The first part of the pharmacy marketing planning plan
First, media publicity before the event, attracting a large number of target consumers through promotional activities, forming a wave of participation and purchase, spreading the concept of products and services, and forming word-of-mouth communication. Cooperate with news hype and advertisements before and after the event to release product information, so as to achieve the goal of quickly occupying the market.
Second, determine the activity content according to the theme.
The premise of the success of the activity is that the content should be attractive. Including discounts, free gifts, expert free clinics, drug purchase lottery, etc. Are all necessary means to attract target groups.
Third, the preparatory work before the event
1, information release
(1), activity information can be published in Loudi radio and television news, because the audience of TV news is every household, and its circulation is 40,000 copies, which is better than other newspaper media.
(2) Loudi People's Broadcasting Station, from September 26th to June 6th 10, began to publish advertisements for promotional activities. The time is from 8 am to 9 pm, and it scrolls 10 times a day.
(3) Hang a banner in front of the central store of the newly-built large pharmacy, with the theme slogan, from September 25th to June 5438+1October 7th.
4. Publish information that can improve the enthusiasm and number of participants. For example, the activity starts at 9: 30, so please don't queue up too early.
⑤ Pay attention to adding the words "the right to interpret activities belongs to XX Company" in the corner of the advertisement, so as not to cause unnecessary trouble.
2. TV: TV advertisements are flight advertisements, which mainly introduce activities, supplemented by simple product introductions or simply don't mention the functions of products.
3. Site layout
A well-arranged activity site can make the activity orderly, increase the momentum and atmosphere of the activity and attract more people to participate.
(1) Banner with active theme.
(2) Large exhibition boards and backboards that highlight the product image and activity theme.
(3) Hanging flags, table cards, large posters and leaflets.
(4) Information desk, gift (coupon) distribution desk, sales desk, etc.
personnel placement
(1) Arrange a sufficient number of service personnel to wear work cards or ribbons, so as to facilitate the identification and guidance of services.
(2) There should be order maintenance personnel at the site (arrange security assistance from the group company).
(3) On-site consultants and sales staff should have a clear division of labor and cooperate with each other.
(4) Emergency personnel (generally led by leaders, and should be handled by public relations in time in case of intervention by government functional departments).
4. Public Relations Liaison Officer
Go to the industrial and commercial, urban management and other departments in advance to go through the necessary examination and approval procedures.
IV. Key points of field implementation
1, the staff arrived at the scene first, and took their positions.
2. Promoters distribute leaflets, introduce activities and products, and guide customers to the sales desk.
3. Grasp the rhythm of activities, maintain order at the scene, and prevent accidents such as looting, so as not to cause negative effects.
4. The sales staff prepares the sales items and introduces the products to be sold.
At the appointed time, gifts should not be distributed too early or too late. Personal information and signature should be registered when distributing.
6. The host announced the end of the activity, and the site was temporarily reserved until possible time.
7. The on-site sales desk continues to sell.
8. Clean up the site and keep recyclable items for later use.
V. A summary meeting shall be held at the end of the activity.
It is very important to evaluate the effect, gains and losses of activities. Only by constantly summing up can we avoid detours in future activities.
The second part of the pharmacy marketing planning plan
I. Purpose of the activity: 1. Increase the number of visitors to the pharmacy, extend the stay time of customers in the store, in order to obtain more trading opportunities, thus increasing the turnover of the pharmacy;
2. While making the customers in the pharmacy business circle convenient and affordable, further enhance the reputation of the pharmacy.
Second, the theme of the activity: the weather is warm and I am cool.
Three. Activity time: June1~ June 3 1.
Four. Venue: XX Pharmacy
Verb (short for verb) activity:
(1) Cool and dispel fire-heatstroke prevention and cooling, and drink herbal tea on the spot.
On the member's day, every customer who enters the store can get a cup of various instant herbal teas (such as honeysuckle, Abrus cantonensis, Radix Isatidis, etc.). ) sent by the pharmacy will make customers "angry" and feel cold; In addition, customers who buy a package of herbal tea will be given a beautiful water cup, and the more they buy, the more they will get.
(2) Cool shopping-you can enjoy refreshing service without leaving home.
During the activity, the amount of drugs purchased was more than ×× yuan within ×× km of Fiona Fang, with pharmacies as the center. As long as customers call the pharmacy, they can avoid the scorching sun and enjoy the free door-to-door service provided by the pharmacy without sweating.
(3) Let the temperature drop "price"-in hot summer, let you feel the "price" period of cooling.
During the activity, some commonly used commodities in summer (heatstroke prevention and cooling, heat and dehumidification, mosquito repellent and itching relief, etc.). ) can reward big profits, and pharmacies can also design some package sales (combined sales of several drugs) to make new and old customers more affordable and satisfied in summer.