Real estate intermediary service industry is an important part of the real estate industry chain, and it is an indispensable medium and bridge for the production, circulation and consumption of real estate commercial housing. It involves the prophase, metaphase and anaphase of the real estate development value chain, and extensively carries out real estate consulting, land evaluation, marketing planning, agency sales, brokerage, real estate mortgage and other businesses. China's real estate intermediary service industry has developed with the market-oriented reform of the real estate industry, with the degree of specialization gradually improved, the industry value constantly reflected, and the market prospect is very broad.
As an important part of the real estate market, the development of real estate intermediary service industry has played an important role in promoting the development of the real estate market.
1. The real estate intermediary service industry is the lubricant of the real estate market.
Real estate intermediary service enterprises rely on their own information advantages and professional knowledge advantages to provide accurate transaction information and professional advice and promote the two-way flow of market information. It can provide consumers with comprehensive real estate information and shorten transaction time and cost; It can provide accurate market information and professional suggestions for developers, thus avoiding market risks and promoting development and sales quickly. In addition, real estate intermediary service enterprises also provide some peripheral services, such as real estate mortgage, IT trading platform and information consulting system. , greatly improving the operational efficiency of the real estate industry and reducing the operational risk of the market.
2. The real estate intermediary service industry has great social benefits.
The real estate intermediary service industry has the characteristics of strong ability to absorb employment and low resource consumption, and belongs to the emerging sunrise service industry. It is a labor-intensive industry, with employees as the main body to create value, and it is less restricted by other production factors in personnel expansion, and has inherent advantages and great potential in absorbing employment. In addition, the industry creates value with knowledge and services, and the consumption of resources and energy is extremely low, which is in line with the development trend of the new economy.
future
As a new industry, China real estate intermediary service industry has great potential for future development, and its main driving factors come from two aspects: first, the sustainable development of the real estate industry on which it depends; The second is the further growth and maturity of the industry itself.
1. The continuous improvement of the real estate industry will create huge market space.
Since 1998 implemented the housing commercialization reform, the real estate industry in China has ushered in golden decade. From 1997 to 2008, the sales area of commercial housing in China increased nearly six times, with an average annual growth of 2 1%, and the price of commercial housing also rose rapidly. At the same time, real estate development and construction are booming all over the country. In 2008, the investment in real estate development in China reached 3.06 trillion, accounting for 18% of the total fixed assets investment, accounting for one tenth of the GDP in 2008. The pillar position of the real estate industry in the national economy is increasingly strengthened. Although the real estate industry suffered a huge adjustment in 2008, and the market showed a trend of falling both in volume and price, the real estate market recovered rapidly in the first half of 2009, and various industry indicators recovered strongly, which still did not change the long-term positive trend, and the basic factors that promoted China's real estate industry to continue to improve remained unchanged.
A basic factor is the rapid growth of the national economy.
Since the reform and opening up, the average annual growth rate of GDP in China has reached 9.8%, which is much higher than the global growth rate and other emerging market countries. From 1990 to 20 10, the compound growth rate of per capita disposable income of urban residents in China reached 8.2%, which brought huge effective demand to the real estate market every year. In addition, economic prosperity has also brought about a boom in the supply and demand of commercial real estate. Affected by the financial crisis in 2008, China's GDP once declined rapidly, but now it has stabilized and rebounded. At the same time, the World Bank predicts that China will become the first economy to recover in the world.
According to relevant research, when the per capita GDP is between 3000 and 4000 dollars, the real estate industry will grow rapidly. At present, China's per capita GDP has exceeded 3,000 US dollars, and the real estate industry will usher in rapid development.
The second basic factor is the acceleration of urbanization.
Urbanization is the second engine of the real estate industry. According to Naseem's "urbanization curve", when the urbanization rate is 30%-70%, the urban population increases rapidly and the urbanization process accelerates. By 2008, the urbanization rate of China is only 45%, which is in the middle stage of urbanization. The urbanization rate of developed countries is generally around 80%, and the world average level has reached 50%. China still has a lot of room for growth. In addition, compared with other countries at the same level of development, China's urbanization process is relatively backward. With the support of national policies and the elimination of institutional obstacles, the urbanization process in China may become smoother in the future.
According to the urbanization speed of nearly 10 years, the urban population in China will increase by1-20 million every year in the future, and there is no doubt that the agency sales business of real estate intermediary services has a huge market. At the same time, the huge scale of real estate development has also brought opportunities for continuous expansion of the planning business of real estate consultants. In addition, the resulting increase in housing stock and people's demand for housing transactions will make the second-hand brokerage business develop rapidly.
2. The self-development of real estate intermediary service industry will further expand the existing market space.
The maturity of real estate intermediary service industry will bring more market space for itself, and its maturity is manifested in the deepening of industry specialization, mature development model, gradual emergence of industry value and increasing industry status.
In the early stage of development, real estate developers often adopt a full-function, full-industry-chain-infiltrated business model and take over the whole process of real estate development and sales by themselves. However, with the intensification of market competition and the professional promotion of real estate intermediary service enterprises, the real estate intermediary service industry has participated in more and more real estate development value chain links, from sales links to research, design, planning and other links, forming the so-called full-process agency concept, and expanding to low-end property management, stock house transactions and other links. At the same time, the development model of real estate intermediary service enterprises is gradually improving and maturing. China's services cover many fields of residential consumption industrial chain, while World Union Real Estate has formed a unique business model of "consultation+execution".
With the continuous improvement of market specialization, mainstream developers have outsourced non-core business, and almost all the properties of Vanke, Poly, Evergrande and other developers are sold by real estate intermediary service enterprises. The proportion of commercial housing agency sales in China has risen rapidly. In addition to the agency sales business, the adjustment of the real estate market has made the consulting and planning business of the industry develop rapidly, and the planning income growth rate of the top 100 enterprises has reached a rapid growth year-on-year.
Although China's real estate intermediary service industry has made great progress in recent years, there is still a huge gap compared with mature foreign markets. For example, in the United States, about 85% of real estate transactions are completed through intermediaries, and even in the Pearl River Delta and Yangtze River Delta regions where China's real estate development industry has developed earlier, the degree of marketization is higher and the economy is developed, the market share of new commercial housing represented by intermediaries has just reached 50%; In other areas where the real estate development industry is relatively immature, the market share of new commercial housing represented by intermediary is about 10%-30%, which shows that the real estate intermediary service industry has a broad business space in the future.
(The above answers were published on 20 15- 12-22. Please refer to the actual purchase policy. )
Sohu Focus Network provides you with comprehensive information such as real estate information, real estate details, purchase process, owners' forum and home decoration.