions": Improve sales performance by tapping various "functions" of real estate. "Real estate is not equal to reinforced concrete" is the idea of this generation of real estate sales.
3. The sales process is customer-oriented, developing customer needs and serving customers. So is the third generation of real estate sales. When real estate entered the buyer's market, the sales of real estate began to focus on home buyers, and the sales process began to strengthen the communication between buyers and sellers, fully tap the needs of customers, product design became more and more humanized, and market segmentation continued to upgrade. Salespeople are no longer "location theory" in the promotion process, because the emergence of large and super-large markets has continuously weakened this "location theory".
4. Promote sales through "win-win" thinking: help customers solve problems while selling their own houses. This kind of sales form is mainly manifested in the prevalence of concept sales such as lifestyle, concept real estate and cultural real estate. Real estate sales technology pays more attention to two-way communication with customers to fully tap the demand. "Find the demand and meet the demand; "Finding problems and solving problems" is a high generalization of this form of real estate sales, and flexible application can produce dramatic results. "
What are the channels and ways of real estate sales? After the above introduction, you should already know something. Now, in addition to distributing leaflets online, more publicity and sales are directly carried out online, and there are many ways to sell them. Everyone can achieve good sales results as long as they find their own sales methods.