(1) foreign trade integrated marketing scheme
The concept of integrated foreign trade marketing was put forward by Mr. Xia Tao, CEO of Aodao China in 2006, which is the development trend of foreign trade e-commerce in China. Xia Tao's original "first-class multi-channel integration map of foreign trade marketing" has been copied and passed down by many network service companies, forming a good situation of advocating multi-channel foreign trade marketing.
(2) the connotation of foreign trade integrated marketing
Integrated foreign trade marketing is a new marketing method which takes enterprise marketing website as the core and integrates traditional marketing, licensed mail marketing, B2B marketing, search engine marketing, classified catalogue and other marketing methods. The purpose is to expand the contact between overseas buyers and suppliers, and inquiries and orders will naturally increase.
(3) the implementation steps of integrated foreign trade marketing (AISB)
Analysis-Integration-Scheme-Benefit (Brand, Order)
Analysis-Integration-Scheme-Benefit
① Analysis:
Analyze the export situation, enterprise development and enterprise development demand of the industry where foreign trade enterprises are located in the early stage as the basis for making plans;
② Integration:
Based on many years of e-commerce experience, Aodao helps customers choose the most suitable promotion channel with creative thinking;
③ Scheme:
Aodao never mechanically applies the existing model, each customer has its own unique marketing plan, and we only tailor it according to our own needs;
4 benefits:
All marketing schemes are for the benefit of foreign trade enterprises. Aodao is willing to talk to customers according to the effect and establish integrity with facts!
(4) the core of thought
Establish a marketing system with its own platform as the core, self-control and control the marketing channels;
Integrate all marketing channels, converge the effect, and improve the threshold of marketing effect competition;
Based on the "buyer-centered" marketing and service concept, effectively integrate foreign trade marketing resources;
Integrate various channel resources, conduct data analysis and research, and provide decision-making basis for the marketing and development of enterprises.