Business friends often nag. Since they decided to carry out online marketing, they have established the enterprise official website, which adopts the method of competitive promotion and free promotion, but the effect is still not satisfactory. On the one hand, this is the problem of core keywords, on the one hand, the website lacks marketing power, on the other hand, the website has not positioned itself well beforehand and has not clearly positioned its target users. In fact, before launching online marketing, we should carefully analyze the user groups. Who will buy your products? The following is about how to do a good job in target customer analysis and network marketing.
1. Identify the customer base
What is to solve the needs of customer groups, of course, products. For example, "mechanical website construction" is my product, so my customer base is mechanical enterprises. "Quasi-customer groups are needed by machinery enterprises to do websites, such as building materials industry, and the education industry is not my" quasi-"customer group. The prospective customer base is specially customized for this customer. If you find the target group, your product is valuable.
2. Analyze the activity scope of the customer base.
For example, in the construction of mechanical websites, such customer groups are often on mechanical b2b platforms or forums. Therefore, finding the scope of activities of customer groups and making detailed analysis will reduce the publicity cost by half and achieve remarkable results.
3. Understand the fundamental needs of customers.
If an enterprise wants to "catch" customers, the most fundamental "bait" is the product, and how to solve the problems of users. For enterprises, solving customer problems is a "bait", and you have to package your products.
4. Screening customer base
Enterprises leave the bait, there will be different customers to consult, so customers need to be screened. The most fundamental thing for enterprises to screen customers is price, and different prices correspond to different consumer groups. If it is a high-end group, it is necessary to set a price suitable for high-end customers. Don't do all the business of all group customers. Different classes have different consumption concepts. For enterprises, it is necessary to understand that "small nets can't catch big fish, and big nets can't catch small fish"