1, contact sales (platform party or platform agent) to promote the case data of the industry first. Major roi data, such as education industry, how much does it cost to comment on a clue industry? How much is the telephone consultation?
2, consider selling points from the perspective of their own products, do landing pages, and do copywriting. (This is generally from the perspective of the crowd. For example, for a self-taught undergraduate education, its users can be divided into college students and working people, and different landing pages are made for different people's demands, and AB schemes are made for control variables. )
3, bidding and ctr control, different industries, different platforms, usually have a reference interval value, which the general seller does not understand, only the optimizer can understand, so be sure to check with the optimizer.
4. Generally, when you start to launch, you will choose general investment and further narrow the crowd according to the results of the launch. For example, the data of an interest group is better or the data of a certain period of time is better (the result of self-taught undergraduate course is that it is better to arrive at 10 after work)
Optimize materials according to feeding feedback results.