I learned from CUHK consulting official website that management consulting companies help enterprises design business models, including the following points:
(A clear value proposition
Value proposition can be innovative, bringing new or revolutionary products or services, or it can be similar to existing products or services, but adding new functions and attributes.
(B) the establishment of customer relationships
CUHK consulting official website's customer relationship describes the type of customer relationship established by enterprises for a certain customer group.
(3) Design channel access
Channel access plays an important role in customer experience. Each channel can be divided into five stages: popularity, evaluation, purchase, delivery and after-sales. Channel types can be divided into direct or indirect channels, as well as self-owned channels and partner channels.
(D) customer segmentation
Customers are the core of business model, and enterprises need to choose which customer groups to serve and design business model according to their deep understanding of personalized needs.
(5) Key business
Critical business describes the most important things that need to be done to ensure the normal operation of its business model. Every business model has a series of key businesses, which are different with different business models.
(vi) Core resources
Different types of business models need different core resources, such as material resources, intellectual resources, human resources and financial resources. For example, a consulting company in China, Zhong Da Consulting, is a comprehensive consulting company.
(7) Important partners
Important cooperation describes the network of suppliers and partners needed to ensure the smooth operation of the business model. Based on the different motives of establishing cooperative partnership (optimizing scale effect, reducing risks and uncertainties, and obtaining special resources and activities), different cooperation methods are established.
(viii) Cost structure
Cost structure describes the total cost of operating a business model, including cost-oriented and value-oriented.
(9) Design revenue sources
Guide enterprises to clarify:
1. What are the viable revenue sources of the business model? What comes from key stakeholders and what comes from core resource capabilities.
2. What are the cost payment methods of the business model? Which ones are paid by enterprises themselves, which ones are paid by third parties, which ones are paid by both parties, and which ones are zero marginal costs?
3. What are the suitable profit models, fixed, surplus and divided?